WELCOME TO OUR PRESENTATION

We are.
Name: Md. Shamim Talukder
ID 120024
SK.Md.Mahamudul Hassan
ID 120033
K.M. Ruhul Al-Amin
ID 120034
Md. Salauddin
ID 120044
Md.Habibur Rahaman
ID 120046
Sahed Hossain Mazumder
ID 120043
THE SUCCESS STORY OF
APPLE INCORPORATED
Apple Inc.
Apples Current Information
1976
1977-1998
Present Logo
Logos of Apple:

1976 - Ale !as "ounded b# $olle%e droou&s S&e'e

(obs and S&e'e Wozniak

19)* - Ale !en& ubli$

19)+ - (obs le"& a"&er &umul&uous s&ru%%les !i&h &hen

,-. S$ulle#/ and "ounded 0e1T

2*** - (obs be$ame &he ,-.

2**1 - 3n&rodu$ed a di%i&al musi$ la#er/ &he i4od

2**7 - Ale ,omu&ers 3n$. be$ame Ale 3n$. /

un'eiled &he i4hone
Products of Apple:
iMac(Personal Computer)
iPod
iPone
Apple TV iPad
19691984: Jobs and Wozniak
Prefoundation

(obs -arl# da#s
Ale 5 I
Apple II
Apple III
Ale 333 !as desi%ned &o &ake
on &he business en'ironmen&.
6 3& !as released on Ma# 19/
19)*
Apple IPO
!
19)* - Ale !en& ubli$.
!
3n (anuar# 19)1/ Ale held i&s "irs&
shareholders mee&in% as a ubli$
$oman#.
The IBM PC
!
37M en&ered &he ersonal $omu&er
marke& in Au%us& 19)1 !i&h &he 37M 4,.
!
7# 19)8 37M had 98 billion in annual 4,
re'enue/ more &han &!i$e &ha& o" Ale.
!
+6: o" Ameri$an $omanies !i&h
ersonal $omu&ers used 37M 4,s/
$omared &o Ale;s 16:.
Xerox PARC and the Lisa
Xerox PARC and the Lisa

Apple Computer's first GUI computer, the Apple

Apple Computer's first GUI computer, the Apple
Lisa.
Lisa.

The Lisa was introduced in 19! at a cost of

The Lisa was introduced in 19! at a cost of
U"#9,99$ %#&!.' thousand in present(da) terms.
U"#9,99$ %#&!.' thousand in present(da) terms.

*ecause of the hi+h price, Lisa failed to penetrate the

*ecause of the hi+h price, Lisa failed to penetrate the
,usiness mar-et.
,usiness mar-et.
Macintosh an the !1"#4!
comme$cial
!
in 0o'ember 19)8/ Ale sen& more
&han <S92.+ million &o bu# all =9 o" &he
ad'er&isin% a%es in &he issue.
!
Ale in&rodu$ed Ma$in&osh .""i$e &he
same #ear !i&h &he lemmin%>s ad/
in"amous "or insul&in% o&en&ial $us&omers.
!
?esi&e ini&ial marke&in% di""i$ul&ies/ &he
Ma$in&osh brand !as e'en&uall# a
su$$ess "or Ale.
1"#%: &o's lea(es Apple
!
A"&er an in&ernal o!er s&ru%%le/ &he board
o" dire$&ors sided !i&h S$ulle# and (obs
!as s&ried o" all du&ies.
!
(obs sold all bu& one o" his 6.+ million
shares in &he $oman# "or 97* million.
1"#%)1""*: +c,lle-. +pinle$.
Amelio
/Co$po$ate pe$0o$mance1
!
<nder leadershi o" (ohn S$ulle#/ Ale
issued i&s "irs& $orora&e s&o$k di'idend on
Ma# 11/ 19)7.
!
7e&!een Mar$h 19)) and (anuar# 19)9/
Ale under&ook "i'e a$@uisi&ions.
!ac fa"il# and $arl#"id199%s

" Mac #as $ecoming a product famil% of Apple&
"'n 199(& Mean#ile) Apple attempted its first porta$le Macs: te
failed Macintos Porta$le in 1989 and ten te more popular
Po#er*oo+ in 1991
"MacAddict maga,ine as called 1989 to 1991 te -first golden age-
of te Macintos&
"'n te late 198(s) Apple.s fiercest tecnological ri/als #ere te
Amiga and Atari 01 platforms&
" 'n 1991) Apple partnered #it long-time competitor '*M and
Motorola to form te A'M alliance&
4resen&a&ion4o!eroin&.,om
1996: &eturn of 'te(e Jobs
as )$*


" Apple purcased 0te/e 2o$s. compan%) 3e41
on 5ecem$er 1() 1996) and its 3e41step
operating s%stem&
" 1is #ould not onl% $ring 0te/e 2o$s $ac+ to
Apple.s management&
" 6n 2ul% 9) 1997) 7il Amelio #as ousted as
C86 of Apple $% te $oard of directors& 2o$s
stepped in as te interim C86&
Mic$oso0t eal
! A& &he 1997 Ma$!orld -Ao/ S&e'e (obs
announ$ed &ha& Ale !ould be en&erin%
in&o a ar&nershi !i&h Mi$roso"&.
! ,ome&i&ion be&!een Ale and Mi$roso"&
is o'er as "ar.
! Ale bein% able &o make in$redibl# %rea&
$on&ribu&ions &o &he indus&r# and &o %e&
heal&h# and roser a%ain.
1""#)2001: Apple2s come'ac3
/ iMac. iBoo3. an Po4e$ Mac 541
!
(obs;s "irs& mo'es as ne! a$&in% ,-. !as &o
de'elo &he iMa$/ !hi$h bou%h& Ale &ime &o
res&ru$&ure.
!
The line be$ame a sales smash/ mo'in% abou&
one million uni&s ea$h #ear.
!
3n 1999/ Ale in&rodu$ed &he 4o!er Ma$ B8/
!hi$h u&ilized &he Mo&orola-made 4o!er4, 78**
$on&ainin% a 12)-bi& ins&ru$&ion uni& kno!n as
Al&iCe$.
!
Ale un'eiled &he i7ook/ i&s "irs& $onsumer-
orien&ed la&o
Mac O+ 6
!
3n 2**1/ Ale in&rodu$ed Ma$ .S 1/ an
oera&in% s#s&em based on 0e1T;s
0e1Ts&e and in$orora&in% ar&s o" &he
Dree7S? kernel.
!
&he ne! oera&in% s#s&em allo!ed &he use
o" Ma$ .S 9 ali$a&ions &hrou%h &he
,lassi$ en'ironmen&.
6 3n Ma# 2**1/ a"&er mu$h se$ula&ion/ Ale
announ$ed &he oenin% o" a line o" Ale re&ail s&ores/ &o
be lo$a&ed &hrou%hou& &he maEor <.S. $omu&er bu#in%
marke&s.
6 3n .$&ober 2**1/ Ale in&rodu$ed i&s "irs& i4od
or&able di%i&al audio la#er.
6 The i4od s&ar&ed as a + %i%ab#&e la#er $aable o"
s&orin% around 1*** son%s.
: &etail stores and +Pod

Apple an !i! 7e' se$(ices. iPo
an iT,nes sto$e
!
3n 2***/ Ale in&rodu$ed i&s iTools ser'i$e/ a se& o" "ree
!eb-based &ools &ha& in$luded an email a$$oun&/ in&erne&
%ree&in% $ards $alled i,ards.
!
.n .$&ober 2=/ 2**1/ Ale in&rodu$ed &he i4od/ a
or&able di%i&al musi$ la#er. 3&s si%na&ure "ea&ures
in$luded an F-?/ eas# &o use in&er"a$e
,rands of Apple ipod:
'pod suffle
'pod 3ano
'pod classic
'pod 1ouc
2002)200*: iT,nes. iPos.
Intel t$ansition
!
Mo(in8 on 0$om colo$e plastics an the
Po4e$PC 539
!
3n 2**2/ Ale also released &he 1ser'e 1< ra$k
moun&ed ser'er.
!
3n mid-2**=/ S&e'e (obs laun$hed &he 4o!er
Ma$ B+/ based on 37M;s B+ ro$essor.
!
.n Aril 29/ 2**+/ Ale released Ma$ .S 1
'1*.8 GTi%erG &o &he %eneral ubli$.
!
.n (anuar# 1*/ 2**6/ &he "irs& 3n&el-based
ma$hines/ &he iMa$ and Ma$7ook 4ro/ !ere
in&rodu$ed.
200*)p$esent: Apple Inc9. iO+
e(ol,tion: iPhone an iPa
! .n (anuar# 9/ 2**7/ Ale ,omu&er/ 3n$. shor&ened i&s name &o
siml# Ale 3n$.
! The "irs& 'ersion o" &he i4hone be$ame ubli$l# a'ailable on (une
29/ 2**7 in sele$&ed $oun&riesHmarke&s.
! Ale announ$ed &he i4hone =BS on (une )/ 2**9/ alon% !i&h
lans &o release i& la&er in (une/ (ul#/ and Au%us&/ s&ar&in% !i&h &he
<.S./ ,anada and maEor -uroean $oun&ries on (une 19.
! .n Debruar# 1*/ 2*11/ &he i4hone 8 !as made a'ailable on bo&h
Cerizon Wireless and ATIT. 0o! &!o i4od &#es are mul&i-&ou$h.
! in 2*1*/ a Cerizon model !as released in Debruar# 2*11/ and a
Srin& model in .$&ober 2*11/ shor&l# a"&er (obs; dea&h.
:es,$8ence compa$e to
Mic$oso0t
!
.n Ma# 26/ 2*1* Ale;s s&o$k marke&
'alue o'er&ook Mi$roso"&;s.
!
Ale;s re'enues surassed &hose o"
Mi$roso"& in &he &hird @uar&er o" 2*1*.
!
A"&er %i'in% &heir resul&s "or &he "irs& @uar&er
o" 2*11 Mi$roso"&;s ne& ro"i&s o" 9+.2
billion !ere lo!er "or &he @uar&er &han
&hose o" Ale 3n$./ !hi$h earned 96
billion in ne& ro"i& "or &he @uar&e.
+toc3
!
Ale ori%inall# !en& ubli$ on ?e$ember
12/ 19)*/ !i&h an ini&ial ubli$ o""erin% a&
<S922.** er share.
!
.n Mar$h 19/ 2*12/ Ale announ$ed &ha&
i& !ould a%ain s&ar& a#in% a di'idend o"
92.6+ er @uar&er alon% a 91* billion share
bu#ba$k.
T-e secret of Apple.s success:
/ T-ink brutal
/ T-ink s"all
/ T-ink clarit#
/ T-ink -u"an
/ 0oin1 business t-e 'te(e Jobs 2a#
/ 3eep t-in1s si"ple
:ecommenations
!
;o$ Compan-:
!
More number o" re&ail s&ores "or eas# a$$ess
!
,on&inuous inno'a&ion &o eAand
!
Fo!erin% &he $os& o" rodu$&s and main&ainin%
&he same @uali&# s&andard.
!
;o$ Othe$s:
!
?o no& $omromise on ri$e "or @uali&#
!
,hoose &he rodu$&s based on indi'idual needs
!
7e uni@ue and di""eren&.
Conclusion:
Apple an +te(e &o's sometimes
'ecome one. ',t the$e<s no clea$ 8,ess
a'o,t Apple<s 0,t,$e
4itho,t &o's9
Apple Products are "ore ad(anced4
easier to use and desi1ned better t-an
Windo2s5