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Role of Technology in Indian Politics-

A study of 2014 Parliamentary Elections


A Paper By
Dr. Vidya Raut
Assistant Professor
Mr. Dhirendra Patel
Research Scholar





Role of Technology in Indian Politics- A study of
2014 Parliamentary Elections



Key Highlights of 2014 India's General Election
- Roughly 814.5 million people are registered to vote, an increase of more
than 100 million since the last parliamentary election in 2009. In other
words, India has added a population greater than that of the Philippines to
its voter rolls in five years.

- Of those, over 23 million are between 18 to 19 years old. A surge in
enrolment in this age group means they now constitute 2.88 percent of
total voters, against 0.75 percent in 2009.

- Election dates in parliamentary constituencies were set taking into
consideration extreme summer heat, monsoon rains, harvest seasons,
religious festivals and most importantly, school exams. Most polling
stations are placed in schools.






Role of Technology in Indian Politics- A study of
2014 Parliamentary Elections



Key Highlights of 2014 Indias General Election:

-Voters will cast their ballots in about 930,000 polling stations, an increase
of nearly 12 percent since 2009.

-There are 11,844 non-resident Indians registered to vote in the election
this year.

- Transgender persons can mark their gender as "Others" on the electoral
rolls, a category that did not exist in 2009. 28,314 voters have listed their
gender in this way.

- For the first time in a general election, voters will have a "None of the
Above" option on the ballot papers and electronic voting machines.





Role of Technology in Indian Politics- A study of
2014 Parliamentary Elections



Key Highlights of 2014 Indias General Election:

-It is estimated that out of a population of 1.2 billion plus, around 160
million people in India are active users of online services and various
social media and email platforms. Indian democracy is on the cusp of a
revolution led by technology and social media users.

- A recent study by the IRIS Knowledge Foundation and the Internet and
Mobile Association of India which found that social media could influence
the electoral outcome in as many as 160 out of 543 constituencies
represented in the Lok Sabha, the lower house of the Indian Parliament.
These constituencies are mostly located in urban pockets where the
Internet is widely used.





Role of Technology in Indian Politics- A study of
2014 Parliamentary Elections



- To curb "the abuse of money power" during the elections, "flying
squads" and static surveillance teams will guard against the distribution
of cash or other bribes to voters. Committees will also keep their eyes
peeled for illegal election advertisements and politically funded stories
planted in the media.
- The income tax department and the government's financial intelligence
unit have been instructed to keep watch on the movement of cash during
elections. In previous elections, political operatives were caught driving
with suitcases packed with cash in their car trunks.
- The Election Commission will monitor production, storage and
distribution of liquor during elections. Indian political parties are
notorious for handing out alcohol and even prescription medication as
bribes to voters.






Role of Technology in Indian Politics- A study of
2014 Parliamentary Elections



Use of Technology in 2014 Parliamentary Elections

Use of Technology by Election Commission

Use of Technology by Political Parties/Leaders

Use of Technology by common man/people








Role of Technology in Indian Politics- A study of
2014 Parliamentary Elections



Use of Technology by Election Commission:

The Election Commission had tried to bring improvements in election
procedures by introduction of EVM Electronic Voting Machines.

The Election Commission making use of Information Technology launched
a web site of its own on 28 February 1998. It helps to provide accurate
information, management, administration and instant results of the
elections. In 1998, Election Commission decided programme for
'computerisations' of the electoral rolls.

To prevent electoral fraud, in 1993 EPICs Electorals Photo Identity Cards
were issued. In 2004 elections, it was mandatory to possess card.





Role of Technology in Indian Politics- A study of
2014 Parliamentary Elections



Use of Technology by Election Commission:
In January 2013, the Election Commission of India announced that it
would be using an SMS based alert system called Communication Plan for
Election (COMET) during the election. The system, aimed at sending
messages to the lakhs of government officials on election duty. The
COMET system "uses coded text messages through mobile phones to
collect data about officials, information about scheduled events like staff
reaching the polling station, mock polls conducted, start of polling, voting
percentages every two hours, number of voters in after voting time was
over, and whether the poll party reached safely at the high security
Electronic Voting Machine (EVMs) deposit centre." The system would also
send alerts to the local police in case of disturbances at any polling station.
Web streaming technology has been used by the Election Commission in
recent elections.






Role of Technology in Indian Politics- A study of
2014 Parliamentary Elections



Use of Technology by Election Commission:

The Gujarat Election Commission used Web casting for the first time in the
2009 Lok Sabha election;

The Gujarat Election Commission had also used an SMS monitoring system
through which they are able to directly connect to each and every polling
booth and get information from them every two hours. They have the GIS
(Geographic Information System) mapping of all the polling stations on the
Election Commission's Gujarat Web site.





Role of Technology in Indian Politics- A study of
2014 Parliamentary Elections



Use of Technology by Political Parties/Leaders:
Below are the Tools of New Technology used
by different Political Parites/ Political Leards in 2014 Indian Parliamentary
Elections
Use of web-conferencing
Face book Accounts
Twitter Accounts
YouTube Videos
Google+ Hangouts
3D holographic projection technology





Role of Technology in Indian Politics- A study of
2014 Parliamentary Elections



Use of Technology by Political Parties/Leaders:




No Name Twitter
Follower
FB Likes FB Talking Youtube Google+
1 Narendra Modi 3631683 12,103,072 1,021,670 272,871 1,260,000
2 Shashi Tharoor 1726240 158,715 26,344 526
3 Manmohan Singh 506022 460,973 5047 5047
4 Sushma Swaraj 426929 200,831 29,081
5 Arvind Kejriwal 285151 4,911,265 403,698 36672 73
6 Rahul Gandhi 73148 189,835 378 6382
7 Mamata Banerjee 2216 674,515 27,464
8 BJP 418,021 3, 389,550 571, 085
9 Congress 163,343 2, 450,547 322, 367
10 AAP 598,888 1,840,664 276, 498



Role of Technology in Indian Politics- A study of
2014 Parliamentary Elections



Tools Use by Shree Narendra Modi:

Multiplicity in 3D--

Modi hangs out--1,260,000

Twit for tat3631683

Live streaming online Youtube---272,871

Facebooking on the campaign trail---12,103,072 Likes, 1,021,670 Talking







Role of Technology in Indian Politics- A study of
2014 Parliamentary Elections



Tools used by BJP




Social Media
Youtube http://www.youtube.com/BJP4India
Twitter https://twitter.com/BJP4India
Facebook http://www.facebook.com/BJP4India
Online Membership http://www.bjp.org/membership
Online Donation http://www.bjp.org/make-a-donation
Social Media Guidelines
http://www.bjp.org/images/pdf_2013/Social
_Media_Guidelines
Internet TV
http://yuva4india.tv/@yuvaitv



Role of Technology in Indian Politics- A study of
2014 Parliamentary Elections



Mobile Applications used by Political Parties
Mobile Applications
iPhone
http://itunes.apple.com/in/app/bjp-for-
india/id388956261?mt=8
Nokia
http://store.ovi.com/content/198504?clickSource=
search
BlackBerry
http://appworld.blackberry.com/webstore/content/
64481?lang=en
Android
https://market.android.com/search?q=BJP+4+Ind
ia&c =apps&rdid=com.bjp&rdot=1&pli=1



Role of Technology in Indian Politics- A study of
2014 Parliamentary Elections



Google launches an elections portal in India
Google, today announced the launch of an elections portal
www.google.co.in/elections that will assist voters in India to understand
the electoral process, get access to all the news related to elections and
politics, get detailed information on specific political parties. The Elections
Portal will serve as a one stop destination to help voters get answers to
their elections and voting-related queries to make an informed decision.

the portal will cover news information and videos related to elections
covering news from leading publications and broadcasters both in English
and Hindi. Users will also be able to watch content hosted by YouTube
partners for elections and links to Hangouts done by political
representatives in the recent past.







Role of Technology in Indian Politics- A study of
2014 Parliamentary Elections



Google launches an elections portal in India

In addition to this, the portal will also offer information on how to register
for voting along with a section on frequently asked questions around
voting and registration. Our intent is to empower voters with all the
information they need at a single destination for upcoming general
elections. Over time we will add more functionality to enable users to
interact and engage with the candidates, so that they are not simply
watching from afar, but participating in, engaging with and shaping the
political process in a democratic way.






Role of Technology in Indian Politics- A study of
2014 Parliamentary Elections



Google launches an elections portal in India

With over 200 million Internet users in the country, the Internet audience
in India has reached a critical scale and will play an important role in
influencing the decisions of a large proportion of the urban Indian
population in the upcoming elections. Elections related search queries on
Google have shown a considerable increase and the interest in news
information related to elections and politics have started to peak. Leading
political parties are active on most social media platforms, and users will
be able to access all the information sent out by the political parties on
platforms like YouTube, Google+ and connect directly with the candidates
in their constituency.



Role of Technology in Indian Politics- A study of
2014 Parliamentary Elections









Role of Technology in Indian Politics- A study of
2014 Parliamentary Elections









Role of Technology in Indian Politics- A study of
2014 Parliamentary Elections









Role of Technology in Indian Politics- A study of
2014 Parliamentary Elections









Role of Technology in Indian Politics- A study of
2014 Parliamentary Elections



Advantages of using Technology:
Reach very fast
Cost-effective
Generating campaign donations
Building trust
Passes to users quickly
Reached just by single click
Repeat cost is very low






Role of Technology in Indian Politics- A study of
2014 Parliamentary Elections



Disadvantages of using Technology:
Risk of negative comments
Fraud
News travels quickly
Takes on persona of author
High risk of wrong/negative reactions







Role of Technology in Indian Politics- A study of
2014 Parliamentary Elections



1. Introduction





Role of Technology in Indian Politics- A study of
2014 Parliamentary Elections



1. Introduction





Role of Technology in Indian Politics- A study of
2014 Parliamentary Elections



1. Introduction





Role of Technology in Indian Politics- A study of
2014 Parliamentary Elections



1. Introduction





Role of Technology in Indian Politics- A study of
2014 Parliamentary Elections



1. Introduction





Role of Technology in Indian Politics- A study of
2014 Parliamentary Elections



Conclusion:
Addressing IT professionals at the Nasscom India Leadership Forum (NILF)
2014, Modi spoke about 'transforming India through technology'. "Use of
IT can put India on the road to fast and inclusive growth. We need to
empower the youth of the country," Modi emphasised.
Expressing confidence on the potential of IT sector, Modi said, "I keep
saying IT+ IT = IT (Indian Talent+ Information Technology = India
Tomorrow).
The IT sector can be the shining light of Brand India."
Talking about his vision of creating a 'Digital India', Modi said, "India
should become a digital India, which is a knowledge-based society and
economy. By 2022, when we celebrate 75 years of freedom, we must be a
different nation. And IT can be the growth engine of New India," he said.
1.





Role of Technology in Indian Politics- A study of
2014 Parliamentary Elections



Among the many changes these new voters are pushing for is a more
inclusive political dialogue. The rise of social media and other
technology has changed the way Indian youth expect to relate to their
leaders. Social media is helping to bolster India's democratic values, by
bringing mainstream media and political parties under scrutiny and
providing a more people-centric approach to governance. This is one of
the most intriguing and positive developments in India in decades, laying
the foundation for plurality and transparency in public discourse.






Role of Technology in Indian Politics- A study of
2014 Parliamentary Elections




Whichever party or alliance forms the next government after the upcoming
elections, one thing is certain. The runup to India's 2014 general
elections is going to see the combined power and influence of technology
and youth more than ever before. In fact, technology is likely to be the
real game changer, as both a younger and more tech-savvy electorate on
one hand, and political parties on the other, begin to realize and harness
that powerful and sophisticated tool to their advantage.





Role of Technology in Indian Politics- A study of
2014 Parliamentary Elections



1. Introduction




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