Music In The Mass Media

Radio
Historical Development
Basic Theory of Electromagnetism by British
Scientist James C. Maxwell (1864)
Italian Inventor Guglielmo develops first radio
(1865)
First commercially licensed station (KDNA) goes on
the air in Pittsburgh, PA (1920)
Federal Communications Commission (FCC) is set
up by the Federal Communications Act (1934)
FCC authorizes commercial FM stations (1941)
Radio
Types of Stations
AM/FM
FCC Approval
Audience Identification/Market Research
Demography
Research Methods
Trade Charts
Data Interpretation
Spectrum Formats
How Commercial Radio Works
Operations
Personnel
Economics
Programming
Program Content
Networks and Syndication
Satellite Delivered Formats

Television (History)
First Television Broadcast Available in London (1936)
AFM bans live music on TV, Variety Shows develop (1940s)
Public Broadcasting System debuts (1960s)
Coca-Cola commercial makes the ad song Id Like To Teach
The World To Sing in to worldwide hit, late TV night slots
for music become popular, Soul Train debuts and is
syndicated (1970s)
Syndication
MTV, VH1, CMT, BET, Pepsi, Viacom (1980s)
MTV spreads programming and cultural influence, moves
past video (The Real World, Beavis and Butthead) (1990s)
Television
Production of a TV Music Special
Theme Songs
Background and Foreground Spotlights
Singers/Actors
Commercials
Evolution and Influence of TV in Music
Industry

Music Videos
Short-Form Videos
Production Budget
3 Phases
Pre Production Phase
On The Soundstage
Post-Production Phase
Music In Advertising
Influences on Style
Jobs
Music Uses
Spots
Budgets
Station Logos
The Agency Role
Spot Production
Writing Copy
Scoring Music
Production Companies
Commercial Beds
Neutral Tracks
Artists and Fees
Above-The-Line (Creative Fees)
Below-The-Line (Logistical Expenses)

Production Sequence
Creative Director
Storyboard
Budget
House Producer
Cattle Call
Music
Final Stages

Film Scoring/Composing
Spotting The Film
Scene Break Downs
Composition
Recording To Film
Final Mix
Careers In TV/Film
Composers
Music Supervisor
Copyist
Orchestra Musicians
Music Editors
Society of Motion Picture and Television
Engineers
References
All content in this lecture is created by Henri
Benard and various referenced websites
contained within the slides. This information is
intended only for use by students enrolled in
MUC110 at Mesa Community College. No
unauthorized use shall be granted.
Henri Benard 2014