* Advertisement and Sales

Promotion of Pepsico
in Lucknow *
SUBMITTED BY:
Upashna Mishra
MBA IIIrd Sem.
Roll No.1036370043
INTRODUCTION
PEPSI COLA was in India from 1956-61
and left the country, as its products
were not acceptable by the Indian
customers. But recently in 1990 it re-
entered the Indian market, where by
PEPSI FOODS LIMITED was entered into
a joint venture with PEPSI
INTERNATIONAL, TATA and VOLTAS.
OBJECTIVE OF THE STUDY
To know and compare the merchandising of
Pepsi and Cock in retail outlets.
To know the promotional activities of sales
promotion, advertising and public relations.
To know the strategy of Pepsi and its
competitors regarding the Marketing Mix.
To know the problems of retailers regarding
the trade schemes and consumer offers.
To identify the retailers opinion towards Pepsi
products.
To know the problems of retailers and to offer
the suggestion for improving in sales.
SCOPE OF THE STUDY
There is lot of scope for the further study in
the project. Further study can be done in the
following ways.
We can make a study on Pepsi and Cock
companies efficiency in their promotion
activities.
The same study can be conducted in other
areas under bottling unit to generalize the
finding for entire area under it
.
There is chance to know whether the Pepsi and
Cock are doing the right thing regarding the
sales promotion, product quality, discounts
and advertising.
Research Methodology

LIMITATIONS OF THE STUDY
The present study is subject to the following limitations:
The sample size is not universal , some part of other
cities remained uncovered
Unavailability of some information due of lack of
awareness of retailers
Time and expenses were major constraints
The study of the soft drink industry which is known to
be seasonally fluctuating on e percent study does not
take into account seasonal fluctuations. The results may
not suit for all the seasons
Personal basis may be existing as the dealer of varied
nature elicits the information

DATA ANALYSIS & INTERPRETATION
Pepsi & Coke Brands Available In
Various Markets:

INERPRETATION: In my survey of 75 retail outlets in 6 areas, from
the above data I found the brand availability of pepsi is more then
compared to coke.
Top brands of Pepsico Available in
Rajajipuram Market, Lucknow:
No. of Bottles in Percentage
Sold Per Day in Various
Markets:
Pepsi & Coke Brands Available In
Various Markets:
CONCLUSION

SUGGESTIONS