Académique Documents
Professionnel Documents
Culture Documents
Theory (SCT)
Evaluations of
Behavioral Attitude Toward
Outcomes Behavior
Behavioral Behavior
Intention
Normative
Beliefs Subjective Norm
Perceived
Behavioral
Motivation Control
to Comply Coping skills/
resources
Perceived/ Actual
Barriers
*Slightly modified, and elaborated upon, by Vic Strecher
UNIVERSITY OF MICHIGAN SCHOOL OF PUBLIC HEALTH
Social Cognitive Theory
Efficacy expectations
Outcome expectations
Behavior Outcome
Outcome expectations:
The beliefs about a behavior leading to a certain outcome
Person Behavior
Outcome expectations:
The beliefs about a behavior leading to a certain outcome
Outcome expectations:
Positive outcome expectation:
“Mr. Jones believes that eating less fat will lead to improved health.”
Vicarious experience
Verbal reinforcement
Emotional arousal
Example:
“How confident are you that you can follow this low sodium
diet once you return home?”
Example:
“If you eat less sodium in your food do you think it is likely
that your risk of serious health problems will be reduced?”
Show your confidence in the person’s ability and provide sincere encouragement
Cues to action
Efficacy Outcome
Behavioral
expectations expectations
Beliefs
Evaluations of
Behavioral Attitude Toward
Outcomes Behavior
Behavioral Behavior
Intention
Normative
Subjective
Beliefs
Norm
Motivation
to Comply