Just as natural resources are becoming scares and

costly, customers, employees and investors are

increasingly becoming environmentally conscious.

A green business strives to have a positive impact on
the environment and community. A green economy
adopts principles, policies and practices that improves
the quality of life for its customers and employees.
The International Chamber of Commerce (ICC)
representing global business defines green economy as
an economy in which economic growth and
environmental responsibility work together in a
mutually reinforcing fashion while supporting progress
on social development.


Karl Burkart defines a green economy as based on six
main sectors:
Renewable energy
Green buildings
Sustainable transport
Water management
Waste management
Land management

According to 2011 study by MIT, sustainable is now a
permanent part 70 percent of corporate agendas.
Mostly companies now also consider green practices to
be vital to remaining competitive and many affirm that
these practices are contributing profits.
Reduced Risk : environment degradation threatens the
ecosystem services that allow our economy to function
and companies are beginning to take a notice. Eg Pepsi
Co. for example is investing in sustainable solutions to
water scarcity.

Green product demand: the demand for
environmentally friendly services and products
continues to grow. Near about 35 percent are willing to
spend more for green products.
Consumer Engagement: Community involvement is
an important cornerstone for many companies, and
green practices enhance public image community
relations and goodwill.
Attracting talent : environment conscious business
practices help attract and retain the best employees by
increasing employee satisfaction and the pride in the
workplace. According to a monster trak poll on green
employment, 92 percent of young professionals would
be more inclined to work for an environment friendly
company.
Turning off equipment when its not being used.
Reducing fax related paper waste by using a fax
modem.: fax modem allow documents to be sent
directly from a computer, without requiring a printed
hard copy.
Not leaving taps dripping,
Producing double sided documents whenever possible.
Finding a supply with maximum available recycled
content.
Choosing suppliers who take back packaging for reuse.
PPP is a public private business venture which is funded and
operated through a partnership of government and one or more
private sector companies.
PPP involves a contract between a public sector authority and a
private party, in which the private party along with a government
organiation undertakes a project like roads, highways etc.
In some types, capital investment is made by the
private sector and the cost of providing the service is
born wholly or in part by the government.

In some cases, the cost of using the service is born by
the user of the services, such as road toll tax.

In some cases, the government may support the project
by providing revenue subsidies, including tax holiday
for a fixed time period.

In India PPP model gained momentum in India in the
post liberalised era since 1991. the major infrastructure
development projects in the Indian state of Maharashtra
( more than 50 percent 0 are based on the PPP model.

Well Defined Contract between Gov. and Private party.
Appropriate allocation of risks between Gov. and
Private sector.
the public sector needs to have adequate resources and
capacities to meet its commitments and obligations
under contracts.
Stable Political Environment
Entrepreneurship and effective leadership.
Well defined and transparent process for securing
government support.
Smooth coordination among various Gov ministries/
departments.
Helps to Generate Employment
Reduction in Government Fiscal Deficit
Overcomes the problem of cost overruns.
Economic growth
Rural development
Social development
Standard of living