Presented by

Ummey Habiba Hena ID# 11102117

Afroza Akter ID# 11102069
Sifat Al Jarin ID# 11102112
Importance of Communication
Communication is important to business
Communication is vital to every part of business
Business needs good communicators
By improving our communication ability we improve our chances for
success.

Main categories of business communication
There are three categories in business communication. They are:
Internal operational communication
External operational communication
Personal communication

Main categories of business communication Contd.

. All the communication that occurs in conducting work within a
business is internal operational communication. For example to
manufacture products, provide a service, or sell goods.

. The work related communicating that a business does with people and
groups out side the business is external operational communication
.For example- writing messages and advertising.

. Personal communication means non business related exchanges of
information and feelings among people.


Communication networks in the business organization

Two types of networks are discussed here-
One is the formal network
Another is informal network
The formal network is consists of the official and more stable lines of
communication
The informal is consisting largely of personal communication, is highly
complex and ever changing.
Contexts for Communication
1. Achievement of particular goals
2. Contexts
Business communication always takes place within certain
contexts-
a. Business-economic climate - example if the countrys economy
or a particular industry is flourishing a communicators message and
the recipient's response may well be different than they would be in
an economic slum.
b. Customs in the surrounding culture
c. Language, values- Language and values are trickle down into
daily acts of communication.
Contexts for Communication Contd.
Historical timing of the communication - The particular
historical context of their communication can also be a factor.
Consider how the terrorist attacks of 9/11 brought to the fore language
about religion, war, and patriotism.
Relationship of the communicator -

The relationship of the communications also forms an important context
for communication. All future messages between peoples will need to
take the relationship into account.
Contexts for Communication Contd.

Particular Contexts:
a. Organizational- we have discussed the type and
cultures of the organization.
b. Professional how can we speak differently and tend
to focus on different things.
c. Personal success and failures, financial ups and
down, physical environment all can affect a particular
communication.


The Process of Communication
The process of initiating a communication act have six
basic stages
1. Sensing a need for communication
Believing that some form of communication will help to achieve the
desired state.
2. Defining the situation
Create successful message or plan a communication event through a well
informed sense of the situation.
3. Considering possible communication strategies
Think about and research the potential audience , goals, relationship with
audience and contexts
The Process of Communication Contd.
4. Selecting a course of action
Consider the potential costs and benefits of different options and select
the optimum one.

5. Composing the Message
Plan strategy for discussing solution with audience. Present message
orally or write out the whole message.

6. Sending the Message
Deliver the message to the recipient in a particular channel (phone call &
email) that ensures the message delivery.
The Process of Communication Contd.
The recipient of the message will go through some
basic stages

a. Receiving the message
b. Interpreting the message
c. Deciding on a response
d. Replying to the message


Business communication as Problem Solving
A problem in business- a gap between where we are
now and where we want to be

Two types of problems-
a. Well defined
b. ill defined

We need to draw our own powers of interpretation and
decision making to succeed with the human
communication partners.

Communication process reveals some basic
truths
Meanings Is in the Mind, and two minds are Alike

No experience comes toes unmediated by our own filters

the process of understanding and solving a
communication

It is actually quite an accomplishment for communication
successfully.
The symbols for communicating Are impact and
Are our Best communicating
The language we use has dependable, stable meanings
There is no intrinsic relationship between any symbols,
including words
If enough people agree that a word will have a certain
meaning


Communication Is about Information and
Relationship
the point of communicating is solely to transfer
information
getting important in formation from one place another is
critical
communication involves human relations
words and other symbols have the power to achieve positive
or negative effects
An obligation to avoid deception to enable people to make
information decisions.
Thank You All