A Project Report Submitted In Partial Fulfillment of the Requirements

For The Award of the Degree of

MASTER IN BUSINESS ADMINISTRATION
TO
IMS UNISON UNIVERSITY
BY PRATIBHA RAWAT
Under the guidance of
Prof. SUSMITA BANDOPADHAYA


TOPIC
WORKING PROCESS OF DATA IN
INDIAMART INTERMESH LTD.
STUDENTS DECLARATION

I hereby declare that the Project Report conducted
at India mart Intermesh Ltd.
Under the guidance of Prof. Susmita
Bandopadhya
Submitted in Partial fulfillment of the requirements
for the Degree of
MASTER IN BUSINESS ADMINISTRATION
is my original work and the same has not been
submitted for the award of any other
Degree/Diploma/Fellowship or other similar titles
or prizes
Place: DEHRADUN Date:
( Pratibha Rawat)
GUIDE CERTIFICATE

This is to certify that the Project Report at
Indiamart Intermesh ltd. Submitted in partial
fulfilment of the requirements for the award of the
degree of
MASTER IN BUSINESS ADMINISTRATION
Is a record of confide Training carried out by
PRATIBHA RAWAT
under my supervision and guidance and that no
part of this report has been submitted for the
award of any other degree/diploma/fellowship or
similar titles or prizes.
FACULTY GUIDE
Signature:
Name: Prof. SUSMITA MADAM

ACKNOWLEDGEMENT
I extend my special gratitude to our beloved Dean
for inspiring me to take up this project.
I wish to acknowledge my sincere gratitude and
indebtedness to my project guide Prof SUSMITA
MADAM of IMS UNISON UNIVERSITY,
DEHRADUN for his valuable guidance and
constructive suggestions in the preparation of
project report.

(PRATIBHARAWAT)

EXECUTIVE SUMMARY

Working with INDIAMART INTERMESH LTD was a great opportunity and a great pleasure to
me. During the whole research I was considered as the part of the IndiaMART family and this
proves the cooperation among the various departments and the employees of IndiaMART. The
main objective of the research was to study the efficiency of the marketing strategy of
IndiaMART and to judge its marketing position, its strength over the competitors Business to
Business (B2B) online marketing is an integral factor of Marketing and B2B sales: it directly
contributes to the revenue stream. Through lead management, lead generation and nurturing,
demand generation B2B online marketing is increasingly apart of the sales process, creating
more alignment between sales and marketing.This ultimately increases the return on
investment in marketing as marketers focus on lead scoring, lead quality and understand
signals that show when leads are ready to be moved to the next level.
Since IndiaMART is a prominent B2B industry, it actually acts as a platform where the buyers
and the sellers meet to perform their business. The research was conducted keeping the
objective as the main and the conclusions drawn were that the IndiaMART holds a very good
position in B2B industry. The marketing strategy of the company was also fulfilling its aims and
was up to the mark.The company performance graph is rising day by day showing its progress
which could also be justified on the basis of the valuation provided by Alexa.com. In this project
the suppliers perception over the online products promotion is highlighted. During the course
of this project I was also fortunate enough to be able to study the promotional activities like
coupon distribution, participation in trade fair, etc. The report contains the findings arrived after
detailed analysis of the data received through filling the questionnaires by the different
suppliers. I went to several suppliers organization and had a detailed discussion about their
promotion of products by Indiamart.com
INDUSTRY ANALYSIS
INTRODUCTION:

Every economy consists of three sectors. They are primary sector (extraction such as mining,
agriculture and fishing), secondary sector (manufacturing) and the tertiary sector (service
sector). Economies tend to follow a developmental progression that takes them from a heavy
reliance on primary, toward the development of manufacturing and finally toward a more
service based structure. Historically, manufacturing tended to be more open to international
trade and competition than services. As a result, there has been a tendency for the first
economies to industrialize to come under competitive attack by those seeking to industrialize
later. The resultant shrinkage of manufacturing in the leading economies might explain their
growing reliance on the service sector. However, currently and prospectively, with dramatic
cost reduction and speed and reliability improvements in the transportation of people and the
communication of information, the service sector is one of the most intensive international
competition. The service sector is the most common workplace in India. The service sector
consists of the soft parts of the economy such as insurance, government, tourism, banking,
retail, education, and social services.. In soft-sector employment, people use time to deploy
knowledge assets, collaboration assets, and process-engagement to create productivity,
effectiveness, performance improvement potential and sustainability. Service industry involves
the provision of services to businesses as well as final consumers. Services may involve
transport, distribution and sale of goods from producer to a consumer as may happen in
wholesaling and retailing, or may involve the provision of a service, such as in pest control or
entertainment. Goods may be transformed in the process of providing a service, as happens in
the restaurant industry or in equipment repair. However, the focus is on people interacting with
people and serving the customer rather than transforming physical goods.
SERVICE INDUSTRY IN
INDIA
Service Sector in India today accounts for more than half of India's GDP. According
to data for the financial year 2006-2007, the share of services contributes to 55.1
per cent of the GDP, whereas industry, and agriculture in shares 26.4 per cent, and
18.5 per cent respectively. This shows the importance of service industry to the
Indian economy and as service sector now accounts for more than half the GDP
marks a watershed in the evolution of the Indian economy and takes it closer to the
fundamentals of a developed economy. There was marked acceleration in the
growth of services sector in the nineties. While the share of services in India's GDP
increased by 21 per cent points in the 50 years between 1950 and 2000, nearly 40
per cent of that increase was concentrated in the nineties. While almost all service
sectors participated in this boom, growth was fastest in communications, banking,
hotels and restaurants, community services, trade and business services. One of
the reasons for the sudden growth in the services sector in India in the nineties was
the liberalization in the regulatory frame work that gave rise to innovation and higher
exports from the services sector. In the current economic scenario it looks that the
boom in the services sector is here to stay as India is fast emerging as global
services hub. Indian service industry covers a wide gamut of activities like trading,
banking & finance, infotainment, real estate, transportation, security, management
and technical consultancy among several others.
The major sectors that combine together to constitute service industry in India are listed
below:

Information Technology
Trade
Education
Financial services
Media
Hospitality, accommodation and food services
Entertainment, culture and recreation
Transportation and warehousing
Storage
Communication
Healthcare & social assistance
Tourism
Public utilities
Real estate and leasing
Public administration and defense
Business support services
Professional, scientific and technical services


Sectorial Composition of GDP
Growth


The analysis of the sectorial composition of GDP and employment for the period
1950-2000 brings out the fact that there has taken place tertiarization of the
structure of production and employment in India. During the process of growth over
the years 1950-51 to 1999-2000, the Indian economy has experienced a change in
production structure with a shift away from agriculture towards industry and tertiary
sector. The share of agricultural sector in real GDP at 1993-94 prices declined from
55.53% in the 1950s to 28.66 % in 1990s.The share of industry and services
increased from 16%to 27.12% and 28.09% to 44.22% respectively during the same
period. During the 1950s it was the primary sector which was the dominant sector of
the economy and accounted for the largest share in GDP. But the whole scenario
changed subsequently, and especially in the 1980s. The service sector output
increased at a rate of 6.63% per annum in the period 1980-81 to 1989-90 (i.e. pre-
reform period) compared with 7.71% per annum in the period 1990-91 to 1999-2000
(i.e. post- reform period). The tertiary sector emerged as the major sector of the
economy both in terms of growth rates as well as its share in GDP in 1990s. It is to
be noted here that while agriculture and stagnation and growth, the tertiary sector
has shown a uniform growth trend during the period 1950-51 to 1999-2000 (Joshi,
2004, 2008a). The share of this sector in GDP further increased to 55.1% in 2006-07
.This sector accounted for 68.6% of the overall average growth in GDP in the last
five years between 2002-03 and 2006-07(Economic Survey, 2006-07)
Productivity Growth in Service
Sector

Goldar and Mitra (G-M, 2008) point out in their recent paper that the process of
acceleration in growth started in 1980s rather than in 1990s Of the 2.4 percentage
point increase in the rate of economic growth that took place in the post-1980
period, about 40 percent is accounted for by a faster growth in TFP in services. The
three sectors viz. agriculture, industry and services have witnessed acceleration in
the growth rates of output, output per worker and total factor productivity (TFP) in
the post -1980 period. However, the increase is more marked in case of services.
Partially the spurt in growth rate is attributable to productivity growth in certain sub-
sectors of services sector. It has been noticed by G-M (2008) that growth rate in
output per man is highest in case of PA &D and other community social and
personal services (4.2% p.a), followed by transport, storage ,communication (3.3 %
pa), trade , hotels, restaurants (2.9%pa) and banking, insurance, real estate and
business services. The acceleration in growth rate of output per worker in PA & D
and other community, social and personal services might have resulted from the
downsizing of the public sector because of privatization and hikes in the salaries of
the central and state government employees from time to time (i.e due to accounting
reasons). Whereas productivity growth in THR has derived stimuli from surge in
demand for such services with a subsequent expansion in these activities. Part of
the productivity growth in the services sector might be an outcome of application of
IT services (Goldar and Mitra, 2008). Despite increase in growth rate of labour
productivity in service sector, measurement of service sector output and productivity
are still debatable issues.
Problems/Challenges
Ahead
The sustainability of impressive growth of Indian economy has been questioned in
the wake of some challenges in the form of lack of social infrastructure, physical
infrastructure; IT infrastructure, agricultural and industrial sector reforms, rupee
appreciation and US sub-prime crisis, etc. Besides, challenges in the field of IT and
ITES like rising labour costs, rapid growth in demand for talented manpower/quality
staff, high attrition rate, outsourcing backlash etc are some other limiting factors. The
growth of IT and ITES is having social, economic, health, ethical and environmental
implications. Further, delay in the promotion of conducive business environment and
good governance will unable us to catch up with the global giants in terms of world
wide presence and scale. It is also important to point out here that the measurement
of output , productivity , non-availability of data or availability of data after a time lag
are other problems confronted with in case of services . The problem gets further
compounded because of the entry of new species of services (like IT, ITES etc ) and
lack of development of concepts on the one hand and non-inclusion of unpaid
households on the other. Further, quality of each unit of the same service varies
from the other. Therefore, it is too difficult to achieve the same level of output in
terms of quality as has been pointed out in Cowell (1984). Further, quality
improvements stemming from the application of new technologies are extremely
hard to measure.

Prospects for Growth in the Services
Sector

One of the major drivers of service sector growth in the post
globalization era in India is the IT and ITES sector. That is why
NASSCOM (2005) says that, The IT and BPO industries can become
major growth engines for India, as oil is for Saudi Arabia and electronics
and engineering are for Taiwan. Saudi Arabias oil exports accounted for
46% of GDP in 2004; Taiwans electronics and engineering exports
accounted for 17% of GDP in the same year. . Indias IT and BPO
industries could account for 10-12% of Indias GDP by 2015
(NASSCOM, 2005, p.80). According to NASSCOM (2005), Indias
offshore IT and BPO industries hold the potential to create over 9 million
jobs by 2010, 2.3 million direct jobs and 6.5 million indirect / induced
jobs says NASSCOM. The revenue generation from total software and
services segment is likely to touch $ 60-billion mark by 2010 as per
NASSCOM estimates. In addition, there is a huge potential for growth in
the services sector because of increase in disposable income,
increasing urbanization, growing middle class, a population bulge in
the working age groups providing demographic window of opportunity,
and emergence of a wide array of unconventional /new services like IT,
ITES, new financial services (ATMs,credit cards) and tourism services
(eco-tourism, health tourism) etc.
Conclusion
To sum up, the present paper provides a brief overview of performance,
prospects and problems encountered by the services sector in Indias
economy. It is heartening to note that India is called the services hub of
the world. The traditional perception of India stands changed today from
a land of beggars , snake charmers and cyber coolies of yesteryears
to a land of knowledge workers ---Thanks to IT and ITES(Joshi,
2006b). Telecom and ITES-BPO revolution have already hit the shores
of India. A number of sector specific measures have been taken up by
the government of India to promote IT and ITES and other sun-rise
sectors like telecom, organised retail, hospitality, entertainment and
financial services sectors. That is why; the futurists are very optimistic
regarding the bright future and performance a head of the sector. That
optimism is well reflected in the following words of Mr Kamal Nath,
Minister of Commerce and Industry which were a part of his speech at
World Economic Forum, . The question for CEOs the world over is no
longer should my company go to India?, but rather can my company
afford not to be in India? .On the tourism front, it is Incredible India, but
on the economic front, it is clearly Opportunity India.
Porters Five Force Model of
Competition

a) Risk of entry by potential competitor:

Potential competitors refer to the firms which are not currently competing in the industry but have
potential to do so if given a choice. Entry of new players increase the industry capacity begins a
competition for market share and lowers the current costs. As such, Alibaba.com refers to as
potential competitor of IndiaMART.com.

b) Rivalry among current competitors:

Rivalry refers to the competitive struggle for market share between firms in an industry. Extreme
rivalry among established firm possess a strong threat in profitability. The strength of rivalry among
established firms within an industry is a function of factors like: Extent of exit barriers, Competitive
structure of industry, Presence of global customer, Growth rate of industry, Demand conditions.
Trade India is the main competitor of IndiaMART.com in B2B marketplace for SMEs.

c) Bargaining Power of Buyers:

Bargaining power of Buyers refers to the potential buyer to bargain down the prices charged by the
firms in the industry or to increase the firms cost in the industry by demanding better quality and
service of product. Strong buyers can extract profits out of an industry by lowering the pricing and
increasing the costs.
IndiaMART.com makes strategic decision regarding this factor and executes their customers with full
information about the products and its relevant concept.


d) Bargaining Power of Suppliers:

Bargaining power of Suppliers refers to increase the prices of inputs (labor, raw
materials, services, etc.) or the costs of industry in other ways. Strong suppliers can
extract profits out of an industry by increasing costs of firms in the industry.
IndiaMART.com deals itself as a strong supplier by making its products and services
unique in the competitive market.

e) Threat of Substitute Products:

Substitute products refer to the products having ability of satisfying customers needs
effectively. Substitutes pose a ceiling (upper limit) on the potential returns of an industry
by putting a setting a limit on the price that firms can charge for their product in an
industry.
IndiaMART.com has no such close substitutes. Company believes in the concept that
lesser the number of close substitutes, grater the opportunity for the firm in an industry
to raise their product prices and earn greater profits.
COMPANY PROFILE
COMPANY ANALYSIS

IndiaMART.com is the India's largest online B2B marketplace for
Small & Medium Size Businesses, connecting global buyers with
suppliers. The company offers a platform & tools to over 1 million
suppliers to generate business leads from over 5 million buyers, who
use the platform to find reliable & competitive suppliers. The
company has over 4000 employees located across 75 offices in the
country. Its existing investors include Intel Capital and Bennett,
Coleman& Co. Ltd.IndiaMART.com offers services that enable small
& medium size businesses generate business leads (online
catalog/store-fronts), establish their credibility (third party verified
trust profile)and use business information (finance, news, trade
shows, tenders) for their business promotion.IndiaMART.com has
won numerous awards over the years, which include coveted Red
Herring Award, Emerging India Award, and many others. The
company has also been widely covered by media for its pioneering
role in promoting SME business in the country.
SERVICE OVERVIEW


It provides a comprehensive online marketing program that provides
enhanced enquiry generation of different products through their
DYNAMIC CATALOGUE of products.
With star suppliers, it helps to give a premium positioning among
suppliers in all relevant categories.
It provides TRUST SEAL which is a business verification service that
checks suppliers records of existence, credibility and trustworthiness for
the benefit of the buyers.
It provides leading suppliers which are the right choices for the
companies who have a right mixture of infrastructure, management
capabilities and experience in servicing global buyers.
It also provides banner advertising to build the brand so as to attract the
buyers.
In short it is a BUSINESS PROMOTION COMPANY offering services
and solutions to small and medium level business in India for increasing
revenues or reducing cost using internet & internet technology
CORPORATE INFORMATION

We have built ourselves to be self-sufficient. Our guiding
principles are a mlange of traditional business ethics and
contemporary good governance needs. We set higher and
tougher performance & governance benchmarks in our industry
as we move ahead.
Our customers have always found an integrated business
promotion solution more valuable than a simple web presence.
Driven by this preference of our customers, we have built
ourselves on the key pillars of smart people & smart solutions for
business promotion. We have developed an integrated solution
delivery framework which incorporates B2B marketplaces,
Internet technology and industry knowledge.
IILs first B2B marketplace - IndiaMART.com, marked the
beginning of online presence of Indian businesses for a global
exposure. The diversities of businesses makes it imperative for us
to custom delivers our solutions. This presents a great challenge
of accumulating & using industry knowledge to deliver high quality
solutions.
ABOUT INDIAMART INTERMESH
LTD

We Endeavour to maximize value for our customers by offering those efficient
and cost-effective solutions for business promotion, process support and
transaction accomplishment.
Our customers have always found an integrated business promotion solution
more valuable than a simple web presence. Driven by this preference of our
customers, we have built ourselves on the key pillars of smart people & smart
solutions for business promotion. We have developed an integrated solution
delivery framework which incorporates B2B marketplaces, Internet technology
and industry knowledge.
IIL's first B2B marketplace - IndiaMART.com, marked the beginning of online
presence of Indian businesses for a global exposure. We today serve our
customers through a network of over 50 industry / product marketplaces,
making us the largest integrated B2Bmarketplace network from India.
We have always seen Internet as a business facilitator rather than a technology
phenomenon. Our usage of Internet technology has therefore been directed
towards business promotion of our customers. Today, we cater to over 8,000
customers and make Internet technology work for their business. The
diversities of businesses makes it imperative for us to custom delivers our
solutions. This presents a great challenge of accumulating & using industry
knowledge to deliver high quality solutions. IIL has developed and established
standards for solution delivery and is India's first organization of its kind to
receive an ISO certification. TEAM IIL is poised to maximize the value delivered
to our customers through continuous innovation and learning.
Vision and Mission

We endeavor to maximize value for our customers by offering
those efficient and cost-effective solutions for business promotion,
process support and transaction accomplishment.

VISION

We strive to become an integral part of every organizations
business promotion plan. We envision providing complete
business enhancement and promotion services to our clients.

MISSION

With firm belief in our vision and with complete dedication integrity
and honesty, we endeavor to generate profitable returns for our
customers through high quality business promotion services and
solutions that enhance revenues and are cost effective at the
same time
Fact Sheet
IIL started its operations in 1996 and has stood its ground even in the
toughest times. We had a profitable business even when other
companies in this domain found it hard to sustain. Today, we operate
from an 18,000 sq. ft. office in Noida (near Delhi), and have 20 branch
offices spread all over the country. Our team includes over 550
professionals from diverse background, bound together to serve over
8000 customers.
Highlights:
1996-97
Launched Indiamart.com as India's first online B2B directory

Successfully introduced the concept of free listing and free-query
forwarding to familiarize Indian SMEs with the benefits of Internet for
business promotion.

Accomplished India's first e-commerce project for Nirula's.

Broke-even within six months of launch.


1997-98
98Crossed 100 clients mark.

Launched Travel.indiamart.com (India's largest travel portal today)

Initiated franchisee network building

1998-99
Launched Handicraft, Apparel and Finance channels

Workforce increased to 40.

B2B marketplace network crossed 1 million page views/month mark 1999-2000.

Accomplished 'Bharat On Line' - MTNL's online portal project.

Launched auto industry channel

Opened branch office in Mumbai
2000-01
Touched 5 mn page views/month

Crossed 1000 clients mark

Crossed 100,000 business queries/month

Accomplished Online projects for HHEC, Jindal Organization, Modi Corp

Won Britannica (BIG) Award for Travel.indiamart.com

New Branch Office in Chennai

Profits increased by 12.8% over last year.

2001-02
Declared as "the only profitable Indian Dotcom, with positive cash flows" by Business
World - Cover Story: 14 May 2001 issue

Added to its service portfolio - Electronic Trade Offers, and Request for Quotation /
Request for Proposal

Recognized by CNBC India as one of the only profitable dotcoms in India based on
report by McKinsey
2002-03
Moved operations to state-of-the-art NOIDA development center.

Launched Online Hotel Reservation System.

Launched Exim.indiamart.com.

Crossed 2 lakh business queries mark with 12 million page views.

2003-04
Launched Trust SEAL to bridge the trust gap in B2B trade

Crossed
3000-clients mark


Touched 26 million page views per month, generating more than 3 lac business
queries.
2004-05
Became the first ISO 9001:2000 company in its domain

Launched an online payment gateway ABCPayments.com

Crossed 8000 clients.

2005-06
IndiaMART.com completed ten successful years (1996-2006)

Crossed 10,000 clients mark.

Launched MDC, a four-page online catalog for clients.

Implemented corporate-wide WEBERP.

Acquired new office at B-6, Sec 8, NOIDA.

IIL's Indian Gifts Portal (IGP) team hit the charts with Rs. 1.3 crores.

Future Growth Initiatives

IIL has been successfully serving businesses through its
web-based business promotion services. We have been
able to make a mark on the global trade map by assisting
our customers reach out to their customers globally.
While we innovate continuously to offer greater value
through our business promotion services, we wish to
model ourselves into a global, complete business
promotion solutions organization.
We are actively pursuing our way into the world of B2B
publishing and Trade fairs. Our entire suit of solutions
shall be given an international dimension to serve a truly
global customer base. Using our experience of serving
Indian businesses, we plan to scale our solution delivery
framework to the international level and serve customers
across national boundaries
Core Values

For us they are simple and straight; Take responsibility, work with passion and commitment, move ahead
as a team and conserve the integrity. We firmly believe that core values keep organizations stable and
focused to the common goal. Our core values have helped us achieve our mission to bring measurable
benefits to our customers. Organizations stable and focused to the common goal. Our core values have
helped us achieve our mission to bring measurable benefits to our customers.
Responsibility

Responsibility, not just of quality work but also of continuous self-development, of our decisions and of our
actions. This helps us think rationally and provides a sense of accountability to ourselves, our
commitment to customers and to our colleague.
Passion

Work at IIL involves constant innovation and creativity. It involves a continuous thought process to get
tangible benefits to our customers, taking into account the uniqueness of their purpose. Passionate
people with a determination to make the difference are the ones who make this possible.
Team Work

"Together we can achieve the impossible" is our belief. Our success is a result of our teamwork. Experts
from the field of management, marketing, IT, arts, content & various other disciplines work as a team on
every project, every endeavor. Dedication, passion and teamwork are the true means to our mission
fulfillment.
Integrity

We realize the importance of the job & information we handle. We understand the responsibility that each
member of our team has to shoulder and we do that with highest levels of trust, honesty and integrity - of
purpose and action.
Performance Indicators

IIL started with a team of 4 people in a 100 sq. ft. room in 1996 and launched India's first truly interactive
online business directory. Since then, we have grown to a team of over 800 people operating from 25
offices in India today.
Awards & Achievements
Success of our customers is our greatest achievement. Their confidence in us and our innovation,
to give them the best, has got us applauds from various sources.
IIL's successful business model featured on CNBC India as analyzed by McKinsey.

Special footage for IIL's contribution in enabling e-business for exporters from Moradabad; Mr.
Dinesh Aggarwal interviewed (India Tomorrow - BBC News)

Www.indiantravelportal.com bags eighth "BIG" Award from Britannicaindia.com IndiaMART.com
nominated for Britannica Internet Guide (BIG) Awards for excellence on Internet.

The best India related yellow pages on the Net - Cosmopolitan Top Indian Site by
www.indiatimes.com

Termed as 'Online Gateway to Indian marketplace'- The Economic Times

Best Travel Site- www.indiantravelportal.com by India Online: DD News

Site of the day - Handicraft.indiamart.com by Zee News Listed in the Top Indian IT organizations
survey by Dataquest.

Intermesh Systems listed in the top 70 Indian IT organizations by Communication.

Nominated amongst the Top 5 Indian Sites by Microsoft


SOLUTION

Smart Solutions for Business Promotion" is the guiding factor for our R&D and
solution innovation. Our approach to customer satisfaction is based firmly on
our belief that we offer complete solutions vis--vis stand-alone services.
We assist our corporate customers in realizing their business enhancement
goals through our experienced, multi-discipline teams and a comprehensive set
of services, all under one roof. We understand the factors influencing
businesses, their markets and diverse needs. This helps us assist our
customers by identifying the right solution and implement it in the best possible
way.
Unlike most cases where different components required for corporate websites
are sourced from different companies, our customers find it convenient in
dealing with a single entity for everything.
Our main objective is to bring tangible and intangible benefits to our customers
through professionally developed and well-marketed b2b product catalogs. We
take into account individual needs and offer assistance in planning &
implementing online marketing strategy. Each customer is assigned a project
manager, with a team of proficient website designers, programmers, content
writers and web marketing professionals. We also undertake the task of web
promotion and ensure online visibility. An online buying process, B2B or retail,
would never be complete without e-commerce deployment any e-commerce
deployment requires three basic things; an online catalogue, a shopping cart
and a payment gateway. We offer all three under one roof. We have our own
payment gateway "ABCpayments.com" to provide single point
BUSINESS ENHANCEMENT

We offer business enhancement solutions that can be customized to
serve the interests of the SME segment as well as large enterprises,
from diverse industries.
We understand the factors influencing businesses, their markets and
diverse needs. This helps us assist our customers by identifying the
right solution and implement it in the best possible way. We assist
corporate to interact with their customers, keep the stakeholder updated
and augment their brand identity on the web.
Working with customers from different industries helped us develop a
multi-feature product that makes online product management easy.
Designed for the SME segment, it offers global exposure to
manufacturers, suppliers & service providers to enhance their sales. We
understand global buyer's information needs & behavior coupled with
expertise in communicating the right message to them.
We offer technical skills & tools along with good business process
knowledge for online commerce setup, whether B2B or retail.
We are geared to adapt to our customers' unique demands and offer
customized solutions with equal ease.

Corporate Websites
Corporate need to interact with their customers, have to keep the
stakeholders updated, create and maintain a brand identity and project
various aspects of business. Internet based communication & marketing
is today an integral part of their strategic marketing &communication
plan and therefore it needs a different treatment than a simple website
for a business.
We assist our corporate customers in realizing their business
enhancement goals through our experienced, multi-discipline teams and
a comprehensive set of services, all under one roof. Unlike most cases
where different components required for corporate websites are sourced
from different companies, our customers find it convenient in dealing
with a single entity for everything.
We take into account individual needs and offer assistance in planning &
implementing online marketing strategy. Each customer is assigned a
project manager, with a team of proficient website designers,
programmers, content writers and web marketing professionals. We also
undertake the task of web promotion and ensure online visibility.
With our experience in managing complex and multi- discipline
corporate website projects, we ensure better results for our customers
with least hassles.
PRODUCTS AND
SERVICES

DYNAMIC CATALOG
A comprehensive online marketing program that
provides enhanced enquiry generation. Its several
benefits are as follows:
Comprehensive overview of your company and
key strengths
Buyers can find any product in the website at
the click of a button
Zoom Up Window for a detailed product view
Take your buyers on a quick virtual tour of
product range and infrastructure

TRUST SEAL
Trust Seal is a business verification service that
checks supplier's records of existence, credibility
and trustworthiness for the benefit of buyers. Its
benefits are as follows:
CRISIL verifies documents related to existence
proof, legal status, etc
Edge over non-certified competitors online
Certified members attract genuine buyers
Value add - downloadable company brochure
Enhanced credibility ensures more business
enquiries

MAXIMISER
Maximiser is a most beneficial service which has
maximum features, maximum benefits, maximum
ROI and maximum value. Its certain features are
as follows:
MDC on domain of your own choice
Extended run of a year for the catalog
360 degree visibility through PDF / PPT / Video
Credibility through TrustSeal
500 Buy Leads credits among others
Upto 100 products addition by IndiaMART

STAR SUPPLIER

With Star Supplier to your support, you can get
premium positioning among suppliers in all the
relevant categories. Its benefits:
Get premium positioning among suppliers in
relevant categories.
Get instant attention of millions of buyers.
Get business enquiries from all over the world.
Star Supplier gives an edge through priority
positioning.
Value add - TrustSEAL Verification establishes your
credibility.
Free Buy Leads redeemable over a period of one
year

LEADING SUPPLIER

Leading Supplier is the right choice for companies
who have a right mix of infrastructure,
management capabilities and experience in
servicing global buyers. Its benefits are:
Priority listing among all catalog clients:
Provides maximum exposure to better connect
with Buyers.
Priority listing in all product categories: Ensures
high visibility to all your products.
Value add- TrustSEAL Verification: Establishes
your credibility.
More mileage derived through promotion on
social media sites.

BUSINESS PLANS

WHAT IS ONLINE BUSINESS?

Online business means trading of Products and Services etc. through the Internet. It
enables the traders and manufacturers to electronically connect with the other.
IndiaMART.com MARKETPLACE FACTS

3 SERVICE PORTALS

13+ Industry portals,

126+ product portals,

100+ Travel portals,

5 Lac+ registered companies

5 Lac+ business enquiries every month

50 Million + unique visitors every month,Most visited Indian B2B marketplaces

MAJOR COMPONENTS

ONLINE DIRECTORY

ONLINE PRODUCT CATALOGS

TRADE LEADS

INDUSTRY VERTICALS

PRODUCT PORTALS

ONLINE DIRECTORY

INDIAMART offers:

Comprehensive business directory of Indian/Foreign manufacturers ,suppliers and
service providers.
Facility of interviewing their company profile, product catalogs, verified business
details,
Sending an online request for quote
All the product/service categories have their own unique URLs which are individually
promoted on internet as manufacturers, exporters/service providers of respective
products/services
ONLINE PRODUCT CATALOGS

INDIAMART has over 15000 business catalogs of Indian suppliers having more than 100000unique product
portals in total. This is the largest collection of products from India.

User friendly advanced search based makes it easy to find out any product

Direct links to catalog of related categories and products.

Direct visibility of various product pages in search engine.

TRADE LEADS
It provides for the buyers/sellers to post/reply to offer for buying & selling of products and establishing
business association in India.

Buyers and sellers can post their trade offers to either buy or sell a product/ service or to enter into a
business association.

Once an offer is posted, the interested buyer ,seller or potential business associate can reply to this trade
offer online.

The reply generated reaches the person who posted the original trade offer, there by initiating a business
dialog.

Effective tool for faster business response.


BENEFITS


Buyers can search for vendors who can supply the products &
services they need both for ad hoc as well as regular purchase.

If they do not find the product on their choice on sale ,they can
post a buying requirement and get the quotations right at their
desktop, rather having to search for a supplier.


It is the fastest way for the buyers to access direct product
information , put on sale by a seller,

It also provides priority listing to the client offers

INDUSTRY VERTICALS



A complete marketplace in itself

Focus on a specific industry or product only

o For eg- while IndiaMART.com covers all the industries, handicraft. Indiamart.Com focuses on the Indian
handicrafts industry.

o Aggregates disparate content and services of interest to a particular industry and makes it available to
buyers and sellers from that industry

In case of vertical portals the audience or participants may be smaller , but they possess higher interest as
the audience is highly targeted.

Like IndiaMART.com, all its member vertical portals have a directory, catalogs, trade leads, newsletter,
search and industry/product information section of their own.

BENEFITS
It is the source of generating business enquiries

No other marketplace in India has such a wide and information rich portfolio of industry verticals,

Offers multiple promotions to suppliers who build a website/catalog with IIL.
REVENUE GENERATION

The company generates its revenues through multiple sources including development of online business
catalogs, B2B auctions, web-based advertising, cobranded promotion and marketing campaigns and
development of e-business and e-commerce solutions for clients. Engaging 160 professionals, the company
operates from its head office in Noida.
IndiaMART online B2B marketplace attracts international buyers looking for exporters, suppliers and
manufacturers from India for their business needs. The marketplace generates more than one lakh B2B
trade queries every month through which its member
SME businesses are estimated to have conducted a business worth Rs 600 crores in the last financial year
alone. Already fetching close to 6 million page views, representing one of the highest figures in the world in
the B2B segment, IndiaMART.com offers its visitors online B2B directory with over 60,000 businesses listed
under more than 450 product/service categories. Visitors to IndiaMART.com can browse through over 1200
business catalogues and can interact online with member businesses. The marketplace also offers a lot of
useful business information on key Indian industries, interactive community tools and business support
services to facilitate B2B trade between its visitors and member businesses.
The company recently launched its B2B auction platform http://auction.IndiaMART.com where member
businesses can list their inventory for global buyers to bid upon. IndiaMART has also tied up with
YourImporter.com - a conglomerate of large US based importers to host their import requirements on a co-
branded platform http://quoteforum.IndiaMART.com inviting supply quotes from Indian exporters listed with
IndiaMART. The marketplace plans to avail other business support services including logistics, insurance
services online to participating members through tie-ups with leading companies. IndiaMART is confident of
achieving at least 2,500 online catalogues of member businesses on the portal by the end of the year,
making IndiaMART.com the largest Indian B2B portal, not far behind those largest in the world. The company
further plans to introduce ETO (Electronic Trade Offers) and RFQ/RFP (Request for quote/Request for
proposal) services to further facilitate online B2B trade for its members.
COMPETITORS


IndiaMART.com is Indias largest online B2B marketplace. It stands at first position in India and second in the
World.

The major competitors of IndiaMART.com are:

The challenging opportunities and new avenues cropping up in the corporate arenain diverse sectors
demands the role of a common mediator to act as bridge between buyers and sellers, importers and
exporters, and the like. This service facilitates all in the business world to come to a common platform, thus
turning the geologically colossus earth into a tiny global village. Tradeindia is a major entity involved inthis
task bringing manufacturers, buyers and sellers under one pedestal. Infocom Network Ltd. is an ISO 9001:
2000 certified company, established in the year 1990. Popular as tradeindia.com conceptualised in the year
1996, it has created a niche as India's largest B2B marketplace, offering comprehensive business solutions
to the global EXIM community through its wide array of online services, directory services and facilitation of
trade promotional events.

Our portal is an ideal forum for buyers and sellers across the globe to interact and conduct business
smoothly and effectively .With an unmatched expertise in data acquisition and online promotion, Tradeindia
subsumes a huge number of company profiles and product catalogs under 1,570different product categories
and sub-categories.

It is well promoted on all major search engines and receives an average of 20.5 million hits per
month.Tradeindia is maintained and promoted by INFOCOM NETWORK LTD. Today we have reached a
database of 17,72,890 registered users, and the company is growing on a titanic scale with a considerable
amount of new users joining/registering everyday, under the innovative vision and guidance of Mr.Bikky
Khosla, CEO.



Tradeindia is born with a noble missionthe mission to assemble the trade communities of all the
nations of the world under one common platform, the mission to contribute to the development of
world business, thereby contributing to the economic development of the respective nations. Our
efforts at Trade India are directed towards providing useful, authentic and accurate information to
the EXIM community and ensuring the best of services and business leads for our clients.

With a dedicated marketing team behind us, our site offers grand and unlimited exposure to the
manufacturers, importers and service providers by showcasing their products and services at
numerous levels, thereby giving them maximum business visibility on the Internet. We also provide
our overseas clients, a virtual gateway to enter into the lucrative markets of India, helping bridge
the gap between foreign importers and Indian exporters.

Jack Ma, the founder of Alibaba, is reportedly the first to have launched a commercial website in
China. In September 1995 Chinapages.com, a directory of companies, goes online In Beijings
Shangri-Las Kerry Centre Hotel I interviewed Porter Erisman, Vice President of Alibaba, to hear the
story behind this success. Porter, who has been with Alibaba since 2000, was hired after Alibaba
had raised $25 million from several big VCs and its 18 founders, led by Jack Ma, decided to hire
foreign experts to come in and help the company globalize. around 2000 the Internet penetration in
China just started to become significant and also the total export volume was growing vastly. As the
manufacturer of the world an increasing amount low-cost producers and suppliers were entering the
marketplace in china.

Alibaba has been very successful in the Chinese domestic market. To begin within 2003 Alibaba
launched Taobao, in China with more than 80 million registered users. Furthermore Alibaba has
launched Alimama, Chinas largest online advertising exchange platform, and Alipay, Chinas
leading online payment service. In 2005 Yahoo! handed over the running of its China operations to
Alibaba in a transaction whereby Yahoo! Inc. paid $1 billion for a 40 percent share of Alibaba.
ORGANIZATIONAL HIERARCHY
Mr. DINESH AGARWAL

FOUNDER & CEO, IndiaMART.com
Dinesh Agarwal is the founder and CEO of IndiaMART.com.
India's largest online B2B market place connecting Indian
suppliers with domestic and international buyers. Founded in 1996.
Mr. BRIJESH AGRAWAL

COO, IndiaMART.com
Brijesh Agrawal is the Chief Operating Officer,IndiaMART.com.
Brijesh has been the brainchild behind the creation of a plethora of innovative products
of IndiaMART.
Hierarchical Structure of Sales Division :
SALES EXECUTIVE
BRANCH MANAGER
REGIONAL SALES MANAGER
ZONE SALES HEAD
NATIONAL HEAD
SWOT ANALYSIS OF INDIAMART INTERMESH
LTD

STRENGTHS:

The most power full point in hand of the company is that they
provide the customized solution to the customers

The company has excellent distribution system.

The company has built a strong image among the customers.

The company experiences excellent Brand loyalty for its Products
from the customers.

The company has made its Product range attractive, which lures
the customers, and consequently the products are favorite among
the customers.


WEAKNESSES:




Some products have high prices as compared to the other products.

The company branches are not spread throughout the region; as a result load of the
work at the head office is tremendous.

The company pays less attention towards the matured clients.

OPPORTUNITIES:

India has a vast potential market, which the company can get hold up.

The company can prove to be major threats for its competitors if it increases its
marketing efforts.

IIL should concentrate on the premium segment market.

THREATS:

The major threat that company faces is from its competitors who are introducing
products with lower cost backed by aggressive promotional schemes to attract the
customer. The arrival of the MNC is a major serious threat for the company.
DATA PROCESS OF
INDIAMART
DATA PROCESSOR
IMAGE PROCESSING
SCANNER
DATA MINING SERVICES
DATA PROCESSING
DATA PROCESSING
SERVICES
DATA RECOVERY
XML FIRST TYPE
SETTING
GEOMETRICAL DATA
PROCESSOR
DATA INDEXING
DATA DIGITALIZATION
SERVICES
AWARENESS OF THE PROSPECT
CLIENTS

After identifying the prospect I do a little analysis of profile of that client. I studied his level
of turnover, production capacity, current status of his business, his needs for generating
sales volume, range of products, product category, competitors of his business, other
manufacturing units of same client, his marketing policy, awareness about online
promotional services, knowledge of indiamart.com and many more organization which
provides online marketing of his product, his products consumption in various field, his
expenditure towards the marketing of his products, his future planning of action, his client
database, etc. Because these are the factors which decide what type of proposals or
best offer would be suitable for satisfying his needs. If the client is having more than 50
products then I offered him to display all kind if products i.e., unlimited numbers of
product on www.myindia.com portal which is another B2B portal of indiamart.com. So he
would be able to attach his 300 no. of product at time and we provide him zoom up
facility to observe each product individually on website of indiamart.com.
Also I offered them to launch their own website followed by www.indiamart.com portal
and others more than 100 B2B portals which are sister concern of indiamart.com portals
as well as their e-mail id to create transparency between seller and purchaser to keep
confidentiality due to their monopoly in the plastic industries. Similarly for new clients and
old manufacturers willing to take little risk, I advise them to develop websites by IT
professionals of indiamart and register for the premium listing to get the very first
presence among all other listed companies and rotatory advertisement banner in their
product category website on www.indiamart.com to ensure maximum traffic and more
hits on their own organizations online platforms.
CLOSING THE MEETING
At the end of the meeting, the customer would fill up questionnaire form for
generating leads and if they show more interest then I offer new proposal of online
promotion services. I asked them if I can approach them in near future for dealing
with indiamart.com The success ratio for me to generate a prospect into a customer
is around 53%. The main aim of selecting relevant clients is that they have a lump
sum business inquires at their online platform .So if I get a single application, it will
help me to accomplish my monthly target.

SALES SUPPORT SERVICE
Once the customer purchases online promotional services I always give him a
feedback call if he has some doubts regarding his product catalog or whether he is
really feeling comfortable or not with our workouts. Sometimes customer demands
inquiry statements during mid of the period for which I am always ready to serve. If
client requires any editing in web pages like adding more products or adding details
of the products, changes in some important information. The seal queries are given
first priority and always try to maintain their level of satisfaction.
ACHIEVEMENTS

Understood the concept of online promotional services

Types of schemes available in online marketing.

Got knowledge of how the organization functions.

How to interact with clients.

Understanding clients perception.

Handling client queries and objection.

Filling up questionnaire forms, Performa invoices, Know your client (KYC)Requirements.

Understood concept of B2B portals, online marketing and mass advertising.

Understood functioning of organizational hierarchy10.All formal communication channels used in
organization

How organization measures performance of their employees,

How to develop and maintain corporate relationship, etc

CONTRIBUTION TO THE
ORGANIZATION

Doing our job well is the most important contribution we can make to an
organization. But most enterprises in todays competitive world need to
constantly improve to remain profitable or effective. I would like to share
some views regarding job environment at IndiaMART. The best part over
here is that your efforts and talent always get recognized in the
company and encouraged by all.
One thing I always appreciate about this job is that I never feel tired
because you always have something new and challenging to do.
Whatever new challenges I have to face, I always know that I have
access to a large pool of willing colleagues ready to lend advice, share
knowledge, and help me perform at my preeminent.
My contribution to IndiaMART InterMESH ltd. is to support my sales
team and provide an important link between the salesperson and the
client. This I have able to done by using my skills and knowledge which
has also added a value to organization in which I am working. Along with
this my responsibilities were to report directly to my sales manager,
processing all sales related paperwork and arranging appointments for
sales generation by visiting and meeting with new clients or customers.
This I have contributed to IndiaMART.com as a sale executive and I
have worked with great passion in competitive and challenging
environment in order to fulfill my desired targets.
SOURCE OF DATA
PRIMARY DATA

The data which is collected fresh and for the first time and thus happen to be the original
one characteristic is called primary data.
SECONDARY DATA

The data which is already collected by someone else and which have been passed
through the statistical process is known as the secondary data.
METHOD OF COLLECTING PRIMARY DATA
Questionnaire

SECONDARY DATA COLLECTION
The report mainly consists of data from the primary source gathered through the
schedule of questions and from other sources of websites, newspapers, etc.


DATA ANALYSIS AND INTERPRETATION
SINCE HOW LONG YOU ARE USING INTERNET

INTERPRETATION:
I wanted to know the duration of using internet of the suppliers. After calculating the
options I found that it was only 5% of the suppliers who are using internet for a
year. Most of them are familiar with the internet for more than 3 years which is
about 27% out of the 50 respondents.
Sales
MORE
I YEAR
2YEAR
3YEAR
ANALYSIS

Most of the businessman is aware of the Internet or online business.
But they are not aware of the exact process neither they are in a mood
to know until nor unless they are being told of the benefits they can
have by entering into this business promotion. It was also concluded
that Indiamart is the most known company in this kind of industry. The
major hand to achieve this goal is because of the strategy followed by
Indiamart that is their mode of calling the potential clients and
generating awareness about them. The follow up process made by the
company also has a good hand in the awareness about the Indiamart.
The good percentage of satisfied clients is also an additional factor for
its publicity. Most of its clients are satisfied and they place Indiamart as
the best company in this industry. The appraisal made by them proves
an addition to its image in the market. The wide range of products
offered by the company helps the customer to have the product of his
choice and the very tool of the customized solution in an additional
factor, which attracts towards Indiamart. Thus it could be said the
company is in a good position in the market and is expected to have a
bright future ahead.
RECOMMENDATIONS

For an effective online promotional marketing strategy
for a manufacturer, there are some recommendations
which need to be followed so as to increase the revenue
of the company.
REGISTRATIONS AT B2B MARKETPLACES
Leveraging services of an online B2B marketplace
opens up numerous doors of opportunities. It offers both
options for registrations free and paid. The latter offers
additional features to enhance business prospects. To
gain maximum exposure manufacturing companies
should register at many online B2B marketplaces as
possible and be visible to buyers visiting from across the
globe.
BUILD A WEBSITE

A website that covers complete product and company information
along with client testimonials has become a prerequisite for
manufacturers looking for web presence. Updating the product
catalogue and other latest happenings such as trade fare
participations at regular intervals is also essential to keep the
customers and visitors interest. The company must be prompt in
replying to business queries from buyers over email or phone.
SEARCH ENGINEOPTIMISATION
A specialized company needs to be engaged to undertake the
SEO activities for your company. Also the manufacturer firms
should register themselves at Google Local ,Google Maps, and
similar services across all search engines, both major and minor.
EMAIL MARKETING
A concrete database of the target customers from a reliable
source should be obtained and send mailers using a service that
gives detailed statistics of its rate ,click through ,etc.
BUILD TRUST

Online marketing is mainly based on trust.You can capitalize on
mechanism which bridge the trust gap associated with the online
medium and enhance your credibility.Indiamart.com has a
business verification service Trust Seal and that needsto be used
in a very fair way to obtain the customers trust.

SOCIAL MEDIA MARKETING

It is a powerful tool to speed the word about your company and
increase network possibilities , social media , holds immense
potentials. Sending regular update messages in your LinkedIn
network , updating companys products at various blogs,
uploading product pictures on photo sharing sites like Flickr,
putting product videos on all video sharing sites like You Tube,
placing company presentations and documents on document
sharing sites, such as Slide shares, Scribd,etc can improve the
suppliers perceptions over the online promotional products.
CONCLUSION

The main purpose of Summer Internship Program (SIP) is to
gain practical knowledge and apply our skills in practical and
real environment. It is the time when we have to sharpen our
skills, abilities and knowledge which would help me in getting
final placement. In Indiamart.com, I have got an opportunity to
explore my potential. By preparing extensive research reports I
have attained fundamental knowledge of online promotional
services, its scope, the suppliers perceptions towards the
different online promotional tools provided by the company and
its importance in coming years. I have also come across various
technicalities related to online promotional services. I am very
confident that after completing my internship inIndiamart.com
Company I would have mastered in various online promotional
services.
Some of the organizations have their own web pages and also
have contacts of website developers who help them to develop
website for companies in more cost effective way