CASE STUDY ANALYSIS

FAREEDYS METHOD
GOALS
THE MAIN PURPOSE IS TO DEVELOP STUDENTS
ANALYTICAL SKILLS AND FURTHER TO ENHANCE:

TECHNICAL SKILLS
CRITICAL ANALYSIS OF BUSINESS ISSUES
PROBLEM SOLVING TECHNIQUES
DECISION MAKING SKILLS
COMMUNICATION/PRESENTATIONS SKILLS
OBJECTIVES
1. Identification and Diagnosis of
ISSUES/Problems.

2. Identify and justify CORE issue(s) or
problem(s)

3. Make recommendations for possible
resolution of problems.
ASSUMPTION
THE BASIC FUNDAMENTAL
ASSUMPTION OF THE CASE STUDY
METHOD IS THAT THE STUDENTS
KNOW THE PRINCIPLES AND
THEORIES AND HAVE READ THE
RELEVANT TEXTBOOKS AND OTHER
MATERIAL ON THEIR OWN
STARTING OUT
1. Read the case first time Just read it.

2. Read the case SECOND time with more
concentration.

3. Put the case aside and start with your
READING LIST. Read Relevant Text Book
Chapters, Recommended Books, and
Journals and Articles.
WORKING ON A CASE STUDY
1. Have the Three Highlighters/Visors with you

i. Orange
ii. Yellow
iii. Green

2. Read the case THIRD time BUT very slowly and
carefully.

3. You will use the Highlighters on your case itself.
USE OF HIGHLIGHTERS


i. YELLOW: to highlight statistical/quantitative Data
i.e. FACTS

ii. GREEN: for important qualitative information.

iii. ORANGE: To highlight and identify the Problems/ Issues

DO USE the 3 Highlighters very Cautiously and
Sparingly
EXHIBITS
EXHIBITS ARE VERY IMPORTANT. THEY ARE NOT GIVEN TO MAKE THE
CASE THICK. THEY ARE VERY USEFUL IN PROVIDING A COMPLETE PICTURE OF A
CASE AND ITS ANALYSIS.

MANY TIMES IT IS A GOOD IDEA TO START FROM THE LAST
EXHIBIT OF YOUR CASE AND WORK YOUR WAY
BACKWARDS.

WRITE ANALYSIS OF YOUR EXHIBIT ON THE EXHIBIT ITSELF.

YOU WILL USE THE ANALYSIS OF THE EXHIBITS TO SUPPORT
YOUR ARGUMENT OF THE CASE.
EXHIBITS

BUSINESS POLICY CASES ARE COMPLEX AND
HAVE A LOT OF EXHIBITS.

YOU MUST USE THE INFORMATION GIVEN IN
EXHIBITS TO ANALYZE YOUR CASE.

A BALANCE SHEET, INCOME STATEMENT AND
CASH FLOW STATEMENT ARE USUALLY GIVEN,
AND YOU MUST WORK THE NUMBERS.
EXHIBITS
SOME CASES HAVE SEVERAL EXHIBITS WHICH
HAVE A LOT OF FINANCIAL DATA AND SOME
CASES SUCH AS HRM HAVE OTHER TYPES OF
CHARTS AND FORMS AS EXHIBITS.

SO THERE IS A VARIETY OF EXHIBITS FOR EACH
TYPE OF COURSE WORK AND SUBJECT (E.G
MARKETING STRATEGY)

USE EXHIBITS INTELLIGENTLY.


AFTER YOU HAVE USED YOUR HIGHLIGHTERS AND STUDIED
THE EXHIBITS.
NOW you are ready to tackle the case.

ON ONE SCRAP PAPER: List and Number all the FACTS (Yellow).

ON SECOND PAPER: List and Number all the QUALITATIVE
INFORMATION (Green).

ON THIRD PAPER: List and Number all the ISSUES and
PROBLEMS (Orange)

The above are your WORKING DOCUMENTS.



THE GROUP MEMBERS SIT DOWN TOGETHER
AND NOW BRAINSTORM/THINK/PONDER AND
DO THE FOLLOWING:

Start to RELIST YOUR FACTS AND QUALITATIVE
statements in order of importance (Write short
notes Why you did what you did)

A. THIS WILL REQUIRE CONCENTRATION and Time
because you are making Decisions about
what is most important and least important.


B. TRY TO IDENTIFY ONLY THE RELEVANT FACTS
(QUANTITATIVE DATA) WHICH ARE
EXTREMELY IMPORTANT AND RELEVANT
QUALITATIVE STATEMENTS WHICH ARE IN LINE
WITH THE ISSUES AND PROBLEMS (ORANGE
COLOUR) YOU HAVE IDENTIFIED.
LOOK AT ISSUES/ PROBLEMS
(ORANGE COLOUR)

A. Do Brainstorming again. THIS time you are
trying to RE-LIST all the problems in the
order of importance. (Write short notes why
and reasoning/argument for your decision)

B. Then identify the CORE PROBLEM by
process of elimination of other issues.
(Write short notes on your reasoning)
THE LIST OF FACTS AND QUALITATIVE
STATEMENTS SHOULD JUSTIFY THE
PROBLEMS/ISSUES IDENTIFIED BY YOU IN THE
CASE.

A. WRITE YOUR CORE ISSUE/PROBLEM IN BOLD
LETTERS.

B. AND JUSTIY Why you think this is the CORE
problem. You have written Short Notes in your
scrap/rough work. Use these notes and the
facts and qualitative statements for this
justification. THIS IS THE MOST IMPORTANT
PART OF YOUR ANALYSIS.
RECOMMENDATIONS/ SOLUTIONS

A. ONCE YOU HAVE justified the CORE
PROBLEM, THINK, LIST all the Possible
Solutions. (Write short notes as to why)

B. Rank all Possible Solutions in the order of
your Preferences. (Write short notes as to
why)

c. You have Ranked your solutions. Do
PROCESS of ELIMINATION (Write short
notes) and Select the Best Solution.

D. JUSTIFY your solution.

E. WRITE CONCLUSION (very Important)

F. Restate the CORE PROBLEM and the
POSSIBLE SOLUTION you are Presenting.
WRITTEN ANALYSIS OF A CASE
WAC IS NORMALY FROM 5 TO 10 PAGES
Of COMPREHENSIVE CASES.

HOWEVER YOU MOST SUBMIT A
FOLDER WITH WAC THAT IS YOUR
ROUGH OR SCRAP WORK THAT REALLY
SHOWS THE GROUP EFFORT TO SOLVE
THE CASE.
THANK YOU!