Lecture-9

Chapter-13 of PMBOK 5
th
Edition
Identify Stakeholders
When do we come here?
What we have:
Project Charter
Procurement documents
Internal (?1) & External Stakeholders (?2)
Project Sponsor
Customers
Team members
Groups and departments participating in the project
What we do:
Stakeholder Analysis
Expert Judgment
What we get:
Stakeholder Register
Identify Stakeholders (what we do)
Stakeholder Analysis:
It is to determine whose interest should be taken into account
throughout project
It identifies the interest, expectation and influence of the
stakeholder and relates then to the purpose of the project
It identifies relationship that can be leveraged to build coalition and
potential partnership to enhance
Project Success.

Power

Expert Judgment: Low Interest High
Senior management, consultants
Other units within the organization
Technical Key Stakeholders

Keep
Satisfied
A
B
Manage
Closely
H F
Keep
informed
Monitor
G
D
C
E
Identify Stakeholders: What we Get
Stakeholder Register:
Identification information
Name, organization, position, location, role, contact info
Assessment Information
Major requirements, main expectations, potential influence,
Phase with the life cycle with most interest
Stakeholder Classification
Internal/external, supporter/neutral/resister
Plan Stakeholder Management
What we should have at this point:
Project management plan
Complete project life cycle
Project objectives and their accomplishment
HR, their role and responsibilities, reporting and staff
management
Change management plan
Needs and techniques for communication among
stakeholders
Stakeholder register
Step-2 How we manage
Expert Judgment
Senior management
Project team members
Other units or individuals within the organization
Identified key stakeholders
Meetings
Analytical Techniques (stakeholder engagement Assignment Matrix)
Stakeholder engagement throughout the project life cycle.
Where C= Current engagement and D=Desired engagement AE: Actively engaged

Stakeholder Unaware Resistant Neutral Supportive Leading
Stakeholder 1 C D
Stakeholder 2 C D
Stakeholder 3

DC
Step -2 What we get
Stakeholder Management Plan (SHP)
Desired and current level of key stakeholder
Scope and impact of change to stakeholder
Stakeholder communication requirements
Information to be distributed to stakeholders
Reason for the distribution of that information
Timeframe and frequency for desired information
Methods for updating and refining the SHP
Step-3 Manage Stakeholder Engagement
Manage Stakeholder Engagement involves:
Engage stakeholder s at appropriate project stage to
obtain and confirm their continued commitment to the
success of the project
Managing stakeholder expectations through negotiation
and communication
Addressing potential concerns that have not yet become
issues and anticipating future problems that may be
raised by the stakeholders.
Clarifying and resolving issues that have been
identified.
Manage Stakeholder Engagement
What we have:
Stakeholder management plan
Communication Management Plan
Information to be communicated, including language,
format, content and level of detail
Reason for distribution of information
Person or group who will receive the information
Escalation process
Change Log
Documented changes that have an impact on time, cost or risk
are communicated to appropriate stakeholders.
Organizational Process Assets
Issue management procedures, change control procedures

Manage Stakeholder Engagement
How we do it:
Communication Methods
How, when and which of the communication methods to be used
Interpersonal Skills
Project manager applies interpersonal skills to manage
stakeholders expectations
Building trust
Resolving conflict
Active listening
Overcoming resistances to change
Management Skills
Project Manager uses management skills to harmonize group of
workers by: Facilitate consensus, Influence people, Negotiate
agreements to satisfy project needs. Modify organizational
behavior to accept project outcome.


Manage Stakeholder Engagement
What we get:
Issue Log
Change Requests
Project management Plan update
Project Document update
Organizational Process Assets update
Notification of resolved matters
Project report (project status, logs, closure reports)
Lessons learned


Control Stakeholder Engagements
What we have:
Project Management Plans
Issue Logs
Work performance data
Project Document
Project schedule
Stakeholder register
Issue logs
Change logs
Project communication
Control Stakeholder Engagement
What we do:
Information Management System
Tables, spreadsheet analysis, presentations, inquiry system
Expert Judgment
Senior management
Identified stakeholders
Project managers who have worked in the same area
Industry groups and consultants
Professionals and technical experts
Meetings
Control Stakeholder Engagement
What we get:
Work performance information
Change requests
Analysis of project performance and interaction of
stakeholders often generate change request.
These change requests can be managed through preventive
and corrective ways and the leftovers are managed through
change request through integrated change control process.
Project Management Plan update
Project Document update
Organizational Process Asset update