ENGLISH FOR

OCCUPATIONAL PURPOSE
BBB 3103

HEALTHY FOOD TRAMCAR RESTAURANT

PREPARED BY :
ONG ZHEN ZHENG
ATHIRAH BINTI MOHD YASIN
NOOR AFIEKA BINTI AYOB
INTRODUCTION
Healthy eating is important to good health.
many students prefer to eat junk food or fast
food because of fast-paced life.
A tramcar restaurant selling healthy food.
Benefits for student and communities health.
Statement of need
According to :

a) Driskell et al., 2006
Fast food consumption appears to be common
among university students; in general, it is part of their
lifestyle.
b) Isganaitis et al., 2005
Fast food tends to be energy dense and high in fat
but poor in micronutrients and low in fiber. A typical fast
food meal contains 1400 kcal, 85% of recommended daily
fat intake, 73% of recommended saturated fat, but only
40% of recommended fiber.
Goals & Objectives
Goal 1 - To provide healthy food for students
Objectives
- To provide 80% low-calorie food on menu.
- To provide less-sugar, oil and low-fat in every
food not more than 10%.
- To provide a minimum of 200g of fruits and
vegetables per package.
Goal 2 - To provide a faster and convenient
service at reasonable price.
Objectives
- To employ 4 workers with service experience.
- To provide package price less than RM 5.
- To enable the use of 1Malaysia Student
Discount Card for 5 %.discounts on every meal
package.


Description of Project/Business
Project Name tramcar restaurant
Services/ Products food and beverages
1. Location
2. Two Justifications for
location
Gong Badak area. Behind beach holiday University, school.
a) There are two universities nearby, many students living in this
zone.
b) Fewer competitors
Personnel 4 workers. 2 person preparing food and drinks.2 person is
responsible for waiter service
Target Customers Student and community
Main Competitors 1) Fast Food Restaurants
2) Food and beverage outlets near Gong Badak area
3 advantages of
proposed project over
competitors
1) new idea and concept restaurant
2) Health care in diet
3) Low price

SWOT Analysis
strengths weaknesses
threats opportunities
Strengths
As a university student venture team, have
serious working attitude, strong sense of
innovation and team spirit.
Currently only a few competitors in the
market.
Unique service concept and advancing with
the times corporate culture.

Weaknesses
An enterprise's own funds, limited staff, the
early start, the slow development of
enterprises.
Venture company corporate management
team and market development limited
experience.



Threats
1. Existing enterprises and large dining suppress
2. Consumer uncertainty
3. Supplier instability


Opportunities
Limited social relations
Country support students start their own
businesses.
Change the traditional consumption concepts

Marketing Plans and Promotions
Price Strategy
Marketing strategy
Value-added strategy

Operational Costs (RM)
Labor:
1500 per person 4 week x 1500 per person = 6000

Materials:
table /chair = 3000, tramcar = 20000, advertisement = 5000, cashier machine =
1000, ingredient = 3000

Utilities:
Utensils = 5000, fuel = 1000, others = 10000

Rental:
-

Grand Total:
RM80000


Anticipated Outcomes/ Benefits
Increase the health of student and
communities
To reach maximum profit
To reduce consumption of non-nutrition food

Conclusion
We hope our tramcar restaurant will be
successful and get maximum profit.
We hope our food taste suite for consumer
especially for student and community.
Lastly, we hope we can increase the health of
student and community in Gong Badak.