Private Labels

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The concept of the private label
The reasons for the emergence of private
labels
The process of private label creation

The Concept Of The Private
Label
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The Private Label Marketing Association
defines store brand products as all
merchandise sold under a retail stores private
label. That label can be the stores own name
or a name created exclusively by that store.
In some cases, a store may belong to a
wholesale buying group that owns labels,
which are available to the members of the
group. These wholesaler-owned labels are
referred to as controlled labels.
Classification Of Private Labels
Store Brand
An Umbrella Brand
An Individual Brand
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The Need For A Private Label
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The Evolution Of Private Labels
TMH Swapna Pradhan Retailing Management 3ed.
5
Process Of Private Label
Creation
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