Vision, Mission & Goals

 Vision
“Serving World on your platter”
 Mission
o Provide a great environment for Customers & Staff.
o Apply the highest standards of excellence to the purchasing.
o Develop enthusiastically satisfied customers all of the time.
o Contribute positively to our communities and our environment.
 Goals
o Target a growing market that is IT staff.
o Increasing presence in Pune, Bangalore, Hyderabad & Chennai.
 Milestones
o After 1 year of operations we will open second food joint.
 Company Introduction
 Scope: Fast foods, Meals (Indian, Continental &
Chinese), Alcoholic beverages
 Open from 7 am to 11 pm
 Drive-in facility
 Focus: IT Professionals & Students
 Affordable and healthy option for people who are
looking to eat out everyday.
 USP: Uncompromising Hygiene Standards, Straight
in- straight out (Take Away), Ambience, Service,
 Targets
90
80
70
60
50 Supply chain
40 Mkteg.
30 Operations
20 HR
10
0
Winter Sum. Rain
 The Core Group
General Manager- Sourabh Soni
Supply Chain Manager- Surbhit Bansal
Marketing Manager- Raveesh Goswami
Operations Manager- Sampreeth Agara
HR manager- Chandrima Das
Maintenance Manager- Vijay Chakule
 General Manager
Job description:
 Coordination of various departments
 Formulation of strategies
 Growth and Expansion plans
 Managing finances
Goal Setting Process:
Management by Objectives increases the ownership of a
decision process
Review Baseline Data
 Workers (Chefs & Waiters)
 Logistics and supply chain
 Supply Chain Management
• Job Description
– Procurement of vegetables- according to seasons
(Winter>Rainy>Summer).
– Manage the stock or inventory (Rainy>=Summer>winter).
– Ingredients required for the kitchen and office.
– Frequencies of inventory turn over (summer=rainy>winter)
cost that has to be taken care off.
– The event organized then the transport and other utilities.
(Tent, chairs, DJ etc).

• Targets
– No of vehicles to be increased for transportation by summer
season according to number of customers.
– Updates in inventory management by rainy season.
– Collaborating with various firms for quick and efficient
delivery mechanism till end of year.
– Automation of the sales and order process between
collaborators by end of year.
 Marketing
Start Up Phase- A mix of marketing vehicles will be created to convey our presence, our image,
and our message.
 Print media -- local newspapers, pamphlets.
 Broadcast media -- local FM channels.
 Miscellaneous -- Yellow pages, Promotional stalls in events.

Future plans and Strategic Opportunities

 Corporate discounts.
 Catering services to companies and institutes.
 Accepting Sodex-Ho meal Vouchers.

 Word-of-mouth referral is very important in building a customer base.

 Happy hours
 Marketing
 Tie up with tour operators.
 Free Pick up and drop facility.
 Free home delivery.
Marketing Strategy for 3 seasons:-
• Special dishes according to seasons.
 Summer:
• Outdoor arrangement for dinner in garden.
 Rainy :
• Fast delivery
• Special & group discounts.
 Winter :
• Delivery of food in hot cases.
• complementary beverages.
• Special offers for marriage parties.
 Operations Department
• Procurement of necessary equipments (Kitchen, Food processors,
furnishings, table-wares, Telephone & fax, PC’s, Music system and
lightings)

• Order and Service Management.

• Reception and reservation of tables.

• Pick-up & Drop, Free Home delivery and Catering facilities.

• Event management (Corp. parties and conferences).

• Approval of Licenses (Liquor & Food) from Health Dept.

• Maintenance and updates on Website.

 Operations Department
Targets:

 Depending on the volume of customers, assessment

of kitchen equipment requirements, dining
requirements like tables, chairs and required kitchen-
ware will be carried out.

 Renewal of licenses as per the timeframe.

 HR Department

Job Description
 Recruitment of staff
 Managing shift duties (waiters, chefs, Security
people)
 Welfare of employees (mediclaim, appraisal,
leave approval)
 Feedback forms
 Loyalty programmes
 Renewal of licenses as per the timeframe.
 HR Department

Targets:
 Targets for Winter Season.
 Training of the employees
- Rules, regulations, timings and policies of the restaurant.
- Etiquettes needed to be followed.
- Employee Welfare Programme

 Targets for Summer and Monsoons will vary according to the

number of customers that visit the restaurant.
 Maintenance
Job Description:

• IT automation facility to be checked regularly to remove any

discrepancies that may arise daily.

• Utensils, Furniture, lightening arrangement etc to be taken care off.

• Sound, lightening etc to be maintained properly during all seasons.

• Electricity usages and water, internet for website, garbage disposal at

the end of each day.

• Maintenance of log book.

• Cleaning up of all tables, clothes etc.

 Maintenance
Targets:
Summer:
• The development would be done by expanding, sheds establishment, repairing,
paints etc.

• AC’s, fans etc to be maintained and managed due to cost and requirement.

Rainy season:
• Tthe problems that may arise due to water seepage, transport etc.

Winter:
• Heating mechanism for food and ambience.

• Garden facility that would be provided during events and banquet facilities in
future.
Thank You