A SIT Presentation On

Submitted By - Suhail khan gauri

Final Year - IT
Roll No- 10EAIIT110
Search Engine Optimization
Search Engine: An internet-based tool that searches an index of documents
for a particular term, phrase or text specified by the user. Commonly used to
refer to larger web-based search engines that search through billions of
pages on the internet.

SEO is the process of improving the volume and quality of traffic to a website
from search engines via organic or algorithmic search results for target
keywords. SEO can also target different kinds of searches, including : -
Image Search
Local Search
Industry-specific vertical search engines
SEO is the art/science of getting a webpage ranked highly on the major
search engines.
Natural Search, Organic Ranking, Organic Search or SEO all are
same.
SEO considers how search algorithms work and what people search for.
Another technique known as Black Hat SEO or Spam Indexing

SEO Objective














The objective of SEO is to increase a websites traffic counts, and ultimately
conversions, by ranking very high in the results of searches for the keywords
in the search query.

SEO is to make the sites content worthy of higher search engine ranking by
being more relevant and competent than the competitions.

Search Engine Optimization Process
Contd......
How SEO Works?

Contd.
Contd......
Coverage in SEO
On Page Factors: -

Keyword Analysis
Site Mechanics
Content Mechanics
Inbound and Outbound Linking

Contd......
Off Page Factors:

Link Building
Content Generation
Social Networking

SEO: Advantages & Disadvantages

Advantages of SEO Disadvantages of SEO

Very little recurring fees Too many website visitors
Long term ROI Too many website leads/sales
High ranking of websites
Better conversions