Marketing Stratigies

of
Nikita Nagdev
Roll no. 47
Telecommunications Market
in India
The Indian telecommunications Network with 250m
telephone connections is the fifth largest in the world

It is the second largest among the emerging economies
of Asia

Tele-density, which was languishing at 2% in 1999, has
shown an impressive jump to 9.5% in 2006 and 10.5%
in 2007

Customs duties on hardware and mobile handsets have
been reduced from 14 percent to 5 percent
INDIAN CELLULAR MARKET
The Bharti Group, which operates in 23 circles, continues to
be the country's largest cellular operator, with 50 lakh
subscribers.

BSNL, which operates in 22 circles, has a subscriber base of
37 lakh subscribers

Vodafone, which operates in only eighteen circles, is the
third largest operator with a subscriber base of 32 lakh

MTNL, which operates in Mumbai and Delhi, BSNL
has been a very aggressive player in the market
GSM MARKET IN INDIA
With a population of around 1.1 billion growing at roughly 1.7 per
cent a year, India is potentially one of the most exciting GSM
markets in the world

Much of this success can be attributed to the stabilisation of the
licensing and regulatory environment

Telecom Policy (1999) that has had the most radical impact on the
development of GSM services.

Competition in the mobile sector has already had a visible impact
on prices with calls currently costing less than 9 cents per minute

This means that service costs have fallen by 60 per cent since the
first GSM networks became live in 1995
One of the challenges facing GSM operators in India is the diversity
of the coverage regions -from remote rural regions to some of the
most densely populated metropolitan areas in the world.

It is estimated that more than Rs200 billion had been invested in
India's GSM industry by mid-2000, a figure that is set to be
supplemented by a further Rs. 300 billion over the next five years.

In the year ahead, GSM India will work with its members to realise
the potential of early packet services in anticipation of the award of
3GSM licences.

India fastest growing GSM mart

India is expected to have 145 million GSM (global system for mobile
communications) customers by 2007-08 compared to 26 million
subscribers as on March 2005, according to the Global Mobile
Suppliers Association.

It is one of the fastest growing markets with its subscriber base
doubling in 2005.

Globally, the GSM market reached 1 billion users in February 2005,
he said, adding GSM accounted for 80 per cent of the new
subscriber growth in 2005.



"GSM is the world's most successful mobile standard with over 1
billion users, and is an open mobile standard.

It also supports automatic international roaming, which is a major
contributor to business plans."

Indias GSM mobile firms revenue up
30 pct
Bharti Airtel is India's leading private sector provider of
telecommunications services based on a strong customer base
consisting of 50 million total customers,

Bharti provides a range of telecom services, which include Cellular,
Basic, Internet and recently introduced National Long Distance.

Bharti has also put its footsteps into Insurance and Retail segment
in collaboration with Multi- National giants.

Bharti is the leading cellular service provider, with a footprint in 23
states covering all four metros and more than 50 million satisfied
customers.

SERVICES
Airtel Prepaid, the Ready Cellular Card from Airtel comes to you
from Bharti Enterprises, India's leading integrated telecom service
provider. Going mobile with Airtel Prepaid is a new way of life.
With a host of great features, also simple to use, Airtel Prepaid
makes everything that you dreamt and believed, possible.

Total Cost Control:- You can control your Airtel Prepaid like
never before. No more rentals or deposits simply recharge as
much as you need to from as low as Rs. 10, to as high as Rs. 10,000/

Pre activated STD/ISD without deposits or rentals:- We can
enjoy STD/ISD calls with minimum balance in our account

Strong Network Coverage:- Enjoy complete clarity when calling with Airtels world-class
technology and unbreakable network coverage that spans over 23 circles across the country.

Recharge your Airtel Prepaid:- Recharge is easy with Airtel service following are the
some examples of recharge

a) Prepaid Roaming:- Airtel Prepaid comes preactivated with 'National Roaming', so you stay
connected no matter wherever you are.

b) Other Services:-Airtel brings you, a wide range of Services that will change the way
you communicate. Try them and discover a whole new world of fun and excitement.

c) Voice Mail:-When your handset is switched off, or youre too busy to answer the
phone, Airtel Voicemail will answer your calls and record a message. The best
part is that there's no extra monthly cost for setting up Voicemail - you just pay
for the phone call when you use the service.





Reach us Anytime Anywhere:- Its a very easy to recharge
with airtel anytime anywhere. We have to just dial 121.
Easy Billing:- We can easy pay the bill by choosing convenient
options. Following are some options:-

A. Electronic Clearing System

B. Pay while roaming

C. Credit limit


Reach us Anytime Anywhere:- Its a very easy to recharge
with airtel anytime anywhere. We have to just dial 121.
Easy Billing:- We can easy pay the bill by choosing convenient
options. Following are some options:-

A. Electronic Clearing System

B. Pay while roaming

C. Credit limit


Reach us Anytime Anywhere:- Its a very easy to recharge
with airtel anytime anywhere. We have to just dial 121.
Easy Billing:- We can easy pay the bill by choosing convenient
options. Following are some options:-

A. Electronic Clearing System

B. Pay while roaming

C. Credit limit


SWOT ANALYSIS

STRENGTHS:-
Cost advantage
Current leaders in quality service
Largest distribution network
Ability to constantly innovate
Highly skilled workforce
Entrepreneurial zeal
Airtels increased equity and market cap.





WEAKNESSES:-

To prove credibility
Price pressures
Need for Government support
Awareness
Sales and Marketing





CONCLUSION
From above the details I conclude that 70% Airtel users
preferred to remain with Airtel. Also good no. of users
who were willing to switch from their respective
subscribers showed interest in Airtel. Hence, these
statistics imply a bright future for the company. Also the
company is now providing more services like the door to
door services which is you dial the Airtel customer care
and would like to send someone flowers the Airtel
company delivers those flowers to the person concerned.
Also Airtel is providing free text messaging service and
free voice mail service. Call conferencing is also another
feature Airtel provides.