Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall
Decision Analysis
Chapter 12 12-2 Components of Decision Making Decision Making without Probabilities Decision Making with Probabilities Decision Analysis with Additional Information Utility Chapter Topics Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-3 Table 12.1 Payoff Table A state of nature is an actual event that may occur in the future. A payoff table is a means of organizing a decision situation, presenting the payoffs from different decisions given the various states of nature. Decision Analysis Components of Decision Making Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-4 Decision Analysis Decision Making Without Probabilities Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall Figure 12.1 12-5
Decision-Making Criteria maximax maximin minimax regret Hurwicz equal likelihood Decision Analysis Decision Making without Probabilities Table 12.2 Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-6 Table 12.3 Payoff Table Illustrating a Maximax Decision In the maximax criterion the decision maker selects the decision that will result in the maximum of maximum payoffs; an optimistic criterion. Decision Making without Probabilities Maximax Criterion Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-7 Table 12.4 Payoff Table Illustrating a Maximin Decision In the maximin criterion the decision maker selects the decision that will reflect the maximum of the minimum payoffs; a pessimistic criterion. Decision Making without Probabilities Maximin Criterion Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-8 The Hurwicz criterion is a compromise between the maximax and maximin criterion. A coefficient of optimism, , is a measure of the decision makers optimism. The Hurwicz criterion multiplies the best payoff by and the worst payoff by (1- ), for each decision, and the best result is selected. Decision Values Apartment building $50,000(.4) + 30,000(.6) = 38,000 Office building $100,000(.4) - 40,000(.6) = 16,000 Warehouse $30,000(.4) + 10,000(.6) = 18,000 Decision Making without Probabilities Hurwicz Criterion Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-9 Table 12.6 Regret Table Illustrating the Minimax Regret Decision Regret is the difference between the payoff from the best decision and all other decision payoffs (opportunity cost). The decision maker attempts to avoid regret by selecting the decision alternative that minimizes the maximum regret. Decision Making without Probabilities Minimax Regret Criterion Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-10 The equal likelihood (or Laplace) criterion multiplies the decision payoff for each state of nature by an equal weight, thus assuming that the states of nature are equally likely to occur. Decision Values Apartment building $50,000(.5) + 30,000(.5) = 40,000 Office building $100,000(.5) - 40,000(.5) = 30,000 Warehouse $30,000(.5) + 10,000(.5) = 20,000 Decision Making without Probabilities Equal Likelihood Criterion Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-11 A dominant decision is one that has a better payoff than another decision under each state of nature. The appropriate criterion is dependent on the risk personality and philosophy of the decision maker. Criterion Decision (Purchase) Maximax Office building Maximin Apartment building Minimax regret Apartment building Hurwicz Apartment building Equal likelihood Apartment building Decision Making without Probabilities Summary of Criteria Results Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-12 Exhibit 12.1 Decision Making without Probabilities Solution with QM for Windows (1 of 3) Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-13 Exhibit 12.2 Decision Making without Probabilities Solution with QM for Windows (2 of 3) Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-14 Exhibit 12.3 Decision Making without Probabilities Solution with QM for Windows (3 of 3) Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-15 Expected value is computed by multiplying each decision outcome under each state of nature by the probability of its occurrence.
EV(Apartment) = $50,000(.6) + 30,000(.4) = 42,000 EV(Office) = $100,000(.6) - 40,000(.4) = 44,000 EV(Warehouse) = $30,000(.6) + 10,000(.4) = 22,000 Table 12.7 Decision Making with Probabilities Expected Value Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-16 The expected opportunity loss is the expected value of the regret for each decision. The expected value and expected opportunity loss criterion result in the same decision.
EOL(Apartment) = $50,000(.6) + 0(.4) = 30,000 EOL(Office) = $0(.6) + 70,000(.4) = 28,000 EOL(Warehouse) = $70,000(.6) + 20,000(.4) = 50,000 Table 12.8 Decision Making with Probabilities Expected Opportunity Loss Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-17 The expected value of perfect information (EVPI) is the maximum amount a decision maker would pay for additional information.
EVPI equals the expected value given perfect information minus the expected value without perfect information.
EVPI equals the expected opportunity loss (EOL) for the best decision. Decision Making with Probabilities Expected Value of Perfect Information Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-18 Table 12.9 Payoff Table with Decisions, Given Perfect Information Decision Making with Probabilities EVPI Example (1 of 2) Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-19 EV of Decision with perfect information: $100,000(.60) + 30,000(.40) = $72,000
EV of Decision without this perfect information: EV(office) = $100,000(.60) - 40,000(.40) = $44,000
Decision Making with Probabilities EVPI Example (2 of 2) Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-20 A decision tree is a diagram consisting of decision nodes (represented as squares), probability nodes (circles), and decision alternatives (branches). Table 12.10 Payoff Table for Real Estate Investment Example Decision Making with Probabilities Decision Trees (1 of 4) Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-21 Figure 12.2 Decision Tree for Real Estate Investment Example Decision Making with Probabilities Decision Trees (2 of 4) Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-22 The expected value is computed at each probability node: EV(node 2) = .60($50,000) + .40(30,000) = $42,000 EV(node 3) = .60($100,000) + .40(-40,000) = $44,000 EV(node 4) = .60($30,000) + .40(10,000) = $22,000
Branches with the greatest expected value are selected. Decision Making with Probabilities Decision Trees (3 of 4) Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-23 Figure 12.3 Decision Tree with Expected Value at Probability Nodes Decision Making with Probabilities Decision Trees (4 of 4) Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-24 Exhibit 12.9 Decision Making with Probabilities Decision Trees with QM for Windows Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-25 Decision Making with Probabilities Sequential Decision Trees (1 of 4) A sequential decision tree is used to illustrate a situation requiring a series of decisions.
Used where a payoff table, limited to a single decision, cannot be used.
Real estate investment example modified to encompass a ten- year period in which several decisions must be made:
Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-26 Figure 12.4 Sequential Decision Tree Decision Making with Probabilities Sequential Decision Trees (2 of 4) Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-27 Figure 12.5 Sequential Decision Tree with Nodal Expected Values Decision Making with Probabilities Sequential Decision Trees (3 of 4) Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-28 Decision Making with Probabilities Sequential Decision Trees (4 of 4) Decision is to purchase land; highest net expected value ($1,160,000).
Payoff of the decision is $1,160,000. Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-29 Exhibit 12.14 Sequential Decision Tree Analysis Solution with QM for Windows Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-30 Table 12.13 Payoff Table for Auto Insurance Example Decision Analysis with Additional Information Utility (1 of 2) Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-31 Expected Cost (insurance) = .992($500) + .008(500) = $500 Expected Cost (no insurance) = .992($0) + .008(10,000) = $80 Decision should be do not purchase insurance, but people almost always do purchase insurance. Utility is a measure of personal satisfaction derived from money. Utiles are units of subjective measures of utility. Risk averters forgo a high expected value to avoid a low- probability disaster. Risk takers take a chance on a very low-probability event in spite of a sure thing. Decision Analysis with Additional Information Utility (2 of 2) Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-32
States of Nature Decision Good Foreign Competitive Conditions Poor Foreign Competitive Conditions Expand Maintain Status Quo Sell now $ 800,000 1,300,000 320,000 $ 500,000 -150,000 320,000
Decision Analysis Example Problem Solution (1 of 9) Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-33 Decision Analysis Example Problem Solution (2 of 9) a. Determine the best decision without probabilities using the 5 criteria of the chapter. b. Determine best decision with probabilities assuming .70 probability of good conditions, .30 of poor conditions. Use expected value and expected opportunity loss criteria. c. Compute expected value of perfect information. d. Develop a decision tree with expected value at the nodes. Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-34 Step 1 (part a): Determine decisions without probabilities. Maximax Decision: Maintain status quo Decisions Maximum Payoffs Expand $800,000 Status quo 1,300,000 (maximum) Sell 320,000 Maximin Decision: Expand Decisions Minimum Payoffs Expand $500,000 (maximum) Status quo -150,000 Sell 320,000 Decision Analysis Example Problem Solution (3 of 9) Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-35 Minimax Regret Decision: Expand Decisions Maximum Regrets Expand $500,000 (minimum) Status quo 650,000 Sell 980,000 Hurwicz ( = .3) Decision: Expand Expand $800,000(.3) + 500,000(.7) = $590,000 Status quo $1,300,000(.3) - 150,000(.7) = $285,000 Sell $320,000(.3) + 320,000(.7) = $320,000 Decision Analysis Example Problem Solution (4 of 9) Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-36 Equal Likelihood Decision: Expand Expand $800,000(.5) + 500,000(.5) = $650,000 Status quo $1,300,000(.5) - 150,000(.5) = $575,000 Sell $320,000(.5) + 320,000(.5) = $320,000 Step 2 (part b): Determine Decisions with EV and EOL. Expected value decision: Maintain status quo Expand $800,000(.7) + 500,000(.3) = $710,000 Status quo $1,300,000(.7) - 150,000(.3) = $865,000 Sell $320,000(.7) + 320,000(.3) = $320,000 Decision Analysis Example Problem Solution (5 of 9) Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-37 Expected opportunity loss decision: Maintain status quo Expand $500,000(.7) + 0(.3) = $350,000 Status quo 0(.7) + 650,000(.3) = $195,000 Sell $980,000(.7) + 180,000(.3) = $740,000 Step 3 (part c): Compute EVPI. EV given perfect information = 1,300,000(.7) + 500,000(.3) = $1,060,000 EV without perfect information = $1,300,000(.7) - 150,000(.3) = $865,000 EVPI = $1.060,000 - 865,000 = $195,000 Decision Analysis Example Problem Solution (6 of 9) Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 12-38
Step 4 (part d): Develop a decision tree. Decision Analysis Example Problem Solution (7 of 9) Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall