Managerial communication

Final Presentation
presented by:
Ajay S.A
Saad Abdul Wajid
Madadi Sruthi
You are the HR manager at an IT major. One of the
employees has made derogatory remarks about your
firms HR policy on your company's Facebook page
and this has gone viral with many others joining in.
How will you handle this situation?
managerial communication 30-08-2014
Assumptions
North star ltd
One among the major IT Firms in India.
Started in March 2000.
Branches @ Delhi , Bangalore, Mumbai and Chennai.
Employee strength of 10,000 and has share holders across the
country.
The company has a Facebook page that includes employees,
share holders , aspirants , admirers and customers as its
members.

managerial communication 30-08-2014
Problem
Derogatory remarks made by an employee about the H.R policies with
respect to the appraisal system and attrition on Facebook.
managerial communication 30-08-2014
OBJECTIVES OF HR POLICIES
Continuity and consistency of service
Better communication, INTERNAL & EXTERNAL,
in the company
Enhancing orientation and focus
Mentoring references
Improvement on customer services on time

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Appraisal system
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Promotion technique
30-08-2014 managerial communication
Work
experience
mandatory
for
promotion.
Relative
comparison.
RUMOURS ON ATTRITION
Remarks on IDLE
RESOURCES.
Discussions about the HRs
continuous recruitment in spite
of limited projects.
False assumptions that the
employees might be fired out of
the company.

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WHAT FACEBOOK CAN DO?
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What motivates you to like a company ,a brand on
Facebook?
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Impact

Spread of wrong perception about the company.
reduces the brand value.
Doubts among share holders about the growth of
company.
Low investment and hence low profit
Threat of sustainability
Demotivates the aspirants of the company



managerial communication 30-08-2014
Action
PRIMARY ACTION
Remove the comment from the Facebook page.
Set up an investigation panel



managerial communication 30-08-2014
Action against employee
Ask to submit the justification.
Reasonable remarks must be accepted by the company but with
an apology for using the wrong mode of communication.
If the remarks are found to have an unethical motive of damaging
the companys image, serious action must be taken.
companys action must be transparent to the shareholders and
the customers so that the remarks do not affect the companys
reputation..

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Internal communication
Spread of awareness about the companys future plans and future
projects .
Eliminate rumours
Create awareness among the employees about the grievance
channel to encourage employees involvement by sending mails .
Employees should be assured that their concerns will never be
ignored if they are expressed using the right mode of
communication.
managerial communication 30-08-2014
Educate the employees from time to time about the impacts of
making derogatory remarks in a social networking site.
Violators must be punished, there by avoiding such remarks in the
future.
Explain the benefits and justify the companys policies to the
employees and convince them that every policy is for the Company
and the employees well being
managerial communication 30-08-2014

External communication
.Encourage employees to write positive blogs.
.Guest lectures in colleges from where we recruit.
.Mail the aspirants about the company policies and rules.
.Newspaper articles about the growth of the company and future
projects.



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Questions please ??
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Thank you
managerial communication 30-08-2014