Shahid Imran Basra GL / Chairman

Adnan Aslam CEO

Umair Najeeb Director Marketing
Ammar Yasir Director Finance
Fahim Alam Director HR
Nazir Haider Director R n D
VISION STATEMENT:
To excel in the fertilizer and
allied business at national and
international level by
maintaining highest standards
of product quality thereby
playing our role in the
development of the country's
economy and adding value to
the shareholders investment.
MISSION STATEMENT:

To become a good corporate
citizen.
To develop long-term
relationship with the
employees
To inculcate honest and
ethical behavior.
To create safe, healthy
environment and friendly
atmosphere for the
employees.
HISTORY:
Dawood Hercules Chemicals Limited was incorporated as a
public limited company on 17th April 1968.
It was the first private sector that was the largest
ammonia/urea plant in country at that time.
Initially the plant's capacity was 345,000 metric tons of urea per
annum. After enhancing, the capacity increases to 445,500
metric tons of urea per annum.
Dawood Hercules also won numerous safety and excellence
awards.

The Vision of Information Technology Department is to facilitate
organizational Resources with:
latest state of the art computers,
mobile phone & Blackberry devices,
information systems & ERP solutions,
technical support to increase their efficiency.
STRATEGIC VISION
Strategic Needs:
Current:
IBM I Series 820, 500, 250 and AS/400.
MS Exchange Server 2003.
Email Messaging Servers.
Need :
Email exchange server 2007
DAP

Information Needs of the Company:
Information Needs of the Company:
Managerial Needs:
Current:
Black berry technology.

Need :
Black berry technology ( Bold and Storm ).
Walky-talky system.
Operational Needs:
Current:
DB Tool Turn Around.

Need :
Prima Vira Software.
SAP System.
Time Management Program.
Safety and security measurement.


Information Needs of the Company:
Strengths: Weakness:

Training and nurturing. Low Production
Safety & Security. Low Turnover
Customer feed back system. DAP
Own Electricity production of 14KW. Sales in Limited Areas
KSE Top 25 Companies Award.





SWOT Analysis:
Opportunity: Threats:

Construct new plant. Computer Virus.
Govt. Subsidies to the Fertilizer sector. Competitors.
Political and Economical instability.
Security.










SWOT Analysis:
COMPETITIVE FORCES MODEL:

Forces governing competition
Rivalry
Threat of Substitute
Bargaining
Power of
suppliers
Bargaining
Power of
Customers
Threat of New
Entrants
STRATEGIC OPPORTUNITY MATRIX:

Current Product:
Bubber Sher Urea
New Product
DAP
Current Market:
Agriculture Sector
Increase Production New Product Strategy
New Market
Agriculture Sector
Product Penetration
Strategy
Product
Diversification
Strategy

To facilitate Organizational resources with latest state of art computers, Mobile, Phones
& Blackberry devices, Information Systems, ERP Solutions and Technical Support to
increase their efficiency

To improve quality of life for the employees.

To make farmers community prosper

To create safe, healthy environment and friendly atmosphere for the employees

To offer consistent dividend to shareholders

FUTURE ENHANCEMENTS WITH THE SUPPORT OF IT:

Proper budgeting control (it also includes proper costing)

Hiring of young professionals to make some innovative ideas for effective and
efficient application of IT

Set up enhancement to increase production

Prima Vira Software should be provided to Engineers for proper graphical
representation which ease their work and increase efficiency.

They Should adopt new procedures for minimizing waste to increase
production

Dawood Hercules should implement SAP system properly




RECOMMENDATIONS

Efficient MIS

Employee Selection, Training & Evaluation

Out Come Based Systems

Behavior Based Systems

Consensus Approach

IMPLEMENTATION STRATEGIES

We have a very critical study to find out some weaknesses and threats for the
company

. It was good to see that Dawood Hercules have more no of strengthens than
their weaknesses.

We find some weaknesses and found about the substitutes and alternatives
and recommended some new systems software and programs


CONCLUSIONS

Proper budgeting control (it also includes proper costing)

Hiring of young professionals to make some innovative ideas for effective and
efficient application of IT

Set up enhancement to increase production

Prima Vira Software should be provided to Engineers for proper graphical
representation which ease their work and increase efficiency.

They Should adopt new procedures for minimizing waste to increase production
RECOMMENDATIONS