e ba y

Presented By:
Tarang Jain
 Key Peoples
 Pierre Omidyar Founder and Chairman
 Chris Agarpao was hired as eBay's first employee
and Jeffrey Skoll was hired as the first
president of the company in 1996. In
November 1996
 Meg Whitman President and CEO in 1997
 Current CEO's John Donahoe's
 Mission statement:


“To provide a global trading platform where
practically anyone can trade practically
anything”

 Slogan
“What ever it is, you can get it on


eBay., and Shop victoriously!”

 What is eBay?
 A place to buy


 A place to shop


 A place to Sell

 eBay Inc Overview
As of December 31, 2007


• Founded in September of 1995,

• presence in 39 markets, including the U.S.
• approximately 276 million registered users
worldwide.
• Marketplaces net revenues totaled a record
$1.5 billion in Q4-07, representing a year-
over-year growth rate of 21 percent.


6
 eBay Inc Overview (cont)
•
• 46 percent revenue from US operations and 54
percent from our International business.
•
• The most expensive item sold on eBay to date is
a private business jet for $4.9 million.

7
 ebay Today
 Annual sales $8.5 billion
 Employees 16,200
 Net income $1.8 billion
 Stock price $11.9
 Market cap $15.3 billion
 Velocity of trading

 On an average day on eBay…

 A Diamond Ring is sold every two
minutes 9
 Velocity of trading

 On an average day on eBay…


More than 3 Watches are sold every
minute 10
 Velocity of trading

 On an average day on eBay…

 5 Women’s handbags are sold every
minute 11
 Velocity of trading
 On an average day on eBay…

Over 3600 MP3 players are
sold per day

12
 Velocity of trading

 On an average day on eBay…

 A makeup product sold every 2
minutes 13
 Velocity of trading
 On an average day on eBay…
 4,827 fragrance products sold
per day

14
Velocity of trading

 On an average day on eBay…


A hair product sold every
second 15
 Velocity of trading

 On an average day on eBay…

 Over 300 stamps are sold every
hour
16
 Velocity of trading

 On an average day on eBay…


An automobile is sold every
minute 17
 Product Mix
 EBay is an auction site
 Practically any thing can be sold on eBay
 art
 baby
 books
 business& industrial
 cameras & photos
 cell phones $ PDA
 clothing shoes and necessaries
 coin & paper money
 Collectibles
 computers & networking
 consumers
 eBay - A Great Global
Business

Presence in
Americas 39 Markets
USA
Canada
Argentina*
Brazil* Asia Pacific
Chile*
Colombia* Australia
Costa Rica* China
Dominican Republic* Hong Kong
Ecuador* Japan
Mexico* India
Panama* Korea
Peru* Malaysia
Uruguay* New Zealand
Venezuela* Philippines
Singapore
*MercadoLibre sites Thailand
Europe Taiwan
Austria Belgium
France Germany
Ireland Italy Netherlands
eBay site Minority investment
Poland
Spain Switzerland
Sweden Turkey
19 UK
 Distribution
 As export/import demand grows, eBay has to think
about what key areas can further support our
users….
 Customs: Partnerships or content support to help make
customs easier to be understood by both buyer and
seller.

 International Shipping Support: Hope to be the leader

in how international shipping is done online.

 Translation: What technologies can help users scan the

world easier for global bargains?

 Global Matching: Can eBay get more involved in settling

 Ways we help our global commerce
community
 Global Membership: Users get access to all our sites all around
the world and carry their track record with them.


 PayPal: Universal payment service unique in its ability to handle

multiple currencies and multiple funding options.


 eBay Site Integration: Discovering ways we can help “local”

sellers get more visibility abroad – US-UK options rolling May
1.


 Global Buying Portals: Shipping support and eBay content

translation in order to support buyers from all over the
world.

 Promotion
  EBay is now the most famous website
basically it needs not to be promoted.
 But for promotions eBay advertised itself by
different websites like on Google
 It also send its information’s to its account
holders on their account
 Has specification for the Logo
 LOYALTY PROGRAM AT E-BAY

• Teemed up with American Airlines, Hilton Hotels &

eight other companies to offer called eBay
Anything Points

•
• Points can be earned from one business & swap them
for points at eBay.

•
• Success of e Bay Anything points is attributed to
• Linking online purchases with Travel & Airlines
purchase.
• Enabling customers to redeem high ticket size
points against lower value purchases
 Technology
Technology

Technological changes
when Microsoft make changes its internet explorer then eBay


version also changed by the Microsoft.




Functions of latest version
when any customer wants to find out any thing the beta version asks


about your home address or location when you tell him. Then beta
version asks you to about the area boundary in which you want to buy
the thing.



Example
EBay in an auction place every one can buy or sell through it. For


example if you want to buy nokia N95 and you tell to beta version
that you want it with in 40 km around to your house. Beta version
searches it within 40km of your house and tell you that is it available
 Technology
 Security is important
 99.999% of all transactions are successful
 Safety and Trust are key
 Proactively monitors – round the clock


 Technology malfunctions are always going to be a

factor when dealing with websites and online
shopping.
 eBay must take measures to keep malfunctions as
low as possible to retain happy customers and to
keep hackers out of personal PayPay and eBay
Physical Evidence
 Non profits
4,596 nonprofits
to support...
54,270 items
listed...
$4,449,068
raised so far...

 Future Plans
 Expanding Globally to reach each corner
of the world
 Improving technology and make easy to
trade on eay
 Remove email dependency
 Get summary of auctions’ statuses
 Maintain history of seller auctions
 Additional information about seller on auction
site

 eBay’s future growth:
International
Why not just everyone come and use same site?


 Language

 Distance
 shipping costs go up significantly as get out of local area.
Raises cost to ship over borders. Lowers incentive.
 Culture.
 France told Yahoo to ban French users from English sites
selling Nazi memorabilia. Yahoo now tracks users with
geographic-filtering software Only about 12% of revenues
come from cross-border transactions.
 Government Regulation.
 Would there even be a debate over listing Nazi stuff in France
or Germany? No. Why? It's illegal
 In Dec. '04 an eBay manager was jailed because the service
sold a pornographic video, even after eBay pulled the video
after it was discovered
SWOT Analysis
§§First
Firstmover
moveradvantage
advantage §§Decrease
Decreaseiningrowth
growthrate
rate
§§Large
Largeand
andimpenetrable
impenetrable §§Trust
Trustissues
issuesbetween
betweenbuyers
buyers
market
marketshare
share &&sellers
sellers
§§the
thescale
scaleofofbidders
bidders&sellers
&sellers §§Oriented
OrientedininP2P
P2Pmarket
market
§§No
Notraditional
traditionalretailing
retailingcost
cost §§Community
Communitypower
power
structure
structure
••
S W

•• O T•
•
§§e-Commerce
e-Commerceisisincreasing
increasing ••
§§Chances
Chancesfor forM-commerce
M-commerce §§Simple
Simpleand
andeasy
easyto
toimitate
imitate
§§Possibility
Possibilityto
toexpand
expandhigh
highcost
cost §§Fraud
Fraudtrading
trading(Trust
(TrustIssues)
Issues)
product
product §§System
SystemSecurity
Security&&reliability
reliability
••
 

Thank You
