PRESENTATION ON

MARKETING MIX
PRESENTED TO :
S.A.MAHMOOD
PRESENTED BY:
1. ASAD DANISH SIDDIQUI
2. MUHAMMAD FARHAN UDDIN
3. ADNAN A.BARI
4. MASOOD ASLAM
5. IMRAN KHAN
6. FAISAL
7. MUHAMMAD HAMID
Marketing Mix
The Marketing Mix
the management of the 7 Ps:
product
price
place
promotion
people
process
physical evidence
in the right mix to meet customer needs,
profitably (or with perceived value for money)
Product
The development of products or
services to meet customer needs
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first practical
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invented by Laszlo
Jozsef Biro in 1943
Product
Design
Technology
Usefulness
Convenience
Value
Quality
Packaging
Branding
Accessories
Warranties
Product
Price
List Price
Discount
Allowances
Payment Period
Credit terms
making the product or service
available at the right price
Price
Pricing Strategy
Importance of:
knowing the
market
elasticity
keeping an eye
on rivals
Price



The means by which
products and services get
from producer
to consumer and where
they can be accessed by
the consumer
The more places to buy
the product and the
easier it is made to buy it,
the better for the business
(and the consumer)
Place (Distribution)
Place (Distribution)
Retail
Wholesale
Mail Order
Internet
Direct sales
Multi Channel
making the product or service
accessible to customers
Channel of
Distribution
Agent Consumer Retailer Producer Wholesaler
Producer Retailer Customer Wholesaler
Retailer Customer Producer
Producer Customer
Channel 1
Channel 2
Channel 3
Channel 4
Place (Distribution)
Promotion
Advertising
Personal Selling
Sales promotion
Public relation
User trials
Free Gifts
making the customer aware of
the product or services existence
and its benefits to them

Promotion
Strategies
to make the
consumer aware of
the existence of a
product
or service
NOT just advertising

Promotion
Promotion
People
Employees
Management
Culture
Customer
Service
the quality of the customer
service provided and the
attitude and behaviour of staff
People
People represent the business
The image they present can be
important
First contact often human
lasting image they provide to
the customer
Extent of training and
knowledge
of the product/service
concerned
Do staff represent the desired
culture of the business

Process
Especially relevant to
service industries
How are services
consumed?
Procedure,
mechanisms and flow
of activities
the ease of purchasing products
and using services
Process
The manner in which the service is
delivered
Degree of customer contact
Quality control standards
Quality assurance
Payment methods
(degree of convenience)
Queuing systems for customers
Waiting times
Physical Environment
Smart
Run Down
Interface
Comfort
Facilities
adding creditability to intangible
services so that customers are
reassured about their quality
Physical Environment
The environment or atmosphere in
which the service is delivered
Buildings
Furnishings/dcor
Goods associated with the service
e.g. carrier bags, tickets, brochures
All the above can help shape
customers perceptions of the
service
Physical Environment
Bank Interior
Hotel Interior
The marketing manager has to identify the
needs of his or her target market through
marketing research and other investigative
techniques. The manager must understand
customers characteristics and buying habits, for
example. He/she then has to blend the
components of the mix to formulate strategies
and tactics by which those needs can be met.
Conclusion
THANK YOU