Presentation on

BBA in Amity
University
What is BBA?
The bachelor of business administration is a
bachelors degree in commerce and business
administration.
Why BBA?
Bachelor of Business administration
Designed to cater managerial requirements.
Live projects and training at the industry
completes theoretical knowledge.

Objectives of the program
Possess the systematic knowledge, critical
analysis skills, and managerial ability.
Ethical responsibility for sustainable
development.
Social and environmental concerns.
Develop life long learning skills.
Makes students ready to pursue PG.
BBA at Amity
Offers a balanced education with tools,
knowledge and experience.
Personal access to professors, individual
academic advice, career assistance.
Entertaining social events.
Recognized internationally.
Good placement opportunities.
Scope
Aim at developing a students managerial
skills, intellectual ability.
Assist the students in developing leadership
qualities.
Eligibility
Passed 10 + 2 or equivalent exam from a
recognized board.
Two categories : Sponsored and non
sponsored.
60% or above in 12
th
for non sponsored.
Less than 60%, student will get admission
under sponsored category.
Subjects
1
st
semester Behavioral science -1
To improve understanding of the situations.
To know how to talk to people.
To be dynamic.
Systematic analysis of human behavior.

Business Environment
Internal and external factors that influence a
companys operating situation.
Understanding the clients and suppliers,
competition, owners etc.

Business mathematics
Record and manage business operations.
Used in accounting, stock management,
marketing, sales etc.
Elementary arithmetic, algebra, stats,
probability.

Computers in management
Understanding the use of computers in
management profession.
Makes work easy.
How to develop software.
The use of hardware.
SDLC
English
General language.
Improve way of speaking and understanding.
Paraphrasing.

Financial accounting
Balance sheets, profit and loss accounts.
Preparation of financial statements.
Decision making.
Capital maintenance.

Management foundations
Understanding the basic needs of
management.
What constitutes management.
Different types and levels of management.
Micro Economics.
Studies behavior of individuals.
Examines behaviors affecting supply and
demand.
Determine prices, quantity supplied, quantity
demanded.
Polity and society
Understand politics.
Business ethics and society.
Various levels of government.
Business and government.

German
Foreign language compulsory
5 available.
Basics of German language.
2
nd
semester Analysis and design of business
systems
How are various systems designed in the
business.
Analyzing the requirements and systems.
Behavioral science 2
Perception, stereotyping etc.
Developing group dynamics.
Understanding the importance of situations
Business stats
Representing data in the form of graphs and
other instruments for decision making.
Large population can be covered.
Formulae makes it easy to calculate.
Environmental studies
Studying the atmosphere of the business.
What environmental factors affect the
operation of business.
Human interaction with the environment.
Financial accounting 2
cost accounting internal reports for decision
making.
Understanding accounting principles.
Macro economics.
Studies large population.
Developed and developing country view.
Economic growth
Demand model
Supply model
Organizational behavior
Study of behavior in organizations.
3 levels micro, meso (groups) and macro
Understanding the psyche of employees


Semester 3 behavioral science 3
Interpersonal communication.
Script analysis
Conflicts.
Business law
Understanding the laws governing businesses.
Contracts and agreements.
Conditions.
Warranties.
Cost and management accounting
Analyzing various courses of action
Advise on the most appropriate course of
action.
Internal reporting system for an organization.
Management accounting is designed for
managers.
To provide them with the basis to make
business decisions.
Financial management 1
Efficient and effective management of money.
Associated with the top management.
Planning and control of finances.
Management information System
Information that organizations require to
manage themselves.
Computer systems used for managing.
Hardware, software, data, procedures, people.
Basically how individuals or groups evaluate
and design systems for better decision
making.
Marketing management 1
How to place products in the market.
Methods of selling.
Ways of competing with others.
Managing the supply and demand of
products.
Operations research
Analytical methods that help in better
decision making.
Sub field of maths.
Helps in network optimization, floorplanning,
project planning.
Arrives at optimal solutions to complex
problems.
Semester 4 Analytical decision making
Helpful when organization does not have
much information.
Gathers information and skills form others and
makes decisions.
E commerce
Buying and selling of products over the
internet.
Draws on technologies such as mobile
commerce, internet marketing etc.
Generally sales aspect of business.
Behavioral science 4
Team building
Importance of working together.
Class tasks given to improve understanding.
Financial management 2
How to raise the capital, how to allocate it.
Long term and short term budgeting.
Deals with dividend policies of shareholders.
Human Resource Management
Deals with personnel of the organization.
Determines the number of employees
required.
Right person for the right job.
Helps in maintaining a balance between jobs
available and unemployment.
Research Methodology and report preparation
Methods of doing a research.
Data collection techniques
How to design questionnaires
Report writing
Correlation and regression techniques.


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