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India Inc.
An Overview of the IT-BPO Sector in India
October, 2008
NASSCOM
Copyright NASSCOM 2008
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2
@o!o%i i!st"bi#ity
C
Oi# risis& food pries& i!f#"tio!& *!st"b#e *rre!ies&
$o#"ti#ity i! sto. %"r.ets et2
e
!
t
"
g
e
o
f
r
e
s
p
o
!
s
e
s
Cost
S"$i!gs
Proess
redesig!
Speed to
%"r.et
Aess to
S.i##s
So*reA 4*.e Offshori!g 'ese"rh Net-or. )O'N,
,lobal delivery
model
Innovation
&rocess
maturity
'-ansion of delivery net!or#
to include nearshore and
onshore centres
&rovision of 2F-3 services
'nd.to.end rocess delivery
caabilities
Active service.level
imrovement
&rocess reengineering
e-ertise
Service innovation e.g.0
customi>ation for ne! mar#ets
Active I& creation J increased
filing of atents
8ey value.add initiatives
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Copyright NASSCOM 2008
7(1
(81
(21
71
21
,eograhical sread diversified
<S
<8
Continental
'uroe
1
A&AC
2
$O/
1**5 I <S= 71.F billionB
30
!S
!"
Continenta#
$%ro&e
APAC
'3
())
3*
&ercentage
")2**3
CA+, -.200'-0/
-.200/
-.200'
Indian IT-BPO $0&ort1 2rew at a CA+, of 3) over -.200'-0/
01cl!"# h&r!)&r" "1port#
1 2op 3 contri"# incl!" ("r%&ny -3245,/5 N"th"rl&n!# -32,/5 S)it6"rl&n! -31,/
2 2op 3 contri"# incl!" A#tr&li& -3145,/5 7&p&n -3145,/5 &n! Sing&por" -3143,/
'uroe0 A&AC and Middle 'ast mar#ets gro!ing raidly
'uroe0 A&AC and Middle 'ast mar#ets gro!ing raidly
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%an#ing0 "inancial
Services0 Insurance and
Ki.tech ( Telecom
account for nearly 6*5
of Indian IT.%&O e-orts
Manufacturing and retail
are other large sectors
Airlines0 media0
healthcare and utilities
are some emerging high.
gro!th sectors
Ne! verticals reduce deendency
")2**3
* 01cl!"# h&r!)&r" "1port#
Lertical mar#et e-osure for industry e-orts is !ell balanced across several
mature and emerging sectors
Lertical mar#et e-osure for industry e-orts is !ell balanced across several
mature and emerging sectors
%"SI
F*5
Ki.tech ( Telecom
115
Manufacturing
1D5
$etail
+5
Media0 &ublishing and
'ntertainment
75
Construction and <tilities
F5
Kealthcare
75
Airlines and
Transortation
75
Other
D5
So*reA NASSCOM
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Industry rogressing to offer end to end service
Coverage
Pere!t"ge of f*## ser$ie
$evenue Slit by Service Offered
-.2008$
'-ort gro!th is also being suorted by increasing breadth and maturity of the
service ortfolio.
'-ort gro!th is also being suorted by increasing breadth and maturity of the
service ortfolio.
??1
221
51
(1
81
?1
(81
C*sto%er
I!ter"tio! I
S*pport
=i!"!e I
Ao*!ti!g
G*%"! 'eso*res Mg%t2
Pro*re%e!t Ser$ies
J!o-#edge
Ser$ies
Other
Gori9o!t"#
Ser$ies
Lertical.
secific %&O
Services
1**5 I <S= 1*.7 billion
BPO EXAMPLE
20
(0
(0
(?
((
?2
5?
50
?8
22
82
<7
<5
(00
?2
C*sto%er I!ter"tio! I
S*pport
=i!"!e I Ao*!ti!g
J!o-#edge Ser$ies
Pro*re%e!t Ser$ies
G*%"! 'eso*res
M"!"ge%e!t
Best i! #"ss 200< Medi"! 200< Medi"! 200?
So*reA NASSCOM
So*reA NASSCOM
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(2(
(27
020
820
(27
222
<2/
((20
BPO
Soft-"re
IT Ser$ies
G"rd-"re
=F2008
=F200<
Domestic Mar#et continues to sho! traction
Domestic
Mar#et
'-orts 62.665
7F.7+5
Domestic mar#et is gaining momentum0 driven by overall economic gro!th0
increased adotion of technology and outsourcing
Domestic mar#et is gaining momentum0 driven by overall economic gro!th0
increased adotion of technology and outsourcing
1**5 I <S= 6F billion
'"pid eo!o%i
gro-th
I!re"sed
o!s*%ptio! of goods
"!d ser$ies
:ro-th i! teh-re#"ted
spe!ds by e!terprises
I!ter!et o!!eti$ity
So*reA NASSCOM
??1
581
?51
??1
18
2/1
251
2/1
501
+S4 IN'
:ro-th i!D
D 4iffere!e bet-ee! gro-th i! +S4 "!d IN' d*e to i%p"t of forex h"!ges )IN' "pprei"tio!,
Copyright NASSCOM 2008
5<8
?00
005
<00 7/0
870
4o%esti M"r.et
BPO @xports
IT @xports
Kealthy emloyment gro!th
Direct 'mloyment M***s
Indirect Direct Total
'mloyment
+.1* mn
6.+mn
E2mn
")2**3 ")2**+
Direct emloyment to reach nearly 2 millionN indirect Hob creation estimated at 6.+
million
Direct emloyment to reach nearly 2 millionN indirect Hob creation estimated at 6.+
million
")2**+ estimates
Industry directly
emloys O2 million
rofessionals
Over 1.D million in
the e-orts
segmentN a yoy
increase of E265
Indirect
emloyment
multilier
estimated to be 7.
F-0 translating to
E6.+ million
additional HobsB
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Copyright NASSCOM 2008
Domestic technology adotion is gro!ing raidly J across
enterrise as !ell as household consumers
8"rgest "!d f"stest gro-i!g IT
o*tso*ri!g %"r.et i! the regio! i! 200<
I!re"si!g PC "doptio! "!d i!ter!et
pe!etr"tio! "ross ho*seho#ds
)i! Mi##io!,
Copyright NASSCOM 2008
'nhancing ,lobal Delivery caabilities
Significant addition of onshore resence
enabling firms to offer end.to.end service
caabilities
&rogressive near.shore
e-ansion to enhance
Pfollo!.the.sunQ and
Pmulti.lingualQ caabilities
Over 33 citiesB
across more than
2D countries
,lobal Delivery "ootrint of Indian IT.%&O "irms
* 01cl!"# In!i&n citi"# 8 In!i&
'-anding ,lobal Delivery caabilities comlemented by a !idening service
ortfolio is heling roviders deeen client relationshis
'-anding ,lobal Delivery caabilities comlemented by a !idening service
ortfolio is heling roviders deeen client relationshis
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Copyright NASSCOM 2008
Summary of #ey messages
The Indian IT.%&O mar#et continues to gro! at a robust ace desite
the current global uncertaintiesN ho!ever there is a need to !atch
closely
/hile e-orts remains the mainstay0 the domestic mar#et is gaining
momentum
/ith the industry maturing0 it is !ell distributed across a breadth of
services and verticals
/hile <S and <8 continue to be the dominant mar#ets0 Continental
'uroe has e-hibited strongest gro!th over the last t!o years
,oing for!ard0 the Indian IT.%&O industry is oised to e-and
significantly on the bac# of its strong fundamentals and global head.
room
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Copyright NASSCOM 2008
Agenda
(2 The rise of the I!di"!
eo!o%y
The I!di"! eo!o%y "t " g#"!e
4ri$ers of r"pid gro-th
22 4y!"%is of the
I!di"! IT-BPO
i!d*stry
7. Sustaining India4s
value roosition
C*rre!t tre!ds
=*t*re o*t#oo.
Talent availability
Cost cometitiveness
$is# management
%usiness environment
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Copyright NASSCOM 2008
Is India4s value roosition sustainableR
PKigh attrition and !age inflation@ is India4s talent ool
running dryRQ
Talent availability
Cost
cometitiveness
$is# management
%usiness
environment
Common ?uestions...
P/ith cost increases0 is India still cost cometitiveRQ
PKo! have ?uality and security standards maturedRQ
P/hat is the geo.olitical ris# e-osureRQ
P/ill olicy and infrastructure #ee ace !ith the industry4s
raid gro!thRQ
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Copyright NASSCOM 2008
Talent Availability A Crunch
India has large talent caacity. There is a need to ma#e them emloyable.
Technical
,raduates
M***s
Non.technical
,raduates
M***s
Annual Outut
)ear Net emloyee
addition 9M***s:
=F 08 58/
=F 07 528
=F 00 25?
IT.%&O Demand
So*reA NASSCOM
So*reA NASSCOM
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Press*re Poi!ts