Leonilo P. Daguisonan Jr.

Japet L. Jarantilla
Rudy Ric D. Trabel
 Is there an equal proportion in perceptions of car users
with respect to the importance of engine performance,
safety and comfort features?
 Is there an equal proportion in perceptions of car users
with respect to the following?
 engine performance: horsepower, torque and fuel
efficiency;
 safety features: airbags, antilock brake system and
traction control;
 comfort features: air conditioning, automatic
windows/door locks, and CD/MP3 player.
To determine the proportions of responses of car users
with respect to the importance of the following:
 Engine performance: horsepower, torque and
fuel efficiency
 Safety features: airbags, ABS, Traction control
 Convenience features: air-conditioning system,
automatic window/door locks and CD/MP3 players.
Ho: There is an equal proportion of perception of
car users with respect to the importance of:
 Engine performance (such as horsepower,
torque and fuel efficiency)
 Safety features ( such as airbags, ABS and
traction control)
 Convenience features ( air-conditioning
system, auto/power window locks and CD/MP3
player)
 To car manufacturers, this would help them to
determine what attributes of a car that should be
given more focus in order to standout in the market.
 To prospected buyers, this would hope to give
them information what to consider when owning a
car that would serve them for more convenience,
safety and efficiency.
 A reference material for further studies related to
automotive developments particularly in engine
performance as well as safety and convenience
technologies.
 The 50 car users were chosen randomly
regardless of their age, gender or socioeconomic
profile.
 Focused primarily on the subject’s perception of
importance with respect to the aforementioned
variables.
 Within the boundary of Tibanga, Iligan City due to
time and financial constraints.
Fifty respondents were selected
randomly within Tibanga, Iligan City.
 Specifically they are drivers and
 Owners who are currently using
their car for their day-to-day affairs.
Descriptive survey method
was utilized in this study.
Structured, undisguised questionnaire.
It contained four questions with three

choices of answer each.

It also contains a part that asked their

name but is instructed to be optional.

The type of questions used were all to be

answered by checking one box only.

 The primary sources were taken from car users.
 The researcher established rapport with the

respondents to ensure support in the

undertaking and confidence in the results.
 Questionnaires were personally distributed to

the respondents from February 11 to 15, 2008.

 Respondents were given ample time to

objectively and accurately answer the questions

in the questionnaire.
The gathered data was treated
quantitatively.
All answers were tallied and computed.
Tables were used to analyze and explain

the data.
Statistical tools were used in the study.
 This
used to describe responses given by the
respondents in a particular response to the questions in
proportion to the total number of respondents.

P = (X / N) 100
where:

X = specific number of respondents

N = total number of respondents
100= constant
 This was used to determine the relationship
between the responses of car users with respect
to the importance of the given variables.
 0.05 level of significance was used.

χ = ∑∑
2
c r
( Feij − Foij ) 2

j i Foij
where:
χ 2
= chi-square

Foij = observed frequency

Feij = expected frequency

where:

Fe = (total column) (total row) / (over all total)

Methods Used

 Percentage

 Chi-square
 Features Response Frequency, f Percentage, P(%) Chi-square, x²
(computed)

Horsepower VI 30 60
I 17 34
NI 3 6
Total 50 100 10.162
Torque VI 34 68
I 15 30
NI 1 2
Total 50 100 10.162
Fuel efficiency VI 43 86
I 5 10
NI 2 4
Total 50 100 10.162
 Features Response Frequency, f Percentage, P(%) Chi-square, x²
(computed)

Airbags VI 40 80
I 6 12
NI 4 8
Total 50 100 15.59
ABS VI 24 48
I 16 32
NI 10 20
Total 50 100 15.59
Traction control VI 29 58
I 18 36
NI 3 6
Total 50 100 15.59
 Features Response Frequency, f Percentage, P(%) Chi-square, x²
(computed)

Air condition VI 30 60
I 16 32
NI 4 8
Total 50 100 17.16
Auto/power locks VI 32 64
I 16 32
NI 2 4
Total 50 100 17.16
CD/MP3 player VI 23 46
I 12 24
NI 15 30
Total 50 100 17.16
 Features Response Frequency, f Percentage, P(%)

Horsepower VI 30 60

I 17 34

NI 3 6

Total 50 100

Torque VI 34 68

I 15 30

NI 1 2

Total 50 100

Fuel efficiency VI 43 86
I 5 10

NI 2 4

Total 50 100
 Features Response Frequency, f Percentage, P(%)

Airbags VI 40 80
I 6 12

NI 4 8

Total 50 100

ABS VI 24 48

I 16 32

NI 10 20

Total 50 100

Traction control VI 29 58

I 18 36

NI 3 6

Total 50 100
 Features Response Frequency, f Percentage, P(%)

Air condition VI 30 60

I 16 32

NI 4 8

Total 50 100

Auto/power locks VI 32 64
I 16 32

NI 2 4

Total 50 100

CD/MP3 player VI 23 46

I 12 24

NI 15 30

Total 50 100
1. The Engine performance namely Horse Power,
Torque and Fuel Efficient are important to car users.
2. The Safety features namely Air bags, Anti lock and
Traction Control are important to car users.
3. The Convenience features namely Air condition,
CD/Mp3, Automatic/Power windows and Locks are
important to car users.
4. In buying or owning a car, car users would look for
latest technology features in car engine, safety and
convenience.
1. Car manufacturers consider all features in their
manufactured units.
2. It is recommended that a study be conducted whether
age, gender and socioeconomic profile of car users affects
their perception on the importance of these same variables.
3. It is also possible to conduct same study to a certain
group of car users in an institution or company.
4. Same study can be conducted to prospected buyers.
5. It is also recommended to conduct same study modified
examples of latest features be given.
God Bless