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CONTACT

www.marketelligent.com
MARKETELLIGENT, INC.
80 Broad Street, 5th Floor, New York, NY 10004
1.212.837.7827 (o) 1.208.439.5551 (fax) info@marketelligent.com
D E L I V E R I N G VA L U E T H R O U G H
B E T T E R B U S I N E S S S E N S E
The power of analytics cannot be unlocked unless it is
developed with a clear understanding of its business impact.
This is where Marketelligent makes a difference. While
analytic tools are a means for analysing complex data, it
requires sound business sense and consumer understanding
to make the right recommendations. With extensive
experience in decision making capacities, we are able to
give the right business direction to the analysis and
interpretation of data to enable improvement in your
business performance.
S E R V I C E S T O ME E T Y O U R
B U S I N E S S N E E D S
Depending on the needs of the business, we offer a host of
services from simple data integration and visualisation, to
strategic analysis and reporting to building sophisticated
predictive and optimisation models. We enable you, our
customers, to unlock the power of your data to make the
best business decisions.
I N D U S T R Y F O C U S
Marketelligent is focused on adding value in specific
industry segments:
Banking, Financial Services and Insurance
Consumer Goods
Retail
Manufacturing and Supply Chain

Within these verticals, Marketelligent has core competence
in key analytic areas: CRM analytics, predictive modelling,
forecasting, pricing, segmentation, optimization, Customer
lifetime value and Strategic reporting.
B U I L D I N G PA R T N E R S H I P S
Our commitment to delivering value to your business leads
us to offer you a partnership model of engagement. We
consider our association with you complete only after we
prove the value of what we deliver. We bring to each
engagement, domain expertise, data analytics skills and the
ability to visualize data to render it useful for effective
decisions. Thus we partner with you to extend your capacity
and capability and work towards continuing success.
T H E T E A M
We have an extremely talented team with strong academic
backgrounds from top schools, combined with rich
experience in global corporations like Citigroup, American
Express, Novartis, Nestle, GlaxoSmithKline, Dell, Illinois Tool
Works (ITW), United Breweries, Carlsberg, Accenture, Infosys
and Cognizant. In addition, we have a Board of Advisors who
bring in specialized technical and business expertise on an as
needed basis.
YOUR PARTNER FOR
DATA ANALYTI CS SERVI CES
Marketelligent is in the business of providing
data analytics services that help you make
informed business decisions. The firm is
managed by senior professionals with nearly
100 years of experience with leading Consumer
Banking, Consumer Goods, Retail, and business
consulting organizations. We offer an affordable
global delivery model leveraging the best of
domain expertise and analytic capabilities.
Data Integration ,
Visualization and
Strategic Reporting
Custom analysis
and Insights
Predictive
Models,
Optimization
Models
YOUR PARTNER FOR
DATA ANALYTI CS SERVI CES
MANAGEMENT TEAM
GLOBAL EXPERIENCE
PROVEN RESULTS
Roy K. Cherian
CEO
Roy has over 20 years of rich experience in marketing, advertising and media
in organizations like Nestle India, United Breweries, FCB and Feedback
Ventures. He holds an MBA from IIM Ahmedabad.
Anunay Gupta, PhD
COO & Head of Analytics
Anunay has over 15 years of experience, with a significant portion focused
on Analytics in Consumer Finance. In his last assignment at Citigroup, he was
responsible for all Decision Management functions for the US Cards
portfolio of Citigroup, covering approx $150B in assets. Anunay holds an
MBA in Finance from NYU Stern School of Business.
Greg Ferdinand
EVP, Business Development
Greg has over 20 years of experience in global marketing, strategic planning,
business development and analytics at Dell, Capital One and AT&T. He has
successfully developed and embedded analytic-driven programs into a
variety of go-to-market, customer and operational functions. Greg holds an
MBA from NYU Stern School of Business
Kakul Paul
Business Head, CPG
Kakul has over 6 years of experience within the CPG industry. She was
previously part of the Analytics practice as WNS, leading analytic initiatives
for top Fortune 50 clients globally. She has extensive experience in what
drives Consumer purchase behavior, market mix modeling, pricing &
promotion analytics, etc. Kakul has an MBA from IIM Ahmedabad.
ADVANCED ANALYTICAL SOLUTIONS
Industry Business Focus Tools and Techniques
Consumer Finance Investment Optimization SAS, SPSS, R, VBA
Credit Cards Revenue Maximization Cluster analysis
Loans and Mortgages Cost and Process Efficiencies Factor analysis
Retail Banking Forecasting Conjoint analysis
Insurance Predictive Modeling Perceptual maps
Wealth Management Risk Management Neural Networks
Consumer Goods and Retail Pricing Optimization Chaid / CART
CPG Customer Segmentation Genetic Algorithms
Retail Supply Chain Management Support Vector Machines
Consumer Durables Sentiment Analysis
Manufacturing and Supply Chain
High Tech OEMs
Automotive
Logistics & Distribution