A STUDY ON EMPLOYEE ENGAGEMENT

ACTIVITIES IN KARNATAKA MILK

FEDERATION PVT. LTD

INDUSTRY PROFILE
Dairy enterprise is an important occupation of farmer.
In India nearly 70% of the people depend on agriculture.
Dairy is linked with agriculture industry to a large extent.
Animal husbandry in India is an essential part of agriculture..
Today, India is the worlds largest milk producer, accounting for more than
13% of the worlds total milk production.
Some of the major destinations of Indian dairy products are Bangladesh,
UAE, US, and Philippines.
GROWTH OF THE INDUSTRY
In 1886 the Department of Defense of the British Government established the
dairy farms for the supply of milk to the British troops in Allahabad.
Later in 1920 serious steps were taken by Mr.WilliamSmith, there was
discrimination done to the Indians hence this led to the rise of the first milk
union in India.
In Luck now in 1937 called the Luck now milk producers Co-operative union
Ltd .
In 1946 AMUL ( Anand Milk Udyog Ltd ) was started in Gujarat to bring up
the economic stability of villagers.



COMPANY PROFILE

Started in 1984, Karnataka Cooperative Milk Producers' Federation
Limited(KMF) is the Apex Body in Karnataka representing Dairy Farmers' Co-
operatives.
It is a merger of Karnataka Dairy Development Co-operation, small co-
operatives and Karnataka Milk Production Development and loose vendors.
It is the second largest dairy co-operative amongst the dairy cooperatives in
the country and the most profitable.
KMF has 13 Milk Unions throughout the State which procure milk from
Primary Dairy Cooperative Societies(DCS) and distribute milk to the consumers
in various Towns/Cities/Rural markets in Karnataka.


VISION & MISSION
Vision
To march forward with a missionary zeal which will make KMF a trailblazer
of exemplary performance and achievements beckoning other Milk
Federations in the country in pursuit of total emulation of its good deeds.
To ensure prosperity of the rural Milk producers who are ultimate owners of
the Federation.
To promote producer oriented viable cooperative society to impart an
impetus to the rural income, dairy productivity and rural employment.

To abridge the gap between price of milk procurement and sale price.
To develop business acumen in marketing and trading disciplines so as to
serve consumers with quality milk, give a fillip to the income of milk
producers.
To compete with MNCs and Private Dairies with better quality of milk
and milk products and in the process sustain invincibility of cooperatives.
MISSION
Heralding economic, social and cultural prosperity in the lives of our milk
producer members by promoting vibrant, self-sustaining and holistic
cooperative dairy development in Karnataka State.

HUMAN RESOURCE DEVELOPMENT
There are at present 20.35 Lakh dairy farmers as primary members
including 3.5 Lakhs of SC/ST and 6.6 Lakh woman members.
Dairy Co-operatives employ more than 32000 people and 5200
are permanent KMF Units and Unions employees.
Indirect employment thro' veterinary services, milk transportation, milk
sales etc. activities is to the tune of 52000 people.
This sector has also created demand and employment in manufacturers of
equipments required by DCS, Dairies, printing and the like.

The central Training Institute (CTI) was established by the KDDC (
Karnataka Dairy Development Corporation) in the year 1985 1
st
of
January.
As a center in order to enhance the knowledge and skills concerned to the
activities, functioning & maintenance .
MPCS and Animal Health Practices by training the staff and the
members of the Dairy Co-operative Societies (DCS) or Milk Producers
Co-operative Societies (MPCS) of all the unions and the field level staff
(Extension Officers) of the unions.
CTI also diversified to take up training programs on HRD and technical for
the employees of the Federation and its units and all unions.

UNITS OF KMF

KMF has the following Units functioning directly under its control:
Mother Dairy, Yelahanka,Bangalore.
Nandini Hi-Tech Product Plant, Channarayapatna.
Nandini Milk Products, KMF Complex, Bangalore.
Cattle Feed Plants at Rajanukunte/Gubbi/Dharwad/Hassan/Shikaripura.
Nandini Sperm Station (formerly known as Bull Breeding Farm & Frozen Semen
Bank) at Hessaraghatta.
Nandini Packaging Film Plant at Munnekolalu, Marathhalli.
Central Training Institute,Bangalore & Training Institutes at Mysore/Dharwad
Ice Cream Plant, Bellary.


PRODUCTS OF KMF
Milk
Curds & other fermented products
Milk powder
Ghee & butter
Icecream & Frozen Desserts
Milk Sweets
Other Products
Chocolate
UHT Milk

SWOT
STRENGTH
Strong Brand value and realibity.
Each department in the organization is very co-operative.
Provides the necessary welfare facilities for the employees.
the retention level of employees.
WEAKNESS
Lack of flexibility in deciding about its operation.
No authority over issues like pricing, offering volume discounts etc Inter Union
competition in same place.
Organizational structure does not permit incentive/ reward for good performance
among DCS, Sales Agents, Material suppliers and Employees for Quality
performance, achieving volumes, etc

OPPORTUNITIES
Growing industrial and institutional demand for Nandini milk
Good scope in opening milk parlors at all Taluks and prime location in the
district.
THREATS
No entry barrier for private companies.
Change in technology.
Plans of major companies like Reliance, ITC to enter into milk market in
future.
PORTERS FIVE FORCE
Competitive rivalry within an industry High
There are many private companies in the industry with better offer.
Bargaining power of suppliers High
It is important to use high quality milk in their products and it should be
adhered to the government regulations.
Bargaining power of customers - Moderate
It is a Public Company.
Competition which forces KMF to adhere to various needs of consumers.
Threats of new entrance High
There is no barriers to entry in this industry hence its a threat.
Threats of substitutes- Moderate
There are many door-door loose milk vendors and other private companies.




INTRODUCTION OF THE STUDY
This is about how we create the conditions in which employees offer more
of their capability and potential. David Macleod
It is that often elusive frame of mind that goes beyond satisfaction and
ensures the long-term and productive tenure of the faithful employee with
the employer.
Scarlett Surveys definition and says: Employee Engagement is a
measurable degree of an employees positive or negative emotional
attachment to their job, colleagues and organization that profoundly
influences their willingness to learn and perform is at work
STATEMENT OF PROBLEM
Employee engagement activities are abundant in the private sector when
compared to the public companies.
This study highlights the importance of employee engagement activities
implemented in a public company like KMF.
An engaged employee is the one who has the attitude to work beyond what
is expected and contributes the best for the organization which helps the
organization to prosper.

OBJECTIVES
To ascertain the extent to which employee engagement relates to
organizational commitment.
To understand best practices to improve employee engagement in the
organization.
To evaluate the level of job satisfaction in relation to employment
engagement activities I the organization.
To determine the drivers of employee engagement in the organization.

SCOPE OF THE STUDY
Employees working in the middle level organization.
This study is conducted in the main office of Karnataka Milk Federation Pvt.
Ltd located in Bangalore.
METHODOLOGY OF STUDY
SOURCES OF DATA
Primary data Questionnaires drafted keeping in mind the objectives of the
study
Secondary data Data collected from various websites, magazines, text books
and research papers.
SAMPLE SIZE 100 respondents who work in this organization.

PLAN OF ANALYSIS
The data collected through the questionnaires was analyzed through
Statistical tool to be used: SPSS software
Testing tools: ANOVA test, chi-square test, regression test & correlation
test.
LIMITATIONS OF THE STUDY
The study was limited only to employees in Karnataka Milk Federation
Pvt. Ltd. In Bangalore.
The study is limited to Employee engagement in this organization.

LITERATURE REVIEW
1. Employee work engagement and organizational commitment: a
comparative study of private and public sector organizations in
Ghana (European Journal of Business and Innovation Research )
Four Hypothesis were tested.
Sample : 105 employees of 3 public and 3 private companies.
Statistical tools : Pearson product-moment correlation and Independent t-
test.
Conclusion : Significant positive relationship between employee
engagement and organizational commitment.
2. Employee Engagement: The Key to Improving
Performance. (International Journal of Business and Management )
It is an Exploratory research.
Concepts like job satisfaction, employee commitment and Organizational
citizenship behavior.
Employee engagement is stronger predictor of positive organizational
performance clearly showing the two-way relationship between employer
and employee
Compared to the three earlier constructs: job satisfaction, employee
commitment and organizational citizenship behavior.

3. Factorial Dimensions of Employee Engagement in Public and Private
Sector Banks (Bonfring International Journal of Data Mining)