Walk for Life

A Breast Cancer Awareness initiative by International Oncology

Cancer Center and Dr. L H Hiranandani Hospital, Powai, Mumbai
Some Hard facts
Breast Cancer - One of the most common types
of cancers.

India stands first in mortality due to Breast
Cancer as compared to other countries.

Breast cancer accounts for about 29.7% of all
cancers among the women in Mumbai.







The incidence of breast cancer has been on the
rise specially among urban women.

Therefore it becomes imperative to educate
people about the potentially fatal disease.

The month of October has been ear marked
specially for Breast Cancer Awareness.

Some Hard facts
Keeping this in mind, International Oncology
Cancer Center at Dr L H Hiranandani Hospital
has been organizing Walk for Life for the past
few years.

This year too, the Walk for Life is being
organized on the 19
th
of October 2014.







Purpose
To raise awareness regarding the increasing
prevalence and risk factors associated with
Breast Cancer.

A show of solidarity and support to those fighting
for life against Breast Cancer and to break
myths and taboos about the ailment.

Encourage women to be more expressive and
forthcoming regarding health issues in general
and Breast cancer in particular.

Itinerary
Date 19
th
October 2014.

Time - 7:30 am onwards.

A walk from Heritage Garden, through Powai
and back, covering a distance of 3 km.






Contd
Corporate Awareness Talks in the run up to the
event starting October.
Speeches by eminent personalities from the
healthcare sector and expert advice from
oncologists.
Breast Cancer survivors will also be sharing their
experiences.
Breakfast.

Support for the Cause
Contd
Essentials
Free registration to participate in the event.

All the participants will be given a Walk for Life T
shirt and Cap.

Become a part of the campaign and
gift the letter to your loved ones.
http://internationaloncology.com/index.php?option=com_
pinkletter&Itemid=358

For Sponsors
Principal sponsor - Rs. 7 lakhs

Associate sponsor Rs. 3 lakhs

Support sponsor Rs. 1 lakh

The sponsors get associated with a noble cause
and also get noticed amongst the masses by
various online and ground activities before and
after the event.


Benefits Pre-Event
Free cancer awareness talks for the employees.

Street Plays at various points in the city. Will
feature your brand wherever the plays occur.

Branding through banners, flyers etc. placed
strategically at crowded places.

The event can be an Item in your CSR agenda.






Contd
Online Marketing through social media -
Facebook, Twitter etc.

Publicity through bharatmoms.com A website
catering to more than 1 lakh women all over
India.

Pink Letter Campaign An online campaign
targeted at women emphasizing on breast
cancer awareness. Letter will be accompanied
by sponsor logos.

Benefits Post Event
Free consultation till Nov15th at the Breast
Clinic.

Risk Analysis through an Awareness survey and
free Mammograms to 10 women based on risk.

Brand visibility (Logos on T-shirts, caps,
banners) during the event.

Print media publicity(Newspapers, magazines
etc.)

About International Oncology
Vision Statement:
To become an eminent provider of top quality
and affordable cancer care and make it widely
accessible.
Mission:
To create cancer centers of excellence and
build an easily accessible network of cancer
hospitals providing comprehensive cancer care
and research services.


Thank You



For more information visit www.internationaloncology.com