Wel

Name ID
Md.Saddam Hossain 2011010000375
Md.Shahidul Islam 2011010000379
Anthony 2011110000063
Success and Responsibility Go Together
Contents
Introduction
About BATB
Mission, Vision, Values
Strategy
Product
Relation with Environment & Human body
CSR activities
Profitability
Competitors
Reward from CSR activities
Benefits From CSR activities
Recommendation
Introduction
British American Tobacco Bangladesh is one of the biggest multinational
Companies in Bangladesh.

It is a public limited registered company.
It produced international high and premium quality brand to dominate
the market.
Started operation in Calcutta as Imperial Leaf Tobacco Company in 1910.
Headquarter : The Global House, London,United Kingdom
During partition of India-Pakistan, they are came into
Indian Tobacco Company & Pakistan Tobacco Company
(1949).
After independence of Bangladesh It was incorporated on
2nd February 1972 as Bangladesh Tobacco company Ltd.
Again it changed in 1998 as British American Tobacco
Bangladesh still now.
Introduct
ion
Peoples involvement:
BATBD employees 1119 people in Bangladesh
They have 50,000 farmers, distributors and local suppliers
indirectly
Business contracts with 34,000 registered farmers who
produce quality product.
Major
Strategic
Approach:
Low value, High
volume.

Target
Customers:
Premium
segment to low
segment.
Contribution:
largest private tax payer in Bangladesh
In 2012,they contributed TK 66.98 billion in from
of supplementary duty, VAT and others taxes.
Annual Report of 2012
They believe that by being the worlds best at satisfying
consumer moments, Theyll become the leader in
Tobacco industry. Consumers are at the core of
everything they do and their success depends on
addressing consumer evolving concerns, needs and
behaviors.

Delivering their commitments to society
As society changes, and peoples priorities and needs
shift, BATBD need to be ready to meet new challenges
and take advantage of new opportunities. BatBd are a
major international business and with this status comes
responsibilities, from being open about the risks of their
products, to supporting rural communities in the
developing world.

Product
The products of British American Tobacco Bangladesh are
divided into four segments for different types of
customers.
When People burn cigarettes it create extra man made Smoke that
cause of air pollution & that is harmful for human health.
The raw materials that BATBD Collect
From farmer. The farmer getting infected
by many diseases to Cultivate Tobacco
crops.
Relation with
Environment
1. Abul khair & Tobacco Company



2. Akij Group & Tobacco Company




3. Sonali Tobacco Products
PROBAHO:
BAT Bangladesh launched 5 new water treatment plants in Kustia and
Manikganj on March 22, 2011.
Probaho initiative has installed 43 plants to remove arsenic and toxic
elements from groundwater.
CSR
Activities
Provide 220,000 liters
pure drinking water to
110,000 people daily.
DEPTO:
BAT Bangladesh has already installed 576 units of Solar Home Systems in four
remote villages.
To fulfill electricity demand of Bangladesh BATB contributing a lot by
providing free solar home system.
CSR
Activities
Now they provide
SHS in 7 villages for
4500 people.(2012)
Afforestation: BATB have contributed more than 4 crore 60 lac saplings to
country afforestation.
Free sapling distribution program since 1980.
Started distributing saplings in Dhaka, 1993.
Distribute 75 million saplings in 2012.
Alternate Fuel: Since 1980 BATB replaced almost 100% Flue Cured Variety
(FCV) from-
Jute stick
Paddy straw
Industrial waste etc.
70 % of FCV Tobacco is grown in Bangladesh at Kustia.
To meet the demand for wood fuel, every year they distribute 25 lac saplings free
of cost in Chittagong.
CSR
Activities
Biodiversity: BATB is following biodiversity corners as well as
providing training to the farmers on that.

Integrated pest management club: BATB established 1
st
IPMC
in 2005 to support the farmers.

Compost pits: Every year BATB target to establish 80 compost
pits in leaf growing areas.
Social contributions for farmers:
Sanitation support-15,000 latrines for
registered farmer.
Monthly health check- registered farmer
receive free treatment.
CSR
Activities
As a mark of national recognition-
a) The company received the Prime Ministers 3rd prize in
1993 for tree plantation.
b) 1st prize both in 1999 and 2003 for tree plantation.
They received several awards both at the National and
Local Government levels in 2011 by distributing four
million saplings.
In 2012 the BAT Bangladesh was awarded the Best
Employer Award in FMCG sector by Bdjobs.com
Reward form CSR
activities
Operational Cost Savings: They are investing in
environmental & energy efficiency.

Enhanced Reputation: Wide range of CSR activities the
brands of BATB often focus to their customers.

Better Relation with Government: BATB has a better
relation with govt. that results in a reduction in red tape.

Learning and Innovation: BATB is giving our country a wide
range of learning opportunities through their innovative ideas.

Benefits Of CSR
Activities
Increase more investment in the Farmer health.
They can also Contribute in the education sector in Rural
area.
BATB can doing green business that will make the company
more efficient as well as better for environment such as
water recycling, Corporate operation without paper.
Increase investment on the other CSR initiatives equally.
Strengthen the afforestation program outside its growing
region.
BATB should publicize the CSR activities more.
Recommen
dation
Thank You All.