Efforts by:-

From Royal


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PRODUCT
Our product would be offered in
180 ml pack
It will be available in two packs.
The design of the product
would be attractive.
xyz would be that, it will be
offered as a deodorant, with two
fragrances in one bottle.



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PRICE
The deodorant would be introduced in the
market at a price of Rs180.

A margin of 10% would be kept for the wholesalers
and a margin of 25% would be kept for the
retailers.
Our packaging would be attractive and the bottle
would be made of metal.
we would be printing a health tips for keeping skin
healthy on each bottle that we will be produced.
We will also be providing sample deodorants for trial
purpose but that would be done only in selected
stores.
Research Costs Total 378002.00
Communications Costs Total 641250.00
Networking Costs Total 6350.00
Promotions Costs Total 557500.00
Advertising Costs Total 369100.00
Public Relations Costs Total 160000.00
Meal Costs Subtotal 37950.00
List Service Costs Subtotal 77700.00
Audio/Visual Services Subtotal 17870.40
Additional Costs Subtotal 21695.00
ESTIMATED MARKETING GRAND 2267417.40

BUDGET PLAN (in Rs.)
Our product xyz would be launched in
the national market.







It will be available in every place of India. We
will sell our product at retail outlets,
supermarkets, apparel stores.




CHANNELS OF DISTRIBUTION
.
MANUFACTURER WHOLESALER RETAILER CUSTOMER
We are distribute our product more than 180 countries
Our product is available at any store in our country via
supermarkets in the country like Big Bazaar, Spencers, Hyper city.
We are selling our product for Male and Female with different
flavours
Our products are available not only in urban areas but also in
rural areas
Uses
For the purpose of controlling bad smell form bodies
It will reduce your sweat level
It will work more than 48 hrs.
You may feel comfortable when you use this product
it will not harm to your skin and it will protect form
sun set

We offer 48 hours antiperspirant deodorants
for catering to the needs of working professionals,
aged between 20 to 50 years.
Competitors review


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Newspapers
Magazine
Social networking sites
Radio
Television
Internet ( Social Networking Sites)
Brouchers
Bill boards
Promotional Events


our promotion strategy would include promoting
product by providing deodorant in small bottles for
trial purpose (only in selected stores).
AROUSING
FRESHNESS IN
YOUR WORK LIFE





In case the product fails in the market , then we
would come up with new product that will target
youths. We will reposition our product and some
alteration will be made in its composition. we will
use the fixed facilities that we already have.
Local
State
Country
Global

Over view
XYZ is a deodorant product under a hypothetical start-up Redolence
Pvt. Ltd.
Partnership basis- Partners
G.Sai karthik (Bangalore)
venkateswara Reddy, (Delhi)
Vinod Kumar, (Chennai),
Addanki Ravi, (Mumbai)
Venu Babu, (Kolkata)
Muliki Nagaraju (Nagaland)
Ambati Kalpana (Kerla)
P. Prasanthi, (Goa)
Billa. Prasanthi, (Hyd)
Anusha (patna) ,Peram Sowjanya (pune)
Initial investment is 25 crores



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