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Stephen E.

Lucas
C H A P T E R
McGraw-Hill 2007 Stephen E. Lucas. All rights reserved.
9
Beginning and Ending
the Speech
Slide 2
McGraw-Hill 2007 Stephen E. Lucas. All rights reserved.
The Introduction
Get attention and interest
Reveal the topic
Establish credibility and goodwill
Preview the body of the speech

Slide 3
McGraw-Hill 2007 Stephen E. Lucas. All rights reserved.
Methods of
Gaining Attention
Relate your topic to the audience
State the importance of your topic
Startle the audience
Arouse the curiosity of the audience
Question the audience
Begin with a quotation
Tell a story
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McGraw-Hill 2007 Stephen E. Lucas. All rights reserved.
Credibility
The audiences perception of whether
a speaker is qualified to speak on a
given topic.
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McGraw-Hill 2007 Stephen E. Lucas. All rights reserved.
Goodwill
The audiences perception of whether
the speaker has the best interests of
the audience in mind.
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McGraw-Hill 2007 Stephen E. Lucas. All rights reserved.
Rhetorical Question
A question that the audience answers
mentally rather than out loud.
Slide 7
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Preview Statement
A statement in the introduction of a
speech that identifies the main points
to be discussed in the body of the
speech.
Slide 8
McGraw-Hill 2007 Stephen E. Lucas. All rights reserved.
Tips for Preparing the
Introduction
Be concise: Usually no more than
10-20 percent of the total speech
Look for possible introductory
materials as you do your research
Be creative in devising your
introduction
Slide 9
McGraw-Hill 2007 Stephen E. Lucas. All rights reserved.
Finalize the exact wording of your
introduction after you have finished
preparing the body of the speech
Work out the content and delivery
of your introduction in detail
Tips for Preparing the
Introduction
Slide 10
McGraw-Hill 2007 Stephen E. Lucas. All rights reserved.
The Conclusion
Signal the end of the speech
Reinforce the central idea
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McGraw-Hill 2007 Stephen E. Lucas. All rights reserved.
Crescendo Ending
A conclusion in which the speech
builds to a zenith of power and
intensity.
Slide 12
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Dissolve Ending
A conclusion that generates emotional
appeal by fading step by step to a
dramatic final statement.
Slide 13
McGraw-Hill 2007 Stephen E. Lucas. All rights reserved.
Methods of Reinforcing the
Central Idea
Summarize your speech
End with a quotation
Make a dramatic statement
Refer to the Introduction
Slide 14
McGraw-Hill 2007 Stephen E. Lucas. All rights reserved.
Tips for Preparing the
Conclusion
Look for possible concluding
materials as you do your research
Conclude with a bang, not a whimper
Be brief: Usually no more than 5-10
percent of the total speech
Work out the content and delivery of
your conclusion in detail
Slide 15
McGraw-Hill 2007 Stephen E. Lucas. All rights reserved.