Perceptual analysis of personality

Group 8
Aditi Nagpal
Aniket Khare
Arun Pandit
Saumya Saxena


Personality profiling of the youth
Segmentation criteria
Extrovert
Career / Success
oriented
Methodology- Analysis of Facebook profile
Personality profiling grid
High Low
High Influencers Care free

Low Devout to work

Low-Profile
individuals
Career / Success oriented
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A brief introduction of segments
INFLUENCERS highly career
oriented in terms of chasing their
dreams , they are very much
bothered about what the society
thinks of them and always want to
carve a pleasant image in front of
everybody. Also fun-loving. Can be
called an ATTENTION SEEKERS
as well.

DEVOUTS TO WORK-These people
maintain a very low online presence
,will not get many people to hear
them but are extremely ambitious in
their pursuits. Such people normally
make up first generation
entrepreneurs who learn the traits of
the work gradually and then try to
open up around them.
CARE-FREE: This is the class who
are a fanatic in maintaining their
online presence and are not too
much career oriented .They have got
their times easy with parents
providing for stability (career) and
money and want to openly flaunt
their belongings or gossip to their
online friends.
LOW-PROFILE Not much online
presence and neither much career
orientedness. The ones who are
extremely satisfied with the ways
their lives are and will thus not make
any effort to improve it. Analysers
INSIGHTS
Influencers


Devout to work
Care Free



Low Profile
A brief introduction of segments
INFLUENCERS highly career
oriented in terms of chasing their
dreams , they are very much
bothered about what the society
thinks of them and always want to
carve a pleasant image in front of
everybody. Also fun-loving. Can be
called an ATTENTION SEEKERS
as well.

DEVOUTS TO WORK-These people
maintain a very low online presence
,will not get many people to hear
them but are extremely ambitious in
their pursuits. Such people normally
make up first generation
entrepreneurs who learn the traits of
the work gradually and then try to
open up around them.
CARE-FREE: This is the class who
are a fanatic in maintaining their
online presence and are not too
much career oriented .They have got
their times easy with parents
providing for stability (career) and
money and want to openly flaunt
their belongings or gossip to their
online friends.
LOW-PROFILE Not much online
presence and neither much career
orientedness. The ones who are
extremely satisfied with the ways
their lives are and will thus not make
any effort to improve it. Analysers
INSIGHTS