By Priyanka Harivallabhdas The Ups & Downs of Demand
From Excess Demand to Excess Capacity
– Excess Demand – Demand Exceeds Optimum Capacity – Demand & Supply are well balanced – Excess Capacity Variations of Demand based on Time
Season of the year Day of the Time of the day
week Peak Season Week day Morning Peak
Off season Week-end Mid-day
Evening Peak
Night Peak Managing Capacity
Physical facilities designed to contain customers
Physical facilities designed for storing or processing goods Physical equipment used to process people, information Labour Infrastructure Managing Demand
Schedule less time in periods of low demand
Use part-time employees Rent or share extra facilities & equipments Cross-train employees Minimizing Perception of Waiting Time
Unoccupied Time feels longer than Occupied
time Pre- & post- process waits feel longer than in- process waits Anxiety makes wait seem longer Uncertain waits are longer than known waits Unexplained waits are longer than explained waits Cont’d
Unfairwaits are longer than Equitable waits
The more valuable the service, the longer people will wait Solo waits feel longer than group waits Physically Uncomfortable waits feel comfortable waits Unfamiliar waits seem longer than familiar ones Thank You