E-Commerce

Indias leading Online Shopping with 12,572 alexa ranking in India

Started in 2013 with the aim to build a wall of change in Indian e-commerce
and customer relation with shopping
Most frequently used online app in India in 2013
India's retail market is estimated at $470 billion in 2011 and is expected to
grow to $675 Bn by 2016 and $850 Bn by 2020, estimated CAGR of
7%.. According to Forrester, the e-commerce market in India is set to grow the
fastest within the Asia-Pacific Region at a CAGR of over 57% between 2012
16

Overview
E-commerce System work model
Ecommerce market-Indian Overview
India's e-commerce market was worth about $2.5 billion in 2009, it
went up to $6.3 billion in 2011 and to $14 billion in 2012, $16 billion
which is estimated to reach Rs 1,07,800 crores (US$ 24 billion) by
the year 2015

Registering a y-o-y (Year-on-Year) growth of over 34% in the year
2013, e-Commerce market is set course for a bright future in India .

Currently, the market is dominated by the online travel and retail
segments followed by financial services, digital downloads, amongst
others

Factors such as a huge presence of internet users coupled with a
continual increase in purchasing power of the Indian population is
mainly boosting the market

Ecommerce market size and split
E-Commerce market size and
Growth(2013)-India
E-commerce market split-2013
E-commerce Market In India: Overview


Commanding, a market share of about ,
the online travel segment drives the e-
Commerce market

Mainly comprises of g car rentals,
Online Travel Agents, OTS Airlines as
well as hotels and travel information
sites.

Indian Railways is among the most
visited sites in India with over 12 million
unique visitors a month with 128%
growth.

Segment Size (US$ Mn)2

% Reach : Top Travel Sites
Travel visitation has an overall reach
of close to 40% worldwide and has
grown over 12% Y-o-Y (Year on Year)
Market size
Rs 44,907 crore.
Y-o-Y Growth
33%
Online Travel :Biggest
segment of e-commerce
ONLINE TRAVEL : Customers buy
tickets, book hotels and purchase tour
packages online. The ticketing services
can be for airlines, railways or buses

E-Tailing
E-TAILING : Online sale of products such
as books, mobile handsets, mobile
accessories, electronics and home and
kitchen appliances among other.

FASTEST GROWING SEGMENT : The
online retail/E-Tailing industry clocked
revenues of US$ 1,292 Mn in 2012,
growing at 68%, a rate faster than any
other Ecommerce segments

Players that emerged as category leaders
were those that were able to penetrate their
target market deeply to offer a large range
of products by spreading their operations
beyond the top cities.

e-Commerce Transactions in India
Direct debit or Netbanking is the most popular format of the payment
Travel controls the majority of dollars and transactions in the market, driven
largely
by IRCTC
COD/Cash payments are more popular in the retail category
Trends: Rise of EMI and Wallets
With increasing order values, we are seeing an uptick of EMI payments.

3rd party wallets albeit a new phenomenon, have a strong value proposition and
will be quick to become popular similar to China
TRENDS
1. Mobile shopping infrastructure is improving
smartphones, connectivity, mobile websites
and apps
2. People are becoming more comfortable in
ordering higher priced items online
1. 35% of online GMV in 2016 will be influenced by
women
2. Key factor in this growth is increasing supply of
women specific categories e.g. jewellery, lingerie,
motherhood products
Trends graph
Young India will become dominant presence in e-Commerce
Young Indians (19-24yrs) are more comfortable with
online services e.g. FB and thus could potentially add upto
40M new shoppers in next 3 years if we just take the
Facebook users
Top 3 e-commerce states
Delhi-NCR
Karnataka
Maharashtra

Large states with very little ecommerce
presence:
Bihar
Uttrakhand
Chhatisgarh

Top 10 cities:
1. Delhi
2. Bangalore
3. Mumbai
4. Pune
5. Hyderabad

Central & North-Eastern India appears to have low adoption of e-commerce
6. Chennai
7. Kolkata
8. Ahmedabad
9. Jaipur
10. Panaji
E-Commerce Friendly States
Categorical e-commerce transactions
Purchase-Sales
Growth in Indian E-commerce
Growth in India