Introduction

About US
Companys Overview
Nestl is a Swiss multinational nutritional and health related
consumer goods company headquartered in Vevey, Switzerland.

Nestl origin dates back to 1866 and have around 8000 brands

Including
o Coffee
o bottled water
o milk shakes
o Coffee
o bottled water
o milkshakes and other beverages
o breakfast cereals
o infant food
o performance & healthcare nutrition, seasonings, soups and sauces, frozen and
refrigerated foods, and pet food.

Nestl was listed No. 1 in the Fortune Global 500 as the world's
most profitable corporation.
Source:
Wikipedia
Nestl In Pakistan

Nestl Pakistan Ltd is a subsidiary of Nestl S.A. - It is a food
processing company, registered on the Karachi and Lahore
stock exchanges and operating in Pakistan since 1988 under a
joint venture with Milk Pak ltd and took over management in
1992.
For ten years in a row, the company has won a place among the
top 25 companies of the Karachi Stock Exchange.

Nestl Pakistan now operates the biggest milk collection
operation in Pakistan, Currently, Nestl Pakistan collects milk
from an estimated 190,000 farmers spread over 145,000 sq
Km's in the province of Punjab and Sindh.

Source: Companys
website
Competitive Review
Oldest beverages companies
Produce fresh juice with different flavors
The closest competitor of Nestle.
Fresh fruit juice product by Engro Foods
Limited
Most dominant products that lead most of
the market shares after Nestl and
Shezan

Introduced by Frooto Juice
They have specific market share due to its
long presence

Leading fresh fruit supplier
Oldest citrus cooperative of America
Launched in Pakistan at the end of 2007
The product line is limited to Orange,
Apple, Cherry, Mango, Pineapple and
Strawberry juice drinks

Minute Maid is a beverage by Coco Cola
Launched in 2008
Have three different flavors of Orange,
Tropical and Lemon

Product by PepsiCo
Only mango flavored slice
juice is available in
Pakistan
One of the products that
have given tough time to
fellow beverages
producers due to its very
low price
Product by Maaher Food Industries a
Pakistani based company
Four different flavors Apple, Mango, Mix
fruit and Pine cool.

Malee canned fruit juices are produced by
Malee Foods (Pvt) Ltd
Deals in food, covering fruit juices, canned
fruits and restaurant chains
Canned juices are available in four different
flavors
Company provides range of juices with two
different names Mylee and Rosip
Fresher is a fresh juice range by Al Hilal
Industries
One of the most popular product of the
company
Comes in ten different ranges like Orange,
Mango, Guava, Apple, Grapes, Passion
Fruit & Orange, Pomegranate, Falsa, Lime
and Peach.

Marketing Strategy
Fruita Vital
Product Strategy
Sugarcane has been found to be beneficial for preventing as well as
treating many minor and major diseases.



We present you Nestl Fruita Vital Sugarcane Juice.

It will be place among the best products in market to ensure that
quality product is being served to consumer with 100% pure
satisfaction.



Positioning
Nestle Fruita Vitals Sugarcane is 100% pure,
healthy and hygienic with the nutrients of Sugar
cane which is not hygienically available in
general.


Pricing Strategy
Nestl Sugarcane juices introductory price will be
lesser than the other flavors.
It will give us an advantage to enter in the market
with lower price
200 ml for PKR 20/-
1000 ml for PKR 95/-
At this low price also, its profitability is good
compare to other products considering the low
cost of sugar cane and processing.

Distribution Strategy
Manufacture
Regional Sales Office
Distributor
Whole seller
Retailer
Consumer

Marketing Strategy
Fruita Vital
Market Description
Market of Nestl sugar cane juice

no age specific consumers

will be consumed by everyone
Nestl sugar cane juice is best for all of those customers who
want to enjoy natural sugar cane juice which is hygienically pure
and made under clean and controlled environment using state
of the art machinery unlike the unhygienic juice available in the
market, this product is specially designed for Pakistani
customers.

Organization
Mission
To positively enhance the quality of life of the people of
Pakistan by all that we do through our people, our brands and
products and our CSR (Corporate Social Responsibility)
activities.
Ambition
To be the leading Nutrition, Health and Wellness Company in
Pakistan.
Promotion through
Advertisment
Promotion through
Advertisment
Action Programs
The product will be launched at the start of
the year in January 2012.
January: Effective Distribution channels will be
described.
February: Substantial advertisement will be carried
out.
March: Online advertisement and social media
marketing will be introduced.
April: We plan to achieve over million sales by the
end of this month.
May: We will be launching Fresh Coconut water with
same brand name.
June: Both of these products will feature in heavy
advertisement


Budgets

Break-Even Analysis