VARSHIS 5-STAR

What is Hotel ?
A place Where Travelers Can Pay for Lodging and Meals and
Other Services on a short-term basis.
Objectives of Hotel
Customer Satisfaction
Health
Safety Environment
To Promote Tourism

HOTEL INDUSTRY IN INDIA has witnessed
tremendous boom in recent year mainly hotels
linked to tourism. The economy has increase the
business opportunity in India have acted as a
boom for Indian hotel
ACCORDING to a report hotels in India currently
has supply of 110000 rooms & there is shortage
of 150000 rooms fueling hotel room rates
According to estimate demand is going to exceed
supply by at least 100% over the next to year

5-star hotels near metro cities and airport
alot same room more than one a day to
different guest, receiving almost 24 hours
rates from both guest
Government has approved 300 hotel
projects nearly half of which are in luxury
range
months 2011 2012 2013
JAN 385977 444260 514453
FEB 369844 407198 462587
MARCH 352094 390824 443976
APRIL 248416 309775 334558
MAY 225494 258527 271454
TOTAL 1581725 1810584 2027019
1. Shortage of skilled employees
2. Retaining quality workforce
3. Shortage of rooms
4. Intense competition
5. Customer expectations
6. Finance
7. Manual back-end






THE ENTIRE HOTEL IS SPACIOUS AND LUXURIOUS
SERVICES ARE MORE, FLAWLESS AND PERSONAL ATTENTION TO THE
GUESTS NEEDS
SOME UNIQUE SERVICES PROVIDED IN THE 5 STAR HOTELS
BUTLERS
CHAUFFER DRIVEN LUXURY CARS
PILLOW MENU
CUSTOMISED SERVICES IN THE IN-HOUSE SPA AND SALOON
42 PLASMA TV, INTERNET, FAX, LAPTOPS ON RENT AND MUCH
MORE
Product :- Hotels stay innovative in the peripheral
services.
Price :- The diverse nature and character of dishes,
involvement of cost and spending power of
customers.
Place :- Location of the hotel is the most important
business decision for the hotel.
Promotion :- Advertisement, publicity, sales
promotion, personal selling, word-of-mouth
promotion and telemarketing are the components
of a hotels marketing strategy.
People:- The hotel management should
train its people regularly, especially the
front line professionals.
Physical Evidence:- Lobby- It being the
first & the last part of the hotel that the
guest sees, thus it should be well
designed, also to ensure that the customer
returns again the room should be
comfortable and should have made his stay
hassle free.

Products
Core Services :-
Room
Restaurant and Bar
Meeting room
Banquet facility
Services

Courier
Child care, Laundry, Pet
VARSHIS Sats Air Catering Ltd.
Wi-Fi Access
Express check -in and out
Babysitting
Wake-up call
Barber shop, Boutiques,
Florist
Currency exchange
In room telephone service
Front desk 24 hour
Gift shop

Varshis hotel has set its price of the room on
the basis of Business, Leisure and Luxury
class.


Location of the hotel is the most important business decision
for the hotel.
Present in metro cities in India
Global presence (Maldives, London, Dubai, Cape Town and
many other countries
Promotional schemes are carried on regularly the hotel has
many loyalty programe,clubes,membership,previlage etc.
some of them are
1. VASHIS Inner Circle
2. TAPP Me
VARSHIS also offer VARSHIS surprises including weekend
savers, value vouchers, book early get more.
Skilled person
Professional person
Personal Agents
Technological person
Travel agents

MY ESTIMATED
PROJECT VALUE IS
250 CRORE
10 CRORE IS
TAKEN AS MY
PERSONAL SOURCE
40 CRORE TAKEN
FROM MARKET PVT
FINANCER
SHARES ARE ISSUED
OF 10 CRORE
190 CRORE ARE
TAKEN BY BANK
VARSHIS PROJECT WILL BE SET UP AT SAHARA
AIRPOT ROAD MUMBAI
PRICE OF LAND IS 110 CRORE-50 CRORE IS
GVEN AS DOWN PAYMENT BY THEIR OWN
SOURCE 60 CRORE BY BANK
FOR SETTING UP THE HOTEL WE NEED 140
CRORE WHICH HAS BEEN GIVEN BY BANK AS
LOAN
LOAN TAKEN FROM BANK OF RS. 190 CRORE

The hotel has many competitors
1. The Oberai towers.
2. The Leela.
3. ITC Hotels.
4. Le Meridian
5. The Taj
External
Marketing
Communication
Advertising
Sales Promotion
Public Relations
Direct Marketing
Interactive
Marketing
Personal Selling
Customer Service
Center Service
Encounters
Servicescapes
BUSINESS CLASS
UPPER CLASS
T0URIST
(POSITIONING)
Through print media
Electronic media
Magazines
Online advertising