Anom Yudha 29112621

Beniardi M. 29112627
Denastri Ramli 29112624
Kiagus Nirwan 29112636
Meiliza 29112639
To be a centre of automotive
design excellence that consistently
delivers innovative solutions for our
customers and the global Toyota
Motor Corporation. That is our
aspiration.
To utilise our unique strengths in Design, Development & Quality to
promote:
1. Local Contribution
2. Regional Contribution
3. Global Contribution
4. Improvement in Toyota's presence through technical activities
The regional environment is the seed of the
industry.
Region industrial/archeological
perspective of civilization and ecology,
historical climate and geopolitics.

1. Physical Structural perspective
2. Ecological structural perspective
3. Management civilization structural perspective

Toyota Production Way (TPW) just in time,
kanban, andon

Toyota corporate culture consists of an agriculture
background craftsmans culture Fusion of
farming culture (future-oriented) and craftsman
culture (high technology and high development
Toyota Natural Cimate DNA has created the crisis control
conciousness culturewhich is shared throughout the
company.

Crisis Gene remains as a story transcending history
moving between the young and old, men and women,
between the levels in the society throuhout the region and
is continually trnsmitted.

Toyota recruits its workers who fit into its corporate
cultural pattern from all over the nation. It has established
systematic education and training facilities and eventually
most of these workers will settle down in the region.





The succesfull management system program has also been taken
abroad.
Toyota corporate culture understood in this intercultural
exchanges relates toJapanns egalitarian consciousness inherent
in itsfarm-village structure and its communication structure. The
features are:
1. individualism is stronger than groupism in the farm-village
culture
2. The gap (distance) consciouness of power fluctuating aand that
authority can be changed is a belief in the farm-village culture.
3. Paternalism though seeming warm, the farm-village culture
knows that is essence is cold.
4. On the outside isthe male principle, on the inside the female
principle and the farm-villlage culture stands on this dualism-
type monism.

The proposal for Toyota corporate cultural isfounded upon a
farm-village cultural structural theory of mind and body as
one system, in other words, a kind-body-type management
monism value equals behavioural system thinking
This Industrial /Archeological perspective of region is the seed of
industry can be reserved into industry can bee the seed of
region. The airport is regional structuralizing and city
development.

The Region must globalize in order to set the background for
companies to globalize. When only considering globalism at the
level of corporate product culture or technological culture, the
regional globalization is not a problem.

However if the corporate culture, regional culture and domestic
culture can not cut the indigeneous type relation, the regional
cultural improvement (Kaizen) and the corporate culture Kaizen
can begin to move together.

The company organization of Chubu International Airport is a
beginning model of a Japanese-type PFI ( Private Financial
Initiative) and consist of five regional business representatives
(Toyota, Chubu, Electricity, Matsuzaka-ya/Dept. Store retailer.)
Point are instrumental :
1. Centering around Nagoya in the Chubu
region , there is an integration of industries
which have their head office there.
2. Especially , the regional feature of craftsman
industries are apparent and leading
representative is Toyota
3. Located in the central part of Japanese Island
4. Regional affiliation are strong however
5. Chance to revitalized Japan

LESSON LEARNED

Toyota can be success for doing diversification
and expansion (in this case : how to construct
Chubu Airport) due to they run the key of
success :
- Understanding of Toyota to see worldwide
- Running the business and culture which
becomes base for management principal