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DIGITAL MARKETING IN BANKING

SECTOR
SUBMITTED BY: AATIF MOHAMMED
DEEPESH V. ISSAC
GAYATRI SRINIVASULU AMBATI
SHILPI UPADEYA
INTRODUCTION
In the next decade, bank and credit union marketing
will look very different than it does today, as traditional
media surrenders its position of dominance to digital
and online channels. That much is clear.
It is clear that people are engaging more and more
online.
Digital marketing for banks supports the offline as well
in their promotion or from insights generated which
are then injected into the traditional marketing efforts.
Banking through digital channels has been growing
rapidly around the world, first with online banking and
now with mobile banking.

ICICI BANK
ICICI Bank is an Indian
multinational banking and financial
services company headquartered in Vadodara.
As of 2014 it is the second largest bank in
India in terms of assets and market
capitalization
ICICI Bank is one of the Big Four banks of
India, along with State Bank of India, Punjab
National Bank and Bank of Baroda.

ICICI TWITTER PAGE
DAILY GROWTH IN FACEBOOK
TOTAL LIKES AND COMMENTS
TOTAL POSTS
ANALYSIS TWITTER
TOP POSTS AND PIC
Facebook campaign: Pockets, Fan of
the month
State Bank of India

State Bank of India is a government owned entity with
its headquarters in Mumbai, Maharashtra.

As of December 2013, it had assets of US$388 billion
and 17,000 branches, including 190 foreign offices.

State Bank of India is one of the Big Four banks of India,
along with ICICI Bank, Punjab National Bank and HDFC
Bank.




State Bank of India on Facebook
No of posts
Comments on posts
Likes to the posts on facebook
State Bank of India on Twitter
State Bank of India Mobile Application
Comparison: ICICI and SBI
Standard Chartered Bank
India's largest international
bank
99 branches in 42 cities
Since 1858
Objective:
The bank had little or no
presence on social media.
The bank also wanted to
promote credit cards via
social media.


http://articles.economictimes.indiatimes.com/2012-06-25/news/32409114_1_mobile-banking-digital-solutions-standard-chartered-bank
http://www.indiainfoline.com/Markets/News/Standard-Chartered-Bank-launches-instant-online-personal-loan-approval-solution/5563315835
The Standard Chartered India has a facebook official page with
312,375 likes but no official twitter page.
India food explorer is the page started in 2012 to promote their
credit cards as they found out that food is the Indians second
preference after shopping , the page has 1,040,742 likes
This bank engages its customers/fans on Facebook page by
uploading pictures of their new offers
http://www.business2community.com/facebook/how-standard-chartered-india-built-a-food-network-facebook-case-study-0266800#!bsTLSf
Standard Chartered is one of the first players in India
to deliver a comprehensive and rich mobile offering,
App is Breeze India.
http://www.business-standard.com/article/press-releases/standard-chartered-makes-mobile-banking-a-breeze-111060200141_1.html

There are many complaints observed on SCB
facebook page regarding poor customer service
regarding various issues with their credit & debit
cards and other transaction related issues

According to needs and spending capacity of
their customers, they have many verities of
online banking methods to choose from.
Established in 1902 in Kolkata

Is the largest foreign direct investor in financial services in
India with a total capital capital commitment of approximately
US$4 Billion

It operates 41 full-service Citibank branches in 40 cities and
over 700 ATMs across the country

Citi offers consumers and institutions a broad range
of financial products and services, including consumer
banking and credit, corporate and investment
banking, securities brokerage, and wealth management.


CITIBANK India has a facebook official page with 604,267 likes

POST FREQUENCY BY CITIBANK INDIA
MORE FAN POSTS ON WEDNESDAY MORE SUCCESSFUL ON
WEDNESDAY
Comparison: Standard Chartered Bank
and Citi Bank