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• 3 minutes
• 60 seconds
Usual duration: • 45 seconds
• 30 seconds
• 15 seconds
Constructed by Tran Hien Tin • 10 seconds
What is the interests of TVC
Introduce a product
TVC
Make people switch product
• Key message:
• Single minded: Should deliver only one message
• Brand association
– Can be associated with brand
– Can be correctly recalled
• Unique:
– Could not be copied
• Purchase intention:
– Possibility of purchase after seeing the Ad
Production house
The advertiser
Advertising agency
Creative Team
Art Director
Copywriter
Artists
The Client
1. Pre Production
2. Production
3. Post production
Advertising Agency
In the first pre production,
Brief storyboard
the advertising agency,
production house, animators Production House
if needed and the client will
discuss and decide what
have to be done to achieve Animator (if animation is involved)
the goal of the commercial.
Advertising agency
Property, warpdrop… available
Client
Quotation approved
Director
Camera
Casting Lighting 1 Director Assistant
st
team team
2nd Director Assistant
Camera assistant
Talents
- TV station
- Beta-cam tape
- Outdoor
- VHS tape
advertising
- SVHS tape