Académique Documents
Professionnel Documents
Culture Documents
-TiTans’
Flow
12/10/09
Introduction
Product Portfolio
Pulsar
Discover
RE-Rickshaw
Evolution
Future
2
Introduction
12/10/09
Indians Largest 2-wheeler and 3-wheeler
Company
Bajaj Group founded in 1926 by Sh. Jamna Lal
Bajaj
Bajaj Auto started on Nov 29 , 1945 as M/s
Bachraj Trading Corporation ltd.
Net Sales worth Rs. 88.11 Bn
3
Product Portfolio ( 2-Wheeler)
12/10/09
4
Product Portfolio (3-Wheeler)
12/10/09
5
Product Life Cycle
12/10/09
6
12/10/09
7
Market share
12/10/09
8
Bajaj Portfolio
12/10/09
9
International Presence
12/10/09
10
Bajaj Pulsar
12/10/09
Launched in 2001
Pulsar is the leader in
the 150 cc +
segment in India
Market share of 43%
11
Positioning : Pulsar
12/10/09
12
Key Competitors
12/10/09
Apache (TVS)
Hunk (Hero Honda )
Fz-16 (Yamaha)
13
12/10/09
Brand Positioning
Statement
“DEFiNiTELY
MALE”
14
Bajaj Discover
12/10/09
Launched in 2004
Highest selling 125 cc
bike in India
Comes in 100cc and
135 cc variants
Tag line “Last
Temptation “
“Ek Litre main Bharat
Dekho “
Only Brand to have a
Brand
Ambassador 15
Positioning : Discover
12/10/09
Style with
Performance
Positioned as a fuel
efficient bike.
16
DISCOVER COMPETITORS
12/10/09
17
12/10/09
Brand Positioning
Statement
12/10/09
First launched in
1977
Known as Tuk-Tuk.
Dominant in
Domestic Market
Market Share 63%
Strong presence in
International Market
Also Present in an
Eco-Friendly Variant
19
Positioning : RE - Rickshaw
12/10/09
No Evident promotional
campaign.
Strong pan India
presence.
Strong Supply chain.
“ Monopoly “ 20
RE Competitors
12/10/09
TVS
Mahindra & Mahindra
Piaggio
21
Evolution of Bajaj Auto - 90’s
12/10/09
Brand Image : HAMARA BAJAJ
Flagship Brand : Chetak
22
Bleeding of Hamara Bajaj
12/10/09
23
Loosing Market Share
12/10/09
24
Rebranding of Hamara Bajaj
12/10/09
25
12/10/09
26
The Flying
12/10/09
bajaj com m ercial-1.m p4 27
12/10/09
Who is this targeted to ????
28
Future
12/10/09
29
Recommendations
12/10/09
Company should keep focusing on the fast growing
motorcycle segment.
Strengthen its position in ungeared segment.
Concentrate on JV’s for techno needs.
Look to expand their base outside further. It
already had a strong presence in Africa and
South Asian Countries.
Concentrate on Blue Ocean of Second hand Bike
Market .
Aggressive Launch its new Low Cost Car.
Focus on Easy Credit Lending - In the present
economical crisis, Bajaj can utilize its subsidiary,
Bajaj insurance in coming up with schemes that
will help consumers buy two wheelers on friendly 30
terms.