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FP will seek to serve both domestic and international customers. Changing age profile Increase in Income Social Changes Life style factors Availability of Organized Retail outlets Primary Market Kids - Fond of Fruit Juice (fond of mango, strawberry) Teens - experimental and more buying power Working People Housewives Elderly people Secondary market Travel industry Airlines, Railways and Local transport systems.
FP will seek to serve both domestic and international customers. Changing age profile Increase in Income Social Changes Life style factors Availability of Organized Retail outlets Primary Market Kids - Fond of Fruit Juice (fond of mango, strawberry) Teens - experimental and more buying power Working People Housewives Elderly people Secondary market Travel industry Airlines, Railways and Local transport systems.
FP will seek to serve both domestic and international customers. Changing age profile Increase in Income Social Changes Life style factors Availability of Organized Retail outlets Primary Market Kids - Fond of Fruit Juice (fond of mango, strawberry) Teens - experimental and more buying power Working People Housewives Elderly people Secondary market Travel industry Airlines, Railways and Local transport systems.
monitoring and constant encouragement throughout the course of this thesis.
We even would like to thank our colleagues for the co-operation given by them. Parth Badani - 103 Siddhi Gor - 111 Jay Gujarati - 112 Avni Shah - 142 Hiral Shah - 143 Saumil Shah - 148 Alcoholic Drinks Beer Spirits Wine Soft Drinks Bottled Water Carbonated Drinks Juices Sports Energy Drinks Growth of fruit drink market
Inhome consumption of fruit drinks
Mango based drinks industry.
Sales Production
Advanced technology and the instrumentation
Environment-friendly company
Headquarter India currently produces about 50 million tones of fruits, which is about 9% of the worlds production of fruits. Though India has a strong raw material base, it has been unable to tap the potential for processing and value addition in perishables like fruits and vegetables. Only about 2 percent of the fruits and vegetables in India are processed, which is much lower when compared to countries like USA (65 %), Philippines (78%) and China (23)% Factors driving demand for our product Changing age profile
Increase in Income
Social Changes
Life style factors
Availability of Organized Retail outlets Primary Market Kids Fond of Fruit Juice (fond of mango, strawberry) Teens More experimental Youth Experimental and more buying power Working People Housewives Elderly people
Secondary Market Travel Industry Airlines, Railways and Local Transport Systems Recreational Movie Theatres, Malls, Amusement Parks. School, Colleges Hotels, Restaurants, Bars etc. Geographic
By leveraging the benefits of liberalization and integration of the markets of the world, FP will seek to serve both domestic and international customers. Metropolitan Cities, major cities/towns of the states. Density of Area: Urban, Semi-urban, Rural. Climate: Tropical Demographic
Age all age group Gender Both Male and Female Family size - doesnt matter Education - doesnt matter Income middle & hi end consumer Occupation student, working and retired people Nationality/race doesnt matter Language - doesnt matter Psychographic
Behavioural
Benefit sought Product usage rate Brand loyalty Profitability Income status Personality No Lifestyle Yes Value Yes Attitude Yes Real with a market share of 57 % offers to its consumers the largest range of 9 juices that comprise orange, mango, pineapple, mixed fruit, grape, guava, tomato, litchi and cranberry.
Frooti from Parle Agro is the largest distributed fruit drink with 85% market share (Tetra Pack). It reaches more than 10 lakh retail outlets in up to class C towns.
The drink became a hit with successful advertisement campaigns like "Taaza mango, maaza mango and Botal mein aam, maaza hain naam. Marketing Mix Fresh punch is a 100 percent fruit juice which will be produced and marketed by the FP Agro Industries Ltd. Brand Name: FRUIT PUNCH Our Product Variants Green Apple Mango Mania Mixed Fruit Pineapple Orange Kullu (Himachal Pradesh) Hazira and Dahej (Gujarat) As a new comer our pricing strategy will be based on Penetration Pricing Brand awareness through Informative Advertising.
Use of Print Media, Radio Advertisement, Hoardings in Public Spots, Sample Distribution, Organizing Events, TV Commercial etc.
Tie Up with major Cinema halls.
In-film advertising. Social Networking
Creating a community on Facebook Creating a fan page on Facebook
Creating an active account and giving regular updates on product Encouraging suggestions by followers To be a leading producer of fruit drinks based on dedication to nature, corporate and process hygiene, dynamic leadership and commitment to our partners and stakeholders. To be India's premier Fruit Drinks Company, offering nutritious and superior quality tasting drinks to its consumers. By 2016 we aim to achieve 30% of market share, and while doing it we would be the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth. Target of capturing 5% of the market share within a year and 30% by 2016-end
Initially we would be outsourcing the processing of fruits, but after 3 years we would check the feasibility of starting our own processing plant.
R&D Department to be set up by 2014 early, in order to facilitate innovation in existing products.
We would open Satellite Branches in Major Cities to facilitate product training & improve on Market Share.
FP Agro will be undertaking a host of energy conservation measures.