BY PRASHANT

SI NGH
MBA THI RD
SEM.

TOPIC
7Ps OF TWO WHEELER
SEVICE CENTER
PRODUCT
All two wheeler service center provides mainly these product which are as fallow

ACEESSORIES

SPARE PARTS

COMPLAIN REGISTER AND SLIPS

MACHINES FOR FITTING THE PARTS

SAFTY EQUIPMENTJUST LIKE HELMET

AND ALL PARTS RELATED TO TWO WHEELER EXP. TYRE, TUBE,
ENGINE(spark plug),
SUSPENSION,BRAKE,CHASSIS

PRICE
Price of two wheeler service center set according to.

When the bike is newly purchased then six sevicing is free only
the if some parts are used in your bike then the price of parts
only charged not another charges allow.

1
st
service 500-750 k.m or with in 365 days
2
nd
service 2500-2800 k.m or with in 365 days
3
rd
service 5000-5500 k.m or 365 days
4
th
service 7000-7500 k.m or 365 days
5
th
service 9000-9500 k.m or 365 days
6
th
service 11000-11500 k.m 365 days

ELECTRICAL PRODUCT LIKE :-

BATTARY

ALTERNATER

STARTING SYSTEM [KICK START/ ELCTRICK START (optional)]

HEADLIGHT,STOPLIGHT,TURN SIGNAL INDICATER

METER( speedometer, odometer , turn signal , neutral , fuel gauge

OTHERS PRODUCTS.

HORN SWITCH , FUEL TANK , LEG GAUARD , MAIN STAND , RIDER FOOT
REST

REAR VIEW MIRROR , NUMBER PLATE ,HANDLE LOCK , LOCKER etc.

But when your six servicing done then extra charege added means for washing your
bike, service charge,
here some time company gives a offer to renewal of servicing package which price
is less than the when you not take this package.
PLACE
Place of srevice center is very effect to market of any
company , means if the service center is not available in the
city of consumer then mostly they not prefer that company
bikes.
Must be near to the city and must be on road
Its require more space to handle more than 4 bikes with
one time servicing, which saves time of consumer.
PROMOTION
Promotion of two wheeler service center is mostly done at
the time of selling of product.
Company gives all information of services in the
advertisement of product.
And customer when purchase any bike then he get all
information about service center of that bike.
PEOPLE

In service center of two wheeler many peole are involved
For maintaining complain register.
For washing the bikes
For checking and uploding complain on computer
Engineers for doing sevice and insalling new parts
A shop keeper which provides all parts and billing of parts
A head person ,for watching all activities.
Gaurds also

PROCESS

PHYSICAL EVIDENCE


ANY QUERY?

THANKS YOU