"A Comparative Study Of Customer's Perception

For Kota Fresh Dairy and Other Dairy"

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1. Shiv Health foods LLP Popularly Known as Kota Fresh Dairy was established in
2011. It is a Private Organization.

2. Its Processing Milk Capacity is 2.25 Lakhs kg Perday.
3. It Covers for areas,as Kota,Bundi, Baran, Jhalawar,Shavaimadhpoor,
Ramjangmandi .
4. It is regularly increasing its sale through the proper service and mantaining
the coustmor satisfaction.
5. Kota fresh dairy today has a network of more then 1500 village milk
procurement center .
1. Win customers confidence & satisfaction by meeting theirs statutory as well
as regulatory requirements.


2. Operate ISO 22000 & HACCP system toproduce quality and safe milk
products.


3. Review they policy and establish quality and food safety objectives.


4. Keep continuity in processes and system and skills of the employees.



unloading of cans

Organoleptic test (Appearance ,color ,taste,Adulation)

Weighment(REIL)

Weight by computers

Empty in weighing bowl

Sampling-Testing (FAT,SNF)

Filtration

Chilling beloe 5 Degree


Storage (T5,,T6,T7)

Pasteurisation (STST-High Temp, Short time)

Regeneration

Cream Separation-Melting Vat

Standardization Ghee Kettle (110-112 Degree)

STDM TM,DTM,STDM,SM cooling
Heating 41-43 Degree Storage(T1,T2,T3,T4 at below 5 Degree)

Inoculation of culture Packing




1. Organolactic Test


2. COB Test


3. Alchol Test


4. Acidity Test


5. Adeltration Test


6. Fat


7. SNF
Area of the Production : 5040 Meters

Total no. of Permanent employees : 100

Total no. of temporary employees : 100

No. of Societies : 4500

Sales turnover (2012-13) : 60 Crore



1. Amish Kirna &Dudh Dairy,


2. Friends Vedio Library & General Store


3. Shri Baba Dairy


4. Janta Dairy


5. Krishana Dairy


6. Ajanta Dairy
1. Anticipating milkman needs.
2. Communicating.
3. Financing.
4. Buying & Assorting.
5. Selling & Promotion.
6. Breaking the total size of demand.
7. Transportation.
8. Storage.
9. Risk Taking.
O-Level 1-Level 2-Level
Manufactures Marketing Marketing


Consumers Retailers Wholesaler

Consumer Retailers

Consumers



1. O-Level:- This channel consists of a manufacturer selling directly to the final
customers.

2. 1-Level:- This channel consists one selling intermediate such as retailer.

3. 2-Level:- This channel consists of two intermediate.in consumer Market
these are typically a wholesaler & a retailer.
1 Distributor appointed by Kota Fresh Dairy

1. Retailer

* Kota Fresh Shops
* Private shops
*Research Methodology is a framework, a blue print for the research , which guide
the collection and analysis of data



*Research Methodology is being framed in order to achieve the research objective



*Research Methodology minimizes the degree of uncertainly involved in the
management decisions.



* Research lays the structure for decision-making
1. To find out the satisfactory level of the customers.
2. To find out who provides the best quality to customers.
3. To analysis the awareness of the customers about the kota fresh products.
4. To analysis the best service provider to the customer between kota fresh dairy and
other daries.


1. A research design is the basic plan that guides the collection, measurements and
analysis of data.
2. Decision regarding what, when, where ,howmuch and by what mean research
study will be complete is possible by research design.

This research is descriptive in nature.

Descriptive research includes surveys and fact-finding enquires of different kind.

The major purpose of descriptive research is description of the state of affairs as it exists
at present.

Data may be broadly divided in two categories namely Primary data & Secondary
Data.
The sample size for this report is of 30 Customers.

1. Less promotional activities.

2 . Most of consumers are not aware about the kota fresh product
.
3. Brand visibility needs to be very aggressive at retail counter etc

4. Unbalanced allotment of shop

5. Retailers are not advising to the customers up to require extent to use kota
fresh product.

6. The advertising activities of Kota fresh products are very less.

7. There is the leakage problem in the pouches of milk.

8. Kota fresh milk packed in the food grace quality pouches.

9. The kota fresh dairy provides the employment to the people.
1.After the deep study of the subject of the project , the researcher comes to the
conclusion that kota fresh dairy is a good service for the customer.


2.Kota fresh provides the pasteurized milk, there is no mixing of water in it controls the
activities of the kota fresh products and improved some restriction on the kota fresh.


3. Kota fresh also fix the fats and SNF precentage of milk and milk products.


4.Kota fresh contributes to raise the living standard of the rural peoples.


5. Batter advertisement compaigns should b introduced to make more awareness about
the product and its quality.
1. Time constraint.


2. Skilled Manpower required.


3. Financial constraint.


4. Secrecy of data.
1. The facility of home delivery should be started in kota city.



2. The number of shop should be increased in kota city so that the customers get
the milk from the near by distances.



3. The price of the milk packs should be Rs. Not in Paisa because the customer face
the problem in bringing 50 Paisa pre day.



4. Kota fresh dairy should appoint a preson in the field to collect the problems of
customers from the kota fresh shops so that the customers gives their view and
problems to the dairy management .