Study of Indian

Culture and its

Application in
Fashion Industry !!
We extend our sincere and heartfelt thanks to our
esteemed guide Mrs. Preeti Gadhavi for providing us
with the right guidance.

Mr. Abhinav Meena
Ms. Almas Zehra
Ms. Mohini
Ms. Shubhangi Adiwan
Ms. Vaishali Singh





Gujarat

Gujarat gets its name from Gujjar Rashtra, the land of the
Gujjars a migrant tribe who came to India in the wake of
invading huns in 5
th
century.
The history of Gujarat dates back to 2000 B.C.
It is also believed that Lord Krishna left Mathura to settle
on the west coast of Saurashtra at Dwarka. The state saw
various kingdoms like Mauryas, Guptas, Pratiharas etc, but
it was under the regime of Chalukyas (Solanki) Gujarat
witnesses progress and prosperity.
The Gujaratis are renowned for their business acumen,
sharpened through centuries of maritime trade and
commerce and an inherent ability to do business.





Costumes
The commonest type of dress worn by males in
rural areas consists of cotton drawers called
`chorno` and a short `kediyu` or `angarakhu`
covering the upper part of the body. Most of the
people especially agriculturists still continue to put
on the typical head dress, thickly folded `phento`
or turban.

Women in villages put on `chaniyo` the coloured
petticoat often embroidered with `abhala` or glass
pieces, a similarly embroidered blouse or bodice
called as `choli` or `polku` along with `odhani`, a
coloured piece of coarse cloth covering the body
and the head. Elderly males of higher classes put
on `dhoti` (waistcloth) and `kafani` or `peharan`
(shirt).

PEPLUM DRESS






The peplum has found an Indian connection....derived
from our very own Gujarati kediyus..these small skirts
are for sure dating back to centuries...!!
Peplum was big on the runway two years ago, but its
shapes still confounds most of us. It can either look
feminine and strong or bulky and misguided, depending
on how its carried off.
The Catwalk loves it, Bollywood loves it, High-street
loves it.

Peplum, a flared or circular ruffle attached to the
waist of a bodice, first became popular in the 1940s.

It then showed up in a big way in the 1980s, when we
confess to paying it very little attention, and
disappeared again before exploding on the scene once
more this time it was hard-to-ignore fashion a
couple of years ago.

Since then peplum has taken on the most skeptical
among us and has been seen quite literally everywhere,
from European catwalks to our own red carpet.
And while many thought of it as a passing fad to start,
it was when our very own designer fraternity took
to it that it began to hit the centre stage more
often. Sailex and Atsu blew us away with their
polished tailoring and vibrant prints


while Gauri and Nainika went the architectural route
with peplum.
Sabyasachi, Tarun Tahiliani, Anamika Khanna, Anuj
Modi theyve all served up peplum with an Indian
twist, using fabulous textiles from around the country
to give their pieces a unique feel.

Western Designer like Christian Dior, Stella McCartney,
Alexander McQueen.
From the red carpet to the high street is a short
and thankfully affordable leap; Zara, Vero Moda,
Jabong, and Koovs now all have fun pieces in peplum
for on-trend women everywhere. Because of its
versatility, the style seems set to stay on the scene a
while: what changes are interpretations, with short
skirts, fitted dresses and structured tops on shelves in
summer while peplum jackets hit the scene in fall.
Clearly the combination of flattering and elegant is
hard to resist, so we think its time you injected a bit of
peplum into your style arsenal.



THANK YOU
for your attention