First Care

Segmentation
First Care Segmented in the age group of
Below18
Below 40
Below 60
Targeting
Age group Below 40
Positioning
People around the world are very consistent in their views and problems, and
their hopes and dreams for insurance protection,. That gave us enough to
work with that we could come up with a global brand promise.
First Care Branding
logo
Type: Private Ltd.
Company
Industry: Insurance
Headquarters:
Mumbai
Products: Varied
Individual & Group
Insurance Plans
Joint Venture of
Prudential Plc., UK
Capital Infusion:
`47.8bn (74% First
Care & 26%
Prudential Plc.)
Started Operation in
December 2011.

OVERVIEW ABOUT
First Care
Protectio
n Plans
Save n
Protect
Cash back
Life Guard
Premium
Guarante
e Plans
Education
Insurance
Plans
Group
Plans
Group Term
Insurance
Plan
Health
Insuranc
e Plans
Diabetes
Plans
Cancer Plans
Comprehensi
ve Health
coverage
Hospitalisatio
n Plan
Retirement
Plans
Life Stage
Pension
Recent
New
Product
Launched
by First
Care
Mobile Phone
Insurance

PRODUCT
First Care
First Care
PRICE
Pricing is very
important in
insurance as
policyholders are
attracted towards
it more often. First
Carehas some
unique policies
which is different
from other
companies.

Example: First Care - Pure Protect
Below is the table that shows premium for various age-term
combinations for a Sum Assured of Rs.50 lakhs.
AGE Premium(`)
05 7,608
10 8,378
15 9,444
20 9,889
25 11,390
30 12,558
35 13,327
40 14,394
45 17,064
50 18,809
55 20,067
60 27,075
First Care
PLACE
Mostly Life Insurance
companies have offices at
main locations in cities
and towns. But most of
the customers buy
insurance policies with the
help of agents. Therefore
place is important but
other than place what is
more important is wide
distribution of policies
through banks directly.
First Care Life has one of the largest
distribution networks amongst private life
insurers in India. It has a strong presence
across India.
First Care has:
1,960 branches (including 1,096 micro-
offices)
Advisor base of over 2,30,000
PLACE
Jalgaon Peoples Co-op Bank
Ratanagiri District Central Co-op
Bank
Ballia Kshetriya Co-operative
Bank
Renuka Nagrik Sahakari Bank
Bhandara Urban Co-operative
Bank.
6 Bancassurance Partners (having tie-ups with)
First Care
TV Campaign
Video Ads
Film & Serial
Participation
PROMOTION
Personal
Sellinng
Cross Sale
Personalized
Assistance
Print Media
Hoardings
News Papers
Magazines
Publicity
Seminars
Exhibitions
Internet &
Radio
Flash Ads
Expert Speak
Others
Tie Up with
Dabbawala
Alliance with
Companies
(Telecom, etc.)
First Care
The Human Resource Function at First Care drives the people
strategy of the business. It includes:
Focus on operational excellence to deliver benefits and services to
staff members.
Building capability through state of the art processes.
Delivering value to the organization through robust performance
management system, compensation system and segmented training
architecture.
Providing environment to foster growth and learning to the employees.
PEOPLE
People are the main
assets in any
organization . They
are very precious in
the service sector.
Therefore, First Care
has good number of
talented people in
their organization .
The people strategy
of First Care is To
build a committed
team with a culture of
innovation, learning
and growth.
Integrity
Customer First
Boundary less
Ownership
Passion
Every member of the First Care team is committed to 5 core
values:
First Care
Client approaches the
insurer (First Care)
through an agent, with:
Personal details
Income details
Medical history
Products
Sum assured
Term
Premium amount
PROCESS
Proposal Processing
Goes through various
stages of approval and
risk evaluation by the
Central Processing
Centre of the First Care.
Final Approval
Legal Agreement
Policy Term
entitle of some additional
benefits, if therein.
Agent receives
commission
Premium
payment
by client
Alteration
in policy,
if therein
Submissi
on of
claims, if
therein
Receivin
g sum
assured
on
maturity
First Care
PUBLIC EVIDENCE
Internet/Web Pages http://www.Firstcare4u.com
Brochures Various Plans Info Brochures
Business Cards Visiting Card & Occasional
Communication Cards
Building & Offices Different Branch Locations
Signage Logos & Posters
Financial Reports
Punch Lines & Statements
Tangibles
Employees Dress Code
T
h
a
n
k

Y
o
u
!
!