Strategic Planning

Fadhli Rizal Makarim

Introduction
Strategic planning is clarifying the
overall purpose and desired results of
an organization, and how those
results will be achieved.
Benefits
Clearly define the purpose of the organization and to establish realistic goals and objectives
consistent with that mission in a defined time frame within the organizations capacity for
implementation.
Communicate those goals and objectives to the organizations constituents.
Ensure the most effective use is made of the organizations resources by focusing the
resources on the key priorities.
Provide a base from which progress can be measured and establish a mechanism for
informed change when needed.
Listen to everyones opinions in order to build consensus about where the organization is
going.
Types
Goals-based planning is probably the most common and starts with focus
on the organization's mission (and vision and/or values), goals to work
toward the mission, strategies to achieve the goals, and action planning
(who will do what and by when).
Issues-based strategic planning often starts by examining issues facing the
organization, strategies to address those issues and action plans.

Goals-Based
Goals-based (or vision-based) planning works from the future to the present. Planners pick
some time into the future and then suggest specific goals to be achieved by that
time. Often, goals are specified in terms of specific accomplishments, for example, achieve
to 1 million in sales revenue or a 20% profit rate at the end of the next three fiscal years.
Hopefully, planners also associate actions plans with each goal. Action plans clarify who is
going to do what and by when in order to achieve the goal. The planning process might
also include clarifying the mission statement, and even scanning the environments external
and internal to the organization in order to identify priorities to address in the plan. Goals-
based planning is usually based on a rather long-range plan, at least 3-5 years into the
future.
Issues-Based
In contrast, issues-based planning starts from the present and works to the
future. Planners identify major issues facing the organization right now. Its best if
issues are described as questions, for example, How will we activate our Board of
Directors? or How can we manage our finances much more effectively?
Then planners specify action plans about who is going to do what and by when in
order to address each issue. They might scan the external environment, but they
focus especially on the internal environment of the organization in order to ensure
the organization accomplish strong internal systems. Issues-based planning
usually produces a plan with a short time range, for example, one year.
Which approach to planning should we
use ?
Measure our capacity
Do a SWOT analysis
SWOT Analysis
Strengths




Weaknesses
Opportunities Threats
Follow the SMART rule:
for instance in relation to a project
- S pecific
- M easurable
- A ction- oriented
- R ealistic
- T imely

Theres no such a perfect plan !