Attributes Unique purpose Involves resources May involve uncertainty Factors influencing a project Goal Time Cost
PROJECT MANAGEMENT Involves applications of knowledge, skills, tools and techniques to project activities in order to meet or exceed stakeholders expectation from a project
MARKETING Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services to create exchanges that satisfy individual and organizational goals American Marketing Association
PROJECT MANAGEMENT PROCESS INITIATION PLANNING EXECUTION MONITORING AND CONTROLLING CLOSE UP INITIATION PURPOSE Clearly define the project objective To develop a high level plan and risk assessment for a proposed project Several high-level project management deliverables will be produced during this phase. These high level deliverables will provide a foundation for estimates and for the Project Charter
Inputs Interviews with customer and other key personnel Customer literature Lessons learned from previous projects performed for project sponsor
Outputs
Pre-Project Budget Worksheet Quality Assurance Template High Level Risk Assessment Client Cost Benefit Analysis Problem Identification Project Proposal Document High Level Project Charter
Starts with objective,in retail industry we can set the objective of maximum sales and maximum profit Have to work with pre project budget formation Quality assurance will also be considered Risk assesment is critical factor and is very important to be known before starting of project Cost benefit analysis is done to
PLANNING PURPOSE Project Planning Phase is to kickoff a new project and establishes an accurate plan and schedule The infrastructure is critical to effectively manage the projects success Responsibilities are assigned Communications and reporting expectations will be developed and presented to the project team Tracking systems will be established The high-level work breakdown structure into measurable tasks The rigor that is established during this phase is dependant on the size, visibility, and impact of the project INPUTS High Level Project Charter (with attachments) High Level Risk Assessment Requirements Document
OUTPUTS Communications Plan Issue Log Documentation Matrix Status Reports Organization Chart Project Team Directory
EXECUTION AND CONTROL Project Management is 20% planning and 80% tracking and control Executing, monitoring and controlling project progress is important to detecting issues, problems and solutions early enough to quickly get the project back on schedule so the objectives are still met The emphasis of the Execution and Control Phase is to ensure that each deliverable achieves the desired results, in the designated period, within the designated cost, and using the specified allocated resources To ensure the accomplishment of that goal, continuous supervision of the project is required All the plans leading up to this phase are in place, current and can be implemented as soon as the situation warrants Inputs Project Team Communication Plan Risk Management Plan Organization Chart Responsibility Matrix Project Notebook Issues/Action Item Log Status Reports Project Schedule
Outputs Current and Updated Project Schedule Change Management Quality Management
CLOSURE All project activities are completed and all deliverables are finalized. The project sponsor reviews the project and all testing is completed. Final reviews and documentation are completed and the customer accepts the final project deliverable. The activities of this phase also ensure that best practices are captured and can be shared, and that continuous improvement on both team and personal levels is practiced
Inputs Completed, up-to-date project schedules All project documentation Quality Checklists Phase Sign-offs, as appropriate
Outputs Post Implementation Review Performance Evaluations Project Evaluation Delivery of Final Documentation Project Sign-Off Customer Satisfaction Survey