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The Indian National Congress (Hindi:

) (abbreviated INC, and also known as the

Congress party) is one of the two major political
parties in India, the other being the Bharatiya Janata
It is the largest and one of the oldest democratic
political parties in the world.
The party's modern liberal platform is largely
considered center-left in Indian political spectrum.
Founded in 1885 by Allan Octavian Hume,
Dadabhai Naoroji, Dinshaw Wacha, Womesh
Chandra Bonnerjee, Surendranath Banerjee,
Monomohun Ghose, Mahadev Govind Ranade
and William Wedderburn,
The Indian National Congress became the leader
of the Indian Independence Movement, with over
15 million members and over 70 million
participants in its struggle against British rule in

Political parties get launched as a result of social and
political developments

India the congress party associates (and so do their
supporters) itself with leading India to its
independence from the British.
TV ads by both the Congress & BJP in popular TV channels
such as Mtv, Star Network etc to reach to a greater audience
Ads on social networking sites, such as Orkut!
Parties launching websites to reach the Indian Netizen
Initiative taken by Jagore.com launched by the TATA
Group and to ensure that there is a increase in the
number of people who exercise their right to vote.
All news channels making innovative ads and slogans to ensure
that the people prefer them to get regular news updates.
A sound communications strategy could backfire
without astute media planning.
Use of marketing instruments, concepts and
techniques is on the rise in India with every new
Most political parties realizing the importance of
political communications have created in house teams,
often named as media cell, to establish, maintain and
improve the image of their party and advise the party
on professional political communications
A day after terror struck Indias commercial
capital Mumbai, while the city was still under
siege, dozens of innocent people were still
trapped, and the army and police were hunting
down the terrorists, senior leaders from the
countrys two leading political parties, Bharatiya
Janata Party, or BJP, and the Congress,
were busy planning new communication
strategies. Terror was the new theme.

In less than 36 hours of the 26 November attack
in Mumbai, the BJP placed prominent ads in a
cross-section of newspapers, holding the ruling
coalition responsible for the mayhem in that city
The message read, Brutal terror strikes at will.
Weak government, unwilling and incapable. Fight
terror. Vote BJP.
The Congress responded the following morning
by pointing out in HindiYeh rashtra ka prashna
hai, rajniti ka khel nahin
The first serious challenge to Congress hegemony
came in 1967 when a united opposition, under the
banner of Samyukt Vidhayak Dal, won control over
several states in the Hindi belt.
Indira Gandhi, the daughter of Nehru, and
Congress president, was then challenged by the
majority of the party leadership.
The conflict led to a split, and Indira launched
a separate INC.
Initially this party was known as Congress (R),
but it soon came to be generally known as the
New Congress.

The official party became known as Indian
National Congress (Organisation) led by Kamaraj.
It was informally called the Old Congress.
As Indira Gandhi had control over the state
machinery, her faction was recognized as the
"real" INC by the Election Commission of India,
although her organization was the break-away

Afterward, former treasurer Sitaram Kesri took
over the reins of the party and oversaw the
Congress support to the United Front
governments that ran from 19961998.
During his tenure, several key leaders broke away
from the party, and serious infighting broke out
among those left.
In 1998, Sonia Gandhi finally accepted the post
of Congress President, in a move that may have
saved the party from extinction.

After her election as party leader, a section of the
party, which objected to the choice, broke away
and formed the Nationalist Congress Party.
The use of "Congress " continues to denote the
party run by Indira Gandhi's successors.
There have been repeated attempts by the
Indian nationalist groups (such as the Bharatiya
Janata Party, BJP) to discredit Sonia Gandhi's
leadership on the basis of her foreign origin - she
is of Italian ethnicity.
Six Basics The Congresss six basics for governance:

Samajik Sadhhavna to ensure social cohesion and
harmony by taking the strictest possible action against
those who promote bigotry and hatred
Yuva Rozgar to accelerate growth of productive and
secure employment opportunities by around one crore
a year so that each family has a viable livelihood.
Grameen Vikas to improve the income and welfare of
kisans and khet mazdoors across the country;

Arthik Navotthan to unleash the creative energies
of our professionals and entrepreneurs, the cutting
edge of our middle class

Mahila Sashaktikaran to provide for the political
empowerment and full educational, economic and
legal equality for women

Saman Avsar to provide for equality of opportunity
in every way for dalits, adivasis, OBCs and religious
and linguistic minorities
Chairperson - Sonia Gandhi.
Parliamentary Chairperson - Sonia Gandhi.
Leader in Lok Sabha - Pranab Mukherjee
(Finance Minister).
Leader in Rajya Sabha - Manmohan Singh
(Prime Minister).
Founded 1885.
Newspaper - Congress Sandesh.

Headquarters - 24, Akbar Road, New Delhi,
Youth wing - Indian Youth Congress.
Women's wing - Mahila Congress.
Alliance - United Progressive Alliance (UPA)
Seats in Lok Sabha 206/545
Seats in Rajya Sabha 72/250

Election symbol -
Corruption free Nation.
To make a strong & united nation by curbing
division of individuals in the name of caste &
Employment for at least one member per family
for poor section of society.
Equality of Education policy & preventing its
To finish all terrorist camps & their activities.

To provide Insurance to farmers & their
production and equipments at reasonable prices.
To uplift Indian small-scale industries & to reduce
To bring uniformity in the civil law of the
To organize training camps for the protection of

The Aam Aadmi toppled the incumbent (Present) India
Shining in 2004,
and history repeat itself in 2009, Congress's 'Jai Ho'
trounces (Beat) BJPs 'Bhay Ho'.

The costliest elections in the history of independent India

Ad Liking.

Review Of Public.

Survey Revels.

As per CMS(Centre for Media Studies), about
10,000 crore spent during the Lok Sabha

The modern world of marketing communication has
become colorful and Inundated with advertisements,
and it is hard to get noticed. It is an uphill task for the
designer of an advertising campaign to differentiate
itself from others and attract viewers attention.
Celebrities are people who enjoy specific public
recognition by a large number of certain groups of
people. They have some characteristic attributes like
attractiveness, extraordinary lifestyle or special skills
that are not commonly observed.

Congress is currently in power in seven states
(Andhra Pradesh, Arunachal Pradesh, Delhi,
Rajasthan, Haryana, Mizoram and Manipur)
where the party enjoys a majority of its own.
In three other states Assam, Goa and
Maharashtra it shares power with other
alliance partners.
In Tamil Nadu, where it lost power in
1967 assembly election, is not able to
capture again since then.

The party now provides outside support to the
ruling Dravida Munnetra Kazhagam in Puducherry .
In the remaining states and union territories,
various opposition parties are in power.

Historically, the party has favored farmers,
laborers, labor unions, and religious and ethnic
It has opposed unregulated business and
finance, and favored progressive income taxes.
However, in recent years the party had adopted
centrist economic and social democratic
Social policy of the Indian National Congress is
based on Gandhian concept of Sarvodaya
Sarvodaya in simple words means upliftment
of all sections of the society.
In particular INC gives special emphasis on the
welfare of the economically and socially
disadvantaged sections of the society.
This includes "affirmative action" reservations for
weaker sections of the society in education and
employment, emphasis on employment
generation for rural population (through schemes
such as National Rural Employment Generation
Scheme) etc.
The party supports family planning with birth
control but opposes elective abortion, in
particular sex selective abortions and late term

Traditionally, Economic policy of the INC
emphasized on the importance of the public sector
aimed at establishing a "socialistic pattern of
However, since the economic liberalizations
initiated by Dr. Manmohan Singh, the then Finance
Minister in the early 1990s, the economic policy of
INC has been changed somewhat and it is now
adopted free market policies.
Though at the same time it is in favour of taking a
cautious approach in proceeding with liberalization
to ensure that the weaker sections are not affected
too hard by the liberalization process.