HISTORY

Digital age began in early 1990s with

INTERNET.
In 1993, we saw the entrance of the first clickable
banner ad.
In 1998, Google was founded.
Myspace was one of the first social sites to arrive
on the social scene and Facebook came soon
afterward.
Contd..
Cookie The first cookie was actually developed
in an attempt to analyse users browsing habits.
By 2004 we saw the rise of sites like Word Press,
LinkedIn and finally Facebook.
By the end of 2004, internet advertising in the US
alone brought in around $2.9 billion.
In 2005, YouTube had entered.
By 2010, mobile marketing alone brought in
approximately $650 million.
2
DIGITAL MARKETING

4
NEED FOR DIGITAL MARKETING

1. Million to billion users
YEARS FOR 50 MILLION USERS
Internet user grew from 16 million
in 1995 to 2200 million in 2012
Mobile user grew from 268 million
in 2007 to 1856 million in 2012
and expected to be 2 billion BY
2015





5
NEED FOR DIGITAL MARKETING
2. More cost effective than traditional marketing



3. Generate better Revenue
6
NEED FOR DIGITAL MARKETING
4. Facilitates Interaction with targeted audience



5. Digital marketing caters users at mobile, social
media , search engine.
7
NEED FOR DIGITAL MARKETING
6. Real time benefits for marketing
8
DIGITAL MARKETING STRATEGY