Group Members

• Syed Owais Ali (SP07-BB-0135)

• Abdul Rab (SP07-BB-0005)
• M. Moeez Siddiqui (SP07-BB-0106)
• Nabeel Hussain (SP07-BB-0124)
• Shabih-ul-Hassan (SP07-BB-0165)

Present To:
Respected Sir,
Farhan Bukhari.
 Agenda
• Telenor Introduction
• Pakistan a big Opportunity
• Telenor in Pakistani Market
• Telenor Competitors
• Telenor Services in Pakistan
• Telenor Present Position
• Telenor Future Strategies
• Conclusion
Telenor is emerging as one of the fastest growing providers of
mobile communications services worldwide.
Telenor is organised into three business areas;
Mobile operations covering 12 countries, and Fixed-line and
Broadcast services covering the Nordic region.
The Telenor Group
• More than 129 million mobile subscriptions worldwide
• Strong position in the growing Scandinavian market for
broadband services
• Largest provider of television and broadcast services in the
Nordic region
• Revenues 2006: NOK 91.1 billion
• Workforce: 33 500 man-years
• Listed on the Oslo Stock Exchange
For over 150 years, telecommunications has played a vital part in
the development of modern Norwegian society. As the incumbent
provider, Telenor has been the driving force in the development
of a highly sophisticated home market and is now one of the
largest mobile operators worldwide.
Telenor brand names in past years
 Pakistan – A great opportunity for
Telenor

• Population: 154 million

• Population per sq KM: 193
• Population in urban areas: 38.8%
• GDP per head: 2,210 (US$ PPP)
• Real GDP growth : 6.3%
Telenor Pakistan is a Pakistani GSM cellular service
provider, and is a subsidiary of Telenor, Norway.

Telenor acquired the license for providing GSM services

in Pakistan in April 2004, and had launched its services
commercially in Islamabad, Rawalpindi and Karachi on
March 15, 2005 and on March 23, 2005 Telenor started
its services in Lahore, Faisalabad and Hyderabad.
Telenor has its Corporate headquarters in Islamabad,
with regional offices in Karachi and Lahore. On January
28, 2005, Telenor established its first call centre in
Lahore.
Operations:

Coverage

Telenor covers a total of coverage area is more than 1100 cities,

towns and highways throughout Pakistan, making it the 3rd
largest GSM service provider in Pakistan with a subscriber
base of 12.57 million as of September 2007. It is also the
largest GPRS/EDGE service provider in Pakistan. Telenor has
a strategic alliance with Nokia Siemens Networks for
expansion in Pakistan.

Dial codes

Telenor currently has four dialing codes, 0343, 0344, 0345 and
0346
 Critical success factors

– Time to market
– Efficient operation
– Standardized solutions
– Quality
 These are the factors which are necessary for a company for
Building a Greenfield
Procurement Legal and tax issues
Network infrastructure Quality assurance
IT and billing solutions Competitive situation
Sales and marketing plans PR and communication
Business plans and financing

Customer
Distribution strategy and icon
Office facility management Site acquaintance and roll-out plans
Organization and recruitment Regulatory issues and strategies
Long distance and international license Company strategy and branding
Business scoping, work flow analysis Operation and maintenance
Telenor was the fastest growing company, 45% of their
current subscribers (5.35 million) were gained this year.
No doubt that Telenor has emerged as a strong
contender. It took a small lead over Warid in March and
has been able to maintain it.
The rate of growth for Ufone has been impressive as well.
It gained 5.32 million of the approx 20 million new
subscribers in first 8 months of this year in
Pakistan. Paktel has been barely able to reverse the
negative trend of subscriber losses.
Here’s the month-to-month change analysis of a market:
 Smart Services

•Aik Paisa SMS •IVR Music Mantra

•Basic Services •International Direct Dialing
•Bubble Message •Islamic Portal
•Bollywood Downloads •Info Junction
•Content Gifting & Download Service •Missed Call Alerts
•Contact Backup •MIG33
•Cricket Companion •MMS
•Careline •PicShare
•Content Download •Poll
•Content Download IVR - 1704 •Smart Share
•Cell Info Display •SMS Timer
•Dynamic Sim Menu •Smart Tunes
•d-calendar •Song Dedication Service
•Ezetop •Sports Portal
•Easyload •Telenor Web Self Service
•EDGE •Telenor Info Services
•GPRS / WAP Portal •Telenor Mobile TV
•Handset Settings •Telenor Friends
•International SMS •Tele Kissan 700
•Djuice Tool Box •Voice Mail
•IIFA Awards •Web 2 SMS
•International MMS •7775 Akhbaar Service
Telenor is emerging as one of the fastest growing providers of
mobile communications services worldwide.
Telenor is organised into three business areas; Mobile operations
covering 12 countries, and Fixed-line and Broadcast services
covering the Nordic region
Telenor acquired the license for providing GSM services in Pakistan
in April 2004, and had launched its services commercially in
Islamabad, Rawalpindi and Karachi on March 15, 2005
Telenor covers a total of coverage area is more than 1100 cities,
towns and highways throughout the Pakistan.
Pakistan making it the 3rd largest GSM service provider in Pakistan
with a subscriber base of 12.57 million as of September 2007
Critical success factors are – Time to market– Efficient operation–
Standardized solution– Quality
The factors which are necessary for a company for Building a
Greenfield and Customers.
Telenor was the fastest growing company, 45% of their current
subscribers (5.35 million) were gained this year.
Ufone gained 5.32 million of the approx 20 million new subscribers
in first 8 months of this year
Paktel has been barely able to reverse the negative trend of
subscriber losses
Telenor provides smart services like Easyload, PicShare, Smart
Share, Smart Tunes, Telenor Mobile TV, Voice Mail, MMS e.t.c