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tourism – an experience
from an “outsiders”
point of view
BBLF 11.11.2009 Hotel Hilton Sofia
Gregor Knoll
Introduction: Leisure
tourism
Benchmark Analysis - Comparison
BG Other
Ski Rila, Pirin, Austria
Rhodopi
Sea Cerno More Spain
Golf Sofia, Sea, Ireland
Mountains
Points of comparison:
- Ski: naturally vs externally driven development
- More: Totalitarian to transition economy
- Golf: Exponential economic growth
Market intelligence –
availability of data
Survey results: To pay more attention and to care about the small
resorts;
To stop the constructions;
To pay more attention to the rural tourism;
To stop the pollution;
To have more advertisments for the Bulgarian
To assure more silence and resorts (big and small);
calmness;
The staff to be more friendly;
To improve the hygiene;
To have more possibilities for children
To improve the development of the
entertainments;
tourism;
But:
- Projects on hold
Gregor Knoll
gk@wst.dk
wst.dk