Quality Function Deployment

Compilated from : Frances Sciarrone

Michelle Torian
Sonia Kim
&

Ron Sedlock
ASQ Jacksonville
Education Chair

What is QFD?

Quality Function Deployment is a design
planning process driven by customer
requirements.
1. QFD deploys The Voice of the Customer
throughout the organization.
2. QFD uses planning matrices -- each called
The House of Quality.
History of Quality Function
Deployment (QFD)
A systematic process for motivating a business to
meet customers through design requirements
developed in the late 1960s by two Japanese
professors - Drs Yoji Akao and Shigeru Mizuno
A quality system that has been applied in virtually
every industry and business, from aerospace,
manufacturing, software, communication, IT,
chemical and pharmaceutical, transportation,
defense, government, R&D, food to service industry
A customer-focused approach that includes
psychological and lifestyle needs, not just functional
Purpose of QFD
Seeks out spoken and unspoken customer needs
from Voice of the Customer verbatim
Uncovers positive quality that wows the customer
Translates these qualities into designs
characteristics and deliverable actions
Builds and delivers a quality product or service by
focusing various business functions toward
achieving a common goal customer satisfaction
Provides an opportunity for competitive advantage
Purpose of the QFD Tool
House of Quality
House of Quality - graphic tool for defining
the relationship between customer desires
and the firm/product capabilities.
Part of the Quality Function Deployment
(QFD)
Planning matrix relates what the customer
wants to how a firm is going to meet those
wants

6
House of Quality
Technical requirements
Voice of
the
customer
Relationship
matrix
Technical requirement
priorities
Customer
requirement
priorities
Competitive
evaluation
Interrelationships
7
House of Quality
Persyaratan teknis proses
Suara
pelanggan
Matrik hubungan
antara persyaratan
teknis dan suara
pelanggan
Prioritas persyaratan
teknis
Prioritas harapan
pelanggan
Evaluasi kompetitif
Trade off antar persyaratan teknis
Voice of the Customer
Voice of the Designer
x = Design Trade-offs
Benchmarking
Customer Priority
Reverse Engineering
References
http://www.isixsigma.com
http://www.qfdcapture.com/default.asp
http://www.qfdi.org
http://www.qfdonline.com
http://www.sigmaxl.com
The Management and Control of
Quality, 6
th
edition, James R. Evans
and William M. Lindsay




OUT LINE PAPER QFD TUGAS KELOMPOK
COVER
DAFTAR ISI
I. PENDAHULUAN (Latar belakang & Tujuan) 3 HALAMAN
II. TINJAUAN PUSTAKA (QFD) 5 HALAMAN
III. METODE KAJIAN (LOKASI, SAMPLING (TEKNIK &
JUMLAH), SUMBER DATA, METODE ANALISIS 5
HALAMAN
IV. HASIL & PEMBAHASAN
V. PENUTUP
VI. DAFTAR PUSTAKA
VII. JILID HIJAU MUDA (C)
VIII. DIKUMPULKAN 06 OKTOBER 2014


TUGAS DISKUSI KELOMPOK:
Pelajarilah tentang bagaimana tahapan-tahapan dalam
membangun House of Quality (HoQ) pada metode QFD
di bawah ini. Kemudian jelaskan bagaimana cara
menentukan:

1. Menentukan Persyaratan Pelanggan (what)
2. Menentukan Persyaratan Teknik (how)
3. Menentukan matriks hubungan antara persyaratan
pelanggan (what) dengan persyaratan teknik (how)
4. Menentukan Matriks Hubungan antar Persyaratan
Teknik (How)
5. Cara menilai benchmarking terhadap harapan
pelanggan & persyaratan teknik
6. Menentukan prioritas/bobot persyaratan pelanggan
7. Menentukan prioritas/bobot persyaratan teknis